Behind-the-scenes videos for Taylor Swift's upcoming "reputation" album are available exclusively on Apple Music, the singer announced on Twitter today.
While Swift is sharing exclusive content on Apple Music, rumors suggest her new album will not be immediately available on the streaming service when it launches this Friday.
Swift is said to be planning to hold "reputation" from streaming services for at least a week after the album's launch to promote album sales via iTunes and retail stores.
At the current time, several singles from the new album are streamable on Apple Music, including "Look What You Made Me Do," "Gorgeous," "...Ready For It?" and "Call It What You Want." The full 15-track album can be pre-ordered on iTunes for $13.99.