AT&T Confirms iPhone X Demand 'Has Been Strong' Following