Spotify Now Has 70 Million Paid Subscribers

Spotify today announced on Twitter that it has hit a new milestone, with the streaming music service reaching a total of 70 million paid subscribers.

Over the course of the last six months, Spotify's paid subscriber base has grown by 10 million customers, up from 60 million in late July. When adding in customers who listen to the free ad-supported Spotify tier, the service has more than 140 million subscribers worldwide.

spotify logo
Comparatively, Apple Music has upwards of 30 million paying subscribers. Apple last shared Apple Music metrics in late September, when Apple Music executive Jimmy Iovine said the service had "well over" 30 million subscribers. Since it's been three months since we last heard an update, Apple's current subscriber number is likely closer to 35 million subscribers, based on past growth rates.


In September of 2016, Apple Music had 17 million subscribers, so growth has nearly doubled over the course of the past year, but that hasn't stopped Spotify from continuing to grow at a rapid pace as well.

Apple Music subscriptions start at $9.99 per month following a free trial (with lower prices available for students), while Spotify continues to offer both a free tier and an upgraded on-demand listening tier also priced at $9.99 per month.

Spotify's new 70 million subscriber milestone comes following a recent confidential IPO filing with Securities and Exchange Commission. Spotify plans to go public through a direct listing, forgoing the traditional initial public offering. Without a traditional IPO, there will be no predetermined price for Spotify shares when it goes public.

Spotify is also currently facing a copyright lawsuit for allegedly using thousands of songs from artists like Tom Petty, Neil Young, Stevie Nicks, and the Doors without a license from publisher Wixen Music.

Top Rated Comments

BJB Productions Avatar
53 months ago
I tried Apple Music, and I really, really wanted to like it... but for some reason I just couldn't get used to it. Spotify is always helping me discover much better new music. Just my 2 cents.
Score: 41 Votes (Like | Disagree)
ArtOfWarfare Avatar
53 months ago
Spotify (11 years old) and Apple Music (2 years old)
Not really a fair comparison at all. Apple has been in the online music business for 15 years now. They didn't need to ask for anybody to fill in any information to sign up - Apple already has your name, address, credit card, and email address. They didn't need to ask you to download an app. Literally all you had to do was update to a newer version of iOS (which was automatically downloaded and older versions would nag you to install), launch the stock music app, and tap to have your trial begin. If you forgot about it, you'd be automatically converted into a paying subscriber. And they had a massive and widely covered media event to launch the service, followed by a massive campaign ad.

In contrast, Spotify needs to convince you to find the app, then download it, then set up an account, then fill in all your payment info to upgrade to a paying account. And Spotify doesn't have media events (or if they do, they're not widely covered), and the ad campaign hasn't been anywhere near as massive.
Score: 31 Votes (Like | Disagree)
itsmilo Avatar
53 months ago
Good. I love Spotify. I tried AM but i just couldnt deal with the ugly pink on white and the horrible organiszed playlist selections.

I love the categories on Spotify and how they change based on the time of the day or season and the personalized playlists. Sharing with friends is also a lot easier. Playing om one device but controlling it from another is great too :)

Also AM has no web player, instant fail for work.

Oh and AM and it’s obnoxious obsession with hip hop can suck it
Score: 25 Votes (Like | Disagree)
doomfront Avatar
53 months ago
I tried Apple Music, and I really, really wanted to like it... but for some reason I just couldn't get used to it. Spotify is always helping me discover much better new music. Just my 2 cents.
That's my biggest complaint about Apple Music. The recommendations are terrible

I have both AM and Spotify since Spotify has a deal where you can get their subscription and a subscription to Hulu for 5 bucks with student email address. I use Spotify way more than AM mainly because of the recommendations
Score: 16 Votes (Like | Disagree)
Kabeyun Avatar
53 months ago
Subscriber numbers for both Spotify (11 years old) and Apple Music (2 years old) are both respectable. I’m actually more impressed by Apple Music, achieving half the paid subscribers in less than one fifth the time.

Not sure about that IPO. Spotify is already stingy with royalties and a new shareholder-driven landscape probably won’t help that much. Spotify still loses money, while Apple only has a paid tier and can buffer its music streaming service all it want with its massive war chest. Just like Amazon & books/kindles, they can even operate at a segmental loss and still make gobs of money. Plus, they get customers into the product ecosystem. Spotify is a service-only company. I think competitors like Apple, Amazon, and Google, with their physical products (or, in Google’s case, ads) to bolster profit, will win in the end.
Score: 14 Votes (Like | Disagree)
Naraxus Avatar
53 months ago
Until Apple Music stops trying to spam hip-hop/rap down my throat as endlessly as they do their iOS updates then I'll stick to anything else.
Score: 13 Votes (Like | Disagree)

Popular Stories

Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
macbook pro 14 16 2021

Three Months After Launch, Apple Still Struggling to Meet Demand for Redesigned 14-Inch and 16-Inch MacBook Pro

Monday January 24, 2022 7:12 am PST by
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets. In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
General Dropbox Feature

macOS 12.3 Will Include Cloud Storage Changes Affecting Dropbox and OneDrive

Tuesday January 25, 2022 3:31 pm PST by
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac. In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
Apple Watch Red Yellow Green Feature 1

Apple Launches Black Unity Braided Solo Loop With 'Unity Lights' Watch Face

Wednesday January 26, 2022 6:05 am PST by
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
intel vs m1 max chip purple

Benchmarks Confirm Intel's Latest Core i9 Chip Outperforms Apple's M1 Max With Several Caveats

Wednesday January 26, 2022 8:56 am PST by
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor. Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
ios 15

Apple Releases iOS 15.3 and iPadOS 15.3 With Fix for Safari Bug That Leaks Browsing Activity

Wednesday January 26, 2022 10:00 am PST by
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates. The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...