Apple is implementing a new feature that allows developers to offer pre-orders for unreleased apps, letting customers purchase popular apps ahead of their release date.

The pre-order feature is listed in a new iTunes Connect Resource and Help document, which was discovered this afternoon by MacStories. The document says that developers are able to "make new apps available for pre-order on all Apple platforms."

appstorepreorders

Customers can see your product page and order your app before it's released for download. Once your app is released, customers will be notified and your app will automatically download to their device. For paid apps, customers will be charged before download.

Apple outlines the specific steps developers will need to take to list an app for pre-order, which includes navigating to the Pricing and Availability section of iTunes Connect, choosing "make available for pre-order," and submitting an app for review.

To be made available for pre-order, an app must have a release date at least two days in the future, but no more than 90 days in the future. Pre-orders are available for both free and paid apps.

When an app is pre-ordered, on release date, it'll be automatically downloaded to a customers device. With paid apps, the purchase price will be charged when the app is released, not before.

As our sister site TouchArcade points out, there are already two apps available for purchase using the new pre-order feature. Both Gorogoa ($4.99) and Inside (Free) can be pre-ordered from the App Store ahead of a release coming later this week.

Apple today also announced the general availability of introductory pricing for subscriptions, allowing developers to charge less for the first few months of an auto-renewing subscription. This is a feature that was initially introduced in iOS 11.2.

Top Rated Comments

6803390 Avatar
54 months ago
All new features are welcomed. However, I don’t see myself using this.
Score: 10 Votes (Like | Disagree)
zorinlynx Avatar
54 months ago
What the heck is the point of a pre-order for a product that has basically unlimited supply?

Pre-orders make sense for manufactured products because this way the company can get an idea of demand and use that to determine how much product to manufacture. But for apps, which are basically unlimited, it is completely pointless.
Score: 10 Votes (Like | Disagree)
Apple_Robert Avatar
54 months ago
As a customer, I don't see this as a positive. All I need to do is add an app to the wishlist.
Score: 8 Votes (Like | Disagree)
Nermal Avatar
54 months ago
As a customer, I don't see this as a positive. All I need to do is add an app to the wishlist.
Indeed. It actually seems a bit strange; wouldn't it be better to wait for some reviews to come in before dropping money on an app?
Score: 5 Votes (Like | Disagree)
appleguy123 Avatar
54 months ago
Pre-orders with no easy refund process in the US. Not very customer friendly. Can’t even look at reviews to determine if an app is trash if it’s a preorder.
Score: 5 Votes (Like | Disagree)
lsutigerfan1976 Avatar
54 months ago
This is going to sound like a dumb question. But why? Does a consumer worry that these apps will be sold out? lol
Score: 2 Votes (Like | Disagree)

Popular Stories

AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iPad Pro Big Ol Logo Orange

Next iPad Pro Might Feature Large Glass Apple Logo to Allow Wireless Charging

Friday January 14, 2022 10:44 am PST by
Bloomberg's Mark Gurman and Debby Wu last year reported that Apple had tested a new iPad Pro with a glass back for wireless charging capabilities. In a recent edition of his newsletter, Gurman said he expects the new iPad Pro to be released in 2022. While the new iPad Pro is still on track to feature wireless charging, 9to5Mac's Filipe Espósito today reported that Apple may have ultimately...
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...