Disney Is the Only Major Hollywood Studio Not Backing Apple's Plan to Sell 4K Films at $20
Apple yesterday revealed the Apple TV 4K, a new set-top box that will bring all the features of the fourth-generation Apple TV, along with the ability to stream 4K HDR video content. This includes iTunes 4K movies, which the company confirmed will be sold for the same price as HD movies at $20 apiece. Users will even be able to gain access to 4K movies they've already purchased in HD at no extra charge.
When it made this announcement, Apple showed off a list of Hollywood studios during the keynote that will support 4K movies on iTunes at this price: 20th Century Fox, Lionsgate, Paramount, Sony, Warner Bros., and Universal Pictures. In a new report today, The Wall Street Journal noted that the major absence among this list is Disney.
The one absence from Apple’s list of big studios selling movies in UHD is Disney. It wasn’t immediately clear why the company behind Star Wars and Marvel couldn’t reach an arrangement with Apple. It currently sells its films in 4K on other digital stores, such as Wal-Mart Stores Inc.‘s Vudu, for $24.99.
Disney’s absence is particularly notable given a longstanding close relationship between the two companies. Disney Chief Executive Robert Iger is on Apple’s board of directors and Disney was the first studio to sell television shows and movies on iTunes.
Apple is said to have made deals with these studios so that 4K films would not rise above $20, but a few weeks ago it was reported that some studios were vying for $25-$30 for each 4K movie on iTunes. It isn't currently clear why Disney films -- which include Marvel and Star Wars -- won't be available in 4K on iTunes, but the WSJ pointed out that Disney currently sells its films in 4K on apps like Vudu, but at a higher price of $24.99. If talks fell through with Apple, that price tag is likely the reason why.
Apple's negotiations with participating studios reportedly went down to the wire, ending just weeks ahead of the September 12 reveal of the Apple TV 4K. Some studios are also said to still be interested in offering movies on platforms like iTunes just weeks after they debut in theaters, suggesting time frames and prices like 17 days after a theatrical debut for $50, or four to six weeks from release for $30. These talks are still ongoing and it remains to be seen if Apple and iTunes would ultimately take part in such a feature.
Popular Stories
Apple acquired Canadian startup Mayday Labs in April 2024, according to a European Commission listing, spotted by French blog MacGeneration. The acquisition had not received widespread attention from tech publications until now.
Apple is legally required to report certain acquisitions to the European Commission, under the terms of the EU's Digital Markets Act.
Mayday Labs founder Jeremy...
The first iOS 19 beta is just one month away, and there are already many new features and changes that are expected with it.
Apple should seed the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September.
Below, we recap the key iOS 19 rumors...
As promised, Epic Games today submitted Fortnite to the U.S. App Store, and if approved by Apple, it will mark the first time that the Fortnite app has been available in the United States since 2020.
Fortnite will include options to purchase in-app currency from the web rather than through in-app purchase, which is what got the game banned to begin with. This time, though, Apple has been...
Apple today seeded the release candidate version of iOS 18.5 to developers and public beta testers, giving us a look at the final version of the update that will be provided to the public next week.
With the release candidate, Apple provided release notes, so we have a more complete look at the new features that are included in the update, including those that weren't found during the beta...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
With Apple's developer conference where it will show off iOS 19 just a month away, the company is wrapping up work on iOS 18.5 ahead of an imminent release to deliver a few new features and updates.
This week also saw a number of iPhone-related rumors, encompassing not only this year's iPhone 17 lineup but also Apple's plans for 2026 and 2027, even as Apple's Eddy Cue suggested AI could make ...
Apple is considering raising prices for its upcoming iPhone 17 models set to release this fall, according to people familiar with the matter cited by The Wall Street Journal.
The company reportedly aims to pair the potential price hikes with new features and design changes to justify the increased cost to consumers, rather than attributing them to U.S. tariffs on goods from China.
The...
