Behind-the-scenes videos for Taylor Swift's upcoming "reputation" album are available exclusively on Apple Music, the singer announced on Twitter today.

There are several short films available to watch, covering personal footage and set design from the ...Ready For It? video, and a montage of behind-the-scenes footage for Look What You Made Me Do. Apple Music also has music videos available for the two songs.

taylorswiftapplemusicexclusive
While Swift is sharing exclusive content on Apple Music, rumors suggest her new album will not be immediately available on the streaming service when it launches this Friday.

Swift is said to be planning to hold "reputation" from streaming services for at least a week after the album's launch to promote album sales via iTunes and retail stores.

At the current time, several singles from the new album are streamable on Apple Music, including "Look What You Made Me Do," "Gorgeous," "...Ready For It?" and "Call It What You Want." The full 15-track album can be pre-ordered on iTunes for $13.99.

Top Rated Comments

adamjackson Avatar
49 months ago
Yep taylorswift.ups ('https://www.taylorswift.ups.com/')
Taylor Swift in 2015:

"I'm not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company"

IN an unsurprising twist, her famous open letter to Apple is now gone from her blog: http://taylorswift.tumblr.com/post/122071902085/to-apple-love-taylor 404 not found

Taylor wasn't upset that Apple Music wasn't paying artists. I think in her world the top .0001% of artists that make 90% of the recording industry profits see Apple Music and other Streaming Deals as forbidding them from making the most money possible with deals like the UPS deal.

It's all about Money. Jay-z holds back albums from everyone so he can boost tidal numbers. Taylor does it to earn 2-3x profit per album sold with these weird deals with UPS.

Artists are stingy and they should be. Extract every penny you can from your consumers because you never know when you're no longer going to be IT and the money stops rolling in.

I don't blame her but the top .0001% of artists need to stop acting like Apple is ruining their lives. They do just fine without streaming but Apple needs these artists to pull people in so other smaller artists can get small piece of the streaming pie which is gobbled up by Drake, Kanye West, Taylor and pretty british vocalists.

South Park summed it up really well a decade ago - (1:10 time stamp)


If Taylor put her album everywhere on day one with the UPS deal in play as well, she'd make 10 million less bucks than making streaming wait a week or 4 and doing these exclusivity deals. I don't fault her at all.

Now can MR stop covering stories like this? I don't think anyone here really cares what celebrities are on Apple Music. Most of us know how to get music a thousand different ways. IT'll all be on YouTube on day one and CD stores and the radio and Sirius XM and Bittorrent and Google Drive shares via Reddit. The people Taylor is hurting are her core fans (9 years old to 18) who will have to find someone with a CD drive to play the album on day one.

I can see it now, "Mom I got the new Tswift CD. How do I get this on my iPhone?" Goes to Apple Store to buy a USB CD drive for the MacBook they haven't used in 12 months to load the CD into iCloud music.... calling AppleCare to get help with this and paying $49 for a one time service fee to have them help load it into iTunes over the phone.

Edit: on the CD order page ('https://store.taylorswift.com/ups-customer-commemorative-bundle.html?WT.mc_id=NAOGDIRT1000') there's this:

"Plus, get three never-before-seen photos from Taylor Swift's archive that you can't get anywhere else."

lol...except they'll be on the Internet the same day once people scan in the images and post them on Reddit, twitter, snapchat. Old marketing people still think this stuff works? Kids don't want physical photos anymore.
Score: 3 Votes (Like | Disagree)
CarpalMac Avatar
49 months ago
When I first read that, I'm pretty sure I said this wan't written by her. Of course she gets final say but if she wrote it, it'd be one of those screenshots of an iOS Notes documents posted to Twitter.
Oh absolutely, when I say she, I meant "Team Taylor". There will be a whole business machine behind her that decides, writes, approves and releases anything.

It's the same with Donald Trump - a tweet from him isn't directly from him alone, typed out whilst sitting on the toilet in trap 3. Well, hopefully not..!
Score: 1 Votes (Like | Disagree)
iTone Avatar
49 months ago
This perma-victim heifer can eff right off with her nonsense music.
Score: 1 Votes (Like | Disagree)
akatsuki Avatar
49 months ago
Just don't find anything that might look Nazi-like in her songs or her fanbase or she might sue you!
Score: 1 Votes (Like | Disagree)
CarpalMac Avatar
49 months ago
Taylor Swift in 2015:

"I'm not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company"

IN an unsurprising twist, her famous open letter to Apple is now gone from her blog: http://taylorswift.tumblr.com/post/122071902085/to-apple-love-taylor 404 not found

An awesome bit of ultimate win-win PR for both. Whoever came up with the idea deserves a bonus. Interesting that she is now trying to pretend it never happened. As it was resolved, why not instead update the message to reflect that?

