New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

'Guardians of the Galaxy Vol. 2' Gets 4K Mention on iTunes, Suggesting Disney's 4K Holdout May Be Ending

Guardians of the Galaxy Vol. 2 has received a card on the iTunes Movies storefront that encourages users to watch the film in 4K HDR on the Apple TV 4K, suggesting that Disney's 4K video holdout on iTunes may end soon. The change comes after news in September that Disney would be the only major Hollywood studio not supporting 4K versions of its films on the iTunes Movies store, including Walt Disney Animation Studios, Pixar, Marvel, and Star Wars movies.

Right now, Guardians of the Galaxy Vol. 2 appears under the "Now Available to Rent" section of iTunes with a new "Watch It in 4K" card, but when you tap through to the movie's page it's still listed as HD-only as of writing. As such, the mention could be an error, or the first hint at more Marvel and other Disney movies imminently gaining 4K iTunes support.


Spider-Man: Homecoming is another Marvel Studios movie -- a studio which Disney owns -- that's in 4K HDR on iTunes, but it has been 4K since it released on the digital storefront in September due to the distribution rights of the film being owned by Sony, not Disney.

For now, it appears that Guardians of the Galaxy Vol. 2 is the only Disney-related film with a hint of having imminent 4K support on iTunes. Other newly released Disney films, including Cars 3 and Pirates of the Caribbean: Dead Men Tell No Tales, don't have mentions of 4K support anywhere on iTunes yet. Apple's 4K iTunes films are priced at the same point as HD versions -- $20 -- and if you previously owned the movie in HD, Apple automatically upgrades it to 4K HDR without requiring additional payment.

If Disney does begin a wider rollout of 4K support across its iTunes film catalogue, it will be joining 20th Century Fox, Lionsgate, Paramount, Sony, Warner Bros., and Universal Pictures in backing the 4K video format on Apple devices.

(Thanks @vash_maxwell!)

Related Roundup: Apple TV
Tags: Disney, Marvel
Buyer's Guide: Apple TV (Buy Now)


Top Rated Comments

(View all)

14 weeks ago

I think this story might be a red-herring.
Several Marvel titles are already available in 4K HDR, such as Logan.
I'll believe it when a Disney title such as Star Wars or Frozen shows up in 4K.


Yes Logan is Marvel, but it's owned by Fox, not Disney.

Rating: 14 Votes
14 weeks ago
This would be kinda huge for me, since I already own quite a few HD Disney films on iTunes (so weird thinking about Star Wars VII as a Disney film...). Crossing my fingers for a free 4K upgrade!!
Rating: 5 Votes
14 weeks ago
As someone who has bought every single Marvel Studios movie through iTunes, this would be a big deal.
Rating: 4 Votes
14 weeks ago
What a kick in the balls it is to have a PIXAR movie not available in 4K specifically to an Apple Product.

Both companies founded by Apple’s creator.

The irony.

Steve is DEFINITELY turning in his grave.
Rating: 3 Votes
14 weeks ago

What a kick in the balls it is to have a PIXAR movie not available in 4K specifically to an Apple Product.

Both companies founded by Apple’s creator.

The irony.

Steve is DEFINITELY turning in his grave.


Steve did NOT create Pixar, he bought it from LucasFilms.

However, it definitely grew from near nothing to a powerhouse under Steve Job's and John Lassiter's leadership.
Rating: 2 Votes
14 weeks ago
The whole "buy" in 4k sounds like a bait and switch.

Your purchase is the ability to stream it, you cannot download or pre-download. Its a major semantic falsehood. I don't have the network speed from an ISP to stream 4k, but I can pre download it in iTunes (or if the Apple TV ad the ability to) then airplay it to the Apple TV. This is what I typically do with movies I "own" in iTunes. I have a big media Apple box that pulls my purchases as I make them and automatically downloads them in HD quality so I can watch it later or when i get back from work.

This 4k decision is more like unlimited renting. I might as well just rent it every-time i want to watch and save a heck of a lot more money than buying it outright unless I just want lower HD version to watch.
Rating: 2 Votes
14 weeks ago

I just saw that the Harry Potter movies were 4K. I'll check when I get home.

I know that they're not Disney, but they weren't 4K last time I checked (a week or so ago).


They all went 4K this week.
Rating: 1 Votes
14 weeks ago
Well I've learnt something today, thanks!
Rating: 1 Votes
14 weeks ago

I think this story might be a red-herring.
Several Marvel titles are already available in 4K HDR, such as Logan.
I'll believe it when a Disney title such as Star Wars or Frozen shows up in 4K.



Those films aren't owned by Disney and Marvel. The rights are Fox and Sony. So even though the new Spider-Man was technically done by Marvel Studios, the rights remain with Sony. So since Sony and Fox have opted to join the 4K bunch, those movies are in 4K.
Rating: 1 Votes
14 weeks ago

Do you know of anyone tracking these upgrades as they happen? I'd like to know when certain titles become available in 4K, but Apple still has the same stale 4K promo list on the store that they had at launch.


Yes. Here: http://forum.blu-ray.com/showthread.php?t=296551&page=103

I stumbled onto this when the Harry Potter movies were released in 4K and like the very frequent updates these users do.
Rating: 1 Votes

[ Read All Comments ]