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Apple Has Given Drake Permission to Produce 'Whatever He Chooses' Amid His Push Into TV and Film

In an in-depth article about Drake's push into the TV and film industry, The Hollywood Reporter claims that Apple has given the Toronto-born rapper permission to produce "whatever he chooses."


Here's what the report says, with emphasis ours:
But the biggest indicator of Drake's big Hollywood push is whom he is partnering with next: Steve Golin, who runs Anonymous Content (one of Hollywood's hottest production houses and home of Spotlight and Mr. Robot), for an untitled TV series; film studio A24; and, perhaps most significantly, Apple, which has given him the go-ahead to produce whatever he chooses — at least, according to Jimmy Iovine — just as the cash-flush titan is poised to shake up the content space.
Drake's exact strategy remains to be seen, but Apple says it will simply support whatever he wants to do, according to the report. After all, the artist has been an extremely valuable partner for Apple over the past few years.

Drake and Apple's Eddy Cue introduced Apple Music at WWDC 2015 via Associated Press

Not only did Drake help unveil and promote Apple Music on stage when it launched in 2015, but he became the first artist to top one billion streams on the service with his hit album "Views" last year. His show OVO Sound Radio on Apple's Beats 1 station also holds the record for the most listened-to episode to date.

"Drake almost single-handedly helped us become culturally relevant from the day we launched," said Robert Kondrk, a vice president of Apple Music.

The report claims American rapper Future, who is friends with Drake, may also have the green light from Apple to produce content.

"If I had a company today, I would give it to Drake and Future to run in a minute," said Jimmy Iovine, the record mogul who has worked at Apple since its $3 billion acquisition of Beats in 2014. "They're incredibly talented guys. Very, very gifted."

Full Article: Drake's Hotline to Hollywood: Inside an Ambitious Push Into Film and TV



Top Rated Comments

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14 months ago
Can he make phone batteries last more than 4 hours?
Rating: 25 Votes
14 months ago
They don't enter the pool far enough "no sex/violence/drugs never- just G/PG please!" and then they jump in head first "do whatever you want, you're Drake, it's fine!"

Apple is not skilled at this game, at all. Just buy Netflix and get it over with.
Rating: 21 Votes
14 months ago
My eyeballs are rolling around in my head uncontrollably with this news.

Apple has lost it's way. Replace the name "Drake" with Eddie Cue and now you know why Apple Music is a pile of donkey crap.
Rating: 17 Votes
14 months ago
Rapper + Apple + MacRumors members = this post is going to go extremely well.
Rating: 17 Votes
14 months ago
Remember when Apple made insanely great computers with software and updates that were insanely great as well? I miss those days.
Rating: 13 Votes
14 months ago
"Hate the Drake" - Kramer
Rating: 13 Votes
14 months ago

Not only did Drake help unveil and promote Apple Music ('https://www.macrumors.com/2015/06/08/wwdc-2015-live-coverage/') on stage when it launched in 2015

Yeah, that went over well.
Rating: 12 Votes
14 months ago
Cool. More crap content to avoid.

I'm not sure Apple are understanding what "compelling" content is, or how to create it.
Rating: 12 Votes
14 months ago
Dear Tim,

Stop trying to be so hip. We can also see that you're awful at making up your own content.

So please just do us a favor and blindly finance all the "Game of Thrones" prequels so they can be spectacular and often.

Ditto for other popular shows.

Such backing alone will win the undying gratitude of millions :)

Thanks.
Rating: 11 Votes
14 months ago
wow.....eeek...... Maybe they should be a tad more conservative to protect the Brand?
Rating: 11 Votes

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