It was obvious that her message at the time was compromised by her commenting that Apple was historically a "generous company". Nice forehanded compliment.

Marketing at its finest, given how much positive publicity it achieved in the end for both parties.
Score: 1 Votes (Like | Disagree)

Top Stories

REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
a15 chip

iPhone 13 and Redesigned MacBook Pro Chip Production Hit With Gas Contamination

Friday July 30, 2021 5:44 am PDT by
The most important TSMC factory that manufactures Apple's chips destined for next-generation iPhone and Mac models has been hit by a gas contamination, according to Nikkei Asia. The factory, known as "Fab 18," is TSMC's most advanced chipmaking facility. TSMC is Apple's sole chip supplier, making all of the processors used in every Apple device with a custom silicon chip. Industry...
Apple watch series 5 new case material made of titanium 091019

Titanium Apple Watch Series 6 Models Currently Widely Unavailable

Sunday August 1, 2021 6:21 am PDT by
Models of the Apple Watch Series 6 with titanium cases part of the "Apple Watch Edition" collection is currently widely unavailable for pick-up in several of Apple's retail stores in the United States and is unavailable entirely for delivery in major markets. Noted by Bloomberg's Mark Gurman in the latest edition of his "Power On" newsletter, titanium models of the Apple Watch Series 6,...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
apple rtp land

Apple Preparing to Occupy 200,000 Square Feet of Temporary Space Ahead of New $1 Billion North Carolina Campus

Thursday July 29, 2021 9:14 am PDT by
Back in April, Apple announced a $430 billion investment over the next five years to create more than 20,000 new jobs as the company continues to expand. One significant piece of that plan is a new engineering and research center in North Carolina where Apple will be investing over $1 billion and hiring at least 3,000 employees. Assemblage of seven properties in Research Triangle Park owned by ...
telegram

Bumper Telegram Update Enables Video Calls With Up to 1,000 Viewers

Saturday July 31, 2021 12:13 am PDT by
Telegram Messenger has received a major update to its video capabilities, including support for video calls with up to 1,000 viewers. Group video calls in Telegram allow up to 30 users to stream video from both their camera and their screen, and now a maximum of 1,000 people can tune into the broadcast. Telegram says it intends to continue increasing this limit "until all humans on Earth...
app store blue banner

Elon Musk: Apple's App Store Fees Are a 'De Facto Global Tax on the Internet'

Friday July 30, 2021 10:04 am PDT by
Tesla CEO Elon Musk took to Twitter today to criticize Apple's App Store fees in a tweet that sides with Epic in the ongoing Epic v. Apple dispute. "Epic is right," wrote Musk, before going on to call Apple's App Store fees a "de facto global tax on the Internet." Musk earlier this week made veiled comments about App Store fees, but today's statement is a much more direct criticism....
FaceID iMac REREREREMIX

Top Stories: Face ID on Future Macs, Elon Musk Criticizes Apple, and More

Saturday July 31, 2021 6:00 am PDT by
This week saw an interesting range of Apple news and rumors, including a blockbuster earnings report, rumors about next year's "iPhone 14" and Face ID coming to Macs, and more. Subscribe to the MacRumors YouTube channel for more videos. Other popular topics included Apple's crackdown on leaks, changes in the latest round of betas for iOS 15, iPadOS 15, and macOS Monterey, and several stories...
duracell battery bitter coating

Apple Says Don't Buy AirTag Replacement Batteries With Bitter Coating

Wednesday July 28, 2021 11:08 am PDT by
Since AirTags were just released earlier this year and are expected to have a year-long battery life, it may be some time yet before AirTag users need a replacement battery, but when the time comes for a refresh, Apple is warning customers not to buy batteries with a bitter coating. AirTags use coin-shaped CR2032 batteries, which happen to be a size that's easy to swallow. Some battery...