Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Glasses Rumors Resurface as iPhone Supplier Tapped to Make Parts for Augmented Reality Product
Catcher Technology, a Taiwanese company that manufacturers metal casings for Apple products like iPhones, iPads, and MacBooks, will make parts for an augmented reality product, according to Nikkei Asian Review.
Apple Glasses concept via Gadgets Arena
Catcher chairman Allen Horng reportedly said augmented reality products "need to look good" and "be light enough to wear."
Apple is reportedly exploring digital glasses that would connect wirelessly to iPhones and "show images and other information in the wearer's field of vision." The company supposedly has prototyped "several different kinds" of wearable augmented reality products, but a launch is still far away.
Apple CEO Tim Cook, who has repeatedly expressed a "profound interest" in augmented reality, recently said "the technology itself doesn't exist" to make the glasses "in a quality way." He said there are "huge challenges" with "the display technology required, as well as putting enough stuff around your face."
Jeff Pu, an analyst at Taipei-based Yuanta Investment Consulting, believes Apple's glasses will go on sale as soon as the end of 2019. Earlier reports mentioned 2018 as a possible timeframe, but that sounds increasingly unlikely.
Today's report marks the second time Catcher Technology has surfaced in the Apple rumor mill this week. KGI Securities analyst Ming-Chi Kuo on Monday said the company will supply Apple with "more complex" metal frames for iPhones launching in 2018 for the purpose of improving cellular signal and data transmission.
Catcher chairman Allen Horng reportedly said augmented reality products "need to look good" and "be light enough to wear."
"Based on what we have learned, [new AR products] need to look good and be light enough to wear ... that makes the casings for such device very complicated to manufacture and there are still a lot of challenges to overcome currently," Catcher Chairman Allen Horng told analysts and reporters in an earnings conference on Tuesday.Horng would not disclose which company was behind the augmented reality product, but given the comments and Catcher's relationship with Apple, the report has reignited speculation about so-called Apple Glasses.
Apple is reportedly exploring digital glasses that would connect wirelessly to iPhones and "show images and other information in the wearer's field of vision." The company supposedly has prototyped "several different kinds" of wearable augmented reality products, but a launch is still far away.
Apple CEO Tim Cook, who has repeatedly expressed a "profound interest" in augmented reality, recently said "the technology itself doesn't exist" to make the glasses "in a quality way." He said there are "huge challenges" with "the display technology required, as well as putting enough stuff around your face."
Jeff Pu, an analyst at Taipei-based Yuanta Investment Consulting, believes Apple's glasses will go on sale as soon as the end of 2019. Earlier reports mentioned 2018 as a possible timeframe, but that sounds increasingly unlikely.
Today's report marks the second time Catcher Technology has surfaced in the Apple rumor mill this week. KGI Securities analyst Ming-Chi Kuo on Monday said the company will supply Apple with "more complex" metal frames for iPhones launching in 2018 for the purpose of improving cellular signal and data transmission.
Related Roundup: Apple Glasses
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Top Rated Comments
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23 months ago
Didn't the same Apple ask "who wants video on an iPod" and relentlessly ridicule bigger screen smart phones until rolling out their own?
Apple has a history of taking big pokes at what they don't have for sale now but then seeming to forget such messaging as soon as they roll out their versions of the ridiculed.
I have a hard time myself seeing glasses-based technology go mainstream. But, as is, I think Apple could stick their logo on the ball in a classic ball & chain and the masses would soon be struggling to get from here to there... and seemingly so very proud of it. Then "upgrading" the ball the very next year to get the slightly different colored version. Then "upgrading" the ball again the next year to get the "thinnest ball ever but with the same great weight." Then happily rolling with it when Apple decides to jettison the crucial chain portion to an accessory (upsell) item (sold separately of course). Then, buying multiple chains once Apple decides to roll out the fashion (chain) collection in a variety of colors & finishes.
Apple has a history of taking big pokes at what they don't have for sale now but then seeming to forget such messaging as soon as they roll out their versions of the ridiculed.
I have a hard time myself seeing glasses-based technology go mainstream. But, as is, I think Apple could stick their logo on the ball in a classic ball & chain and the masses would soon be struggling to get from here to there... and seemingly so very proud of it. Then "upgrading" the ball the very next year to get the slightly different colored version. Then "upgrading" the ball again the next year to get the "thinnest ball ever but with the same great weight." Then happily rolling with it when Apple decides to jettison the crucial chain portion to an accessory (upsell) item (sold separately of course). Then, buying multiple chains once Apple decides to roll out the fashion (chain) collection in a variety of colors & finishes.
23 months ago
I miss the days when Apple Computer made... well, computers. :rolleyes:
<snip>
23 months ago
Reading this thread it looks like we’re back at square one of the Apple cycle of hater denial.
1) “Apple will never do X.”
Next on deck:
2) “Okay, Apple is doing X, but people will never buy it.”
3) “Everyone buying X are sheep.”
4) “Went ahead and bought X, but *complaint about non-inclusion of outdated technology*”
5) (When next rumor comes along) “Apple was great when it did X, but now it lost its way!”
Always the same cycle every damn time.
1) “Apple will never do X.”
Next on deck:
2) “Okay, Apple is doing X, but people will never buy it.”
3) “Everyone buying X are sheep.”
4) “Went ahead and bought X, but *complaint about non-inclusion of outdated technology*”
5) (When next rumor comes along) “Apple was great when it did X, but now it lost its way!”
Always the same cycle every damn time.
23 months ago
Maybe they see something you don't.
Look, people...you have to have a certain amount of vision here. just because the failure of Google Glass caused a stigmatism on the whole field doesn't mean they should just put blinders on.
Okay I'm done with the puns...in reality I could totally see Apple going this route if they can work out the tech. I foresee a wall of eyeglass options right near the table of watches, where you and your assigned concierge can try out different shapes, sizes, and finishes, and they custom order the glasses for you just like an optician would. The difference here is the tech built into the lenses. If the product can be developed successfully it would continue to move Apple Retail into becoming a focus (hey, another pun!) of style and personal appearance, not just tech.
23 months ago
Complete with rounded square form factor and notch. Perfect for grabbing coffee with your buddies or Berkeley riots.
23 months ago
As a fellow engineer who has worked with Apple in the past, and i know there’s a few of you on here.
NEVER tell an engineer at Apple that they can’t do something, or it’d at least 3-5 years out.
Those people are in my option the most brilliant and clever in the business.
The things those people can create are astonishing. AR glasses is NOT far fetched. Just because you can’t understand how they work or how they can be built doesn’t mean it’s out of reach for everyone else.
NEVER tell an engineer at Apple that they can’t do something, or it’d at least 3-5 years out.
Those people are in my option the most brilliant and clever in the business.
The things those people can create are astonishing. AR glasses is NOT far fetched. Just because you can’t understand how they work or how they can be built doesn’t mean it’s out of reach for everyone else.
23 months ago
If I see any person looking at me wearing any types of these glasses I’ll rip them off there face.
If I ever see you on the street...
...I'll hand you a dictionary.
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