'Guardians of the Galaxy Vol. 2' Gets 4K Mention on iTunes, Suggesting Disney's 4K Holdout May Be Ending

Guardians of the Galaxy Vol. 2 has received a card on the iTunes Movies storefront that encourages users to watch the film in 4K HDR on the Apple TV 4K, suggesting that Disney's 4K video holdout on iTunes may end soon. The change comes after news in September that Disney would be the only major Hollywood studio not supporting 4K versions of its films on the iTunes Movies store, including Walt Disney Animation Studios, Pixar, Marvel, and Star Wars movies.

Right now, Guardians of the Galaxy Vol. 2 appears under the "Now Available to Rent" section of iTunes with a new "Watch It in 4K" card, but when you tap through to the movie's page it's still listed as HD-only as of writing. As such, the mention could be an error, or the first hint at more Marvel and other Disney movies imminently gaining 4K iTunes support.

GOTG4Krentitunes
Spider-Man: Homecoming is another Marvel Studios movie -- a studio which Disney owns -- that's in 4K HDR on iTunes, but it has been 4K since it released on the digital storefront in September due to the distribution rights of the film being owned by Sony, not Disney.

For now, it appears that Guardians of the Galaxy Vol. 2 is the only Disney-related film with a hint of having imminent 4K support on iTunes. Other newly released Disney films, including Cars 3 and Pirates of the Caribbean: Dead Men Tell No Tales, don't have mentions of 4K support anywhere on iTunes yet. Apple's 4K iTunes films are priced at the same point as HD versions -- $20 -- and if you previously owned the movie in HD, Apple automatically upgrades it to 4K HDR without requiring additional payment.

If Disney does begin a wider rollout of 4K support across its iTunes film catalogue, it will be joining 20th Century Fox, Lionsgate, Paramount, Sony, Warner Bros., and Universal Pictures in backing the 4K video format on Apple devices.

(Thanks @vash_maxwell!)

Related Roundup: Apple TV
Tags: Disney, Marvel
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

netnothing Avatar
82 months ago
I think this story might be a red-herring.
Several Marvel titles are already available in 4K HDR, such as Logan.
I'll believe it when a Disney title such as Star Wars or Frozen shows up in 4K.
Yes Logan is Marvel, but it's owned by Fox, not Disney.

Score: 14 Votes (Like | Disagree)
Return Zero Avatar
82 months ago
This would be kinda huge for me, since I already own quite a few HD Disney films on iTunes (so weird thinking about Star Wars VII as a Disney film...). Crossing my fingers for a free 4K upgrade!!
Score: 5 Votes (Like | Disagree)
ugahairydawgs Avatar
82 months ago
As someone who has bought every single Marvel Studios movie through iTunes, this would be a big deal.
Score: 4 Votes (Like | Disagree)
theanimaster Avatar
82 months ago
What a kick in the balls it is to have a PIXAR movie not available in 4K specifically to an Apple Product.

Both companies founded by Apple’s creator.

The irony.

Steve is DEFINITELY turning in his grave.
Score: 3 Votes (Like | Disagree)
Ankou_Sabat Avatar
82 months ago
The whole "buy" in 4k sounds like a bait and switch.

Your purchase is the ability to stream it, you cannot download or pre-download. Its a major semantic falsehood. I don't have the network speed from an ISP to stream 4k, but I can pre download it in iTunes (or if the Apple TV ad the ability to) then airplay it to the Apple TV. This is what I typically do with movies I "own" in iTunes. I have a big media Apple box that pulls my purchases as I make them and automatically downloads them in HD quality so I can watch it later or when i get back from work.

This 4k decision is more like unlimited renting. I might as well just rent it every-time i want to watch and save a heck of a lot more money than buying it outright unless I just want lower HD version to watch.
Score: 2 Votes (Like | Disagree)
TriBruin Avatar
82 months ago
What a kick in the balls it is to have a PIXAR movie not available in 4K specifically to an Apple Product.

Both companies founded by Apple’s creator.

The irony.

Steve is DEFINITELY turning in his grave.
Steve did NOT create Pixar, he bought it from LucasFilms.

However, it definitely grew from near nothing to a powerhouse under Steve Job's and John Lassiter's leadership.
Score: 2 Votes (Like | Disagree)

Popular Stories

Apple car wheel icon feature yellow

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled,...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
applearcade

Game Developers Describe 'Smell of Death' Around Apple Arcade

Monday February 26, 2024 7:24 am PST by
Some game developers are dissatisfied with Apple Arcade amid concerns about the subscription service's future, a new report claims. Sources speaking to mobilegamer.biz described a "smell of death" around Apple's games subscription service and noted the difference between the company's investment in TV and music, and its interest in games. "At the very top of the company there needs to be a ...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPad Air 5

iPadOS 18 Rumored to Drop Support for These iPad Models

Tuesday February 27, 2024 6:55 am PST by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. This means that iPadOS 18 would not be compatible with the first-generation 10.5-inch iPad Pro or the second-generation 12.9-inch iPad Pro models released in 2017. It...