Taylor Swift Shares 'Reputation' Behind-the-Scenes Videos on Apple Music

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Behind-the-scenes videos for Taylor Swift's upcoming "reputation" album are available exclusively on Apple Music, the singer announced on Twitter today.

There are several short films available to watch, covering personal footage and set design from the ...Ready For It? video, and a montage of behind-the-scenes footage for Look What You Made Me Do. Apple Music also has music videos available for the two songs.


While Swift is sharing exclusive content on Apple Music, rumors suggest her new album will not be immediately available on the streaming service when it launches this Friday.

Swift is said to be planning to hold "reputation" from streaming services for at least a week after the album's launch to promote album sales via iTunes and retail stores.

At the current time, several singles from the new album are streamable on Apple Music, including "Look What You Made Me Do," "Gorgeous," "...Ready For It?" and "Call It What You Want." The full 15-track album can be pre-ordered on iTunes for $13.99.

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33 months ago

Yep taylorswift.ups ('https://www.taylorswift.ups.com/')

Taylor Swift in 2015:

"I'm not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company"

IN an unsurprising twist, her famous open letter to Apple is now gone from her blog: http://taylorswift.tumblr.com/post/122071902085/to-apple-love-taylor 404 not found

Taylor wasn't upset that Apple Music wasn't paying artists. I think in her world the top .0001% of artists that make 90% of the recording industry profits see Apple Music and other Streaming Deals as forbidding them from making the most money possible with deals like the UPS deal.

It's all about Money. Jay-z holds back albums from everyone so he can boost tidal numbers. Taylor does it to earn 2-3x profit per album sold with these weird deals with UPS.

Artists are stingy and they should be. Extract every penny you can from your consumers because you never know when you're no longer going to be IT and the money stops rolling in.

I don't blame her but the top .0001% of artists need to stop acting like Apple is ruining their lives. They do just fine without streaming but Apple needs these artists to pull people in so other smaller artists can get small piece of the streaming pie which is gobbled up by Drake, Kanye West, Taylor and pretty british vocalists.

South Park summed it up really well a decade ago - (1:10 time stamp)


If Taylor put her album everywhere on day one with the UPS deal in play as well, she'd make 10 million less bucks than making streaming wait a week or 4 and doing these exclusivity deals. I don't fault her at all.

Now can MR stop covering stories like this? I don't think anyone here really cares what celebrities are on Apple Music. Most of us know how to get music a thousand different ways. IT'll all be on YouTube on day one and CD stores and the radio and Sirius XM and Bittorrent and Google Drive shares via Reddit. The people Taylor is hurting are her core fans (9 years old to 18) who will have to find someone with a CD drive to play the album on day one.

I can see it now, "Mom I got the new Tswift CD. How do I get this on my iPhone?" Goes to Apple Store to buy a USB CD drive for the MacBook they haven't used in 12 months to load the CD into iCloud music.... calling AppleCare to get help with this and paying $49 for a one time service fee to have them help load it into iTunes over the phone.

Edit: on the CD order page ('https://store.taylorswift.com/ups-customer-commemorative-bundle.html?WT.mc_id=NAOGDIRT1000') there's this:

"Plus, get three never-before-seen photos from Taylor Swift's archive that you can't get anywhere else."

lol...except they'll be on the Internet the same day once people scan in the images and post them on Reddit, twitter, snapchat. Old marketing people still think this stuff works? Kids don't want physical photos anymore.
Score: 3 Votes (Like | Disagree)
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33 months ago

When I first read that, I'm pretty sure I said this wan't written by her. Of course she gets final say but if she wrote it, it'd be one of those screenshots of an iOS Notes documents posted to Twitter.

Oh absolutely, when I say she, I meant "Team Taylor". There will be a whole business machine behind her that decides, writes, approves and releases anything.

It's the same with Donald Trump - a tweet from him isn't directly from him alone, typed out whilst sitting on the toilet in trap 3. Well, hopefully not..!
Score: 1 Votes (Like | Disagree)
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33 months ago
This perma-victim heifer can eff right off with her nonsense music.
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33 months ago
Just don't find anything that might look Nazi-like in her songs or her fanbase or she might sue you!
Score: 1 Votes (Like | Disagree)
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33 months ago

Taylor Swift in 2015:

"I'm not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company"

IN an unsurprising twist, her famous open letter to Apple is now gone from her blog: http://taylorswift.tumblr.com/post/122071902085/to-apple-love-taylor 404 not found

An awesome bit of ultimate win-win PR for both. Whoever came up with the idea deserves a bonus. Interesting that she is now trying to pretend it never happened. As it was resolved, why not instead update the message to reflect that?

It was obvious that her message at the time was compromised by her commenting that Apple was historically a "generous company". Nice forehanded compliment.

Marketing at its finest, given how much positive publicity it achieved in the end for both parties.
Score: 1 Votes (Like | Disagree)

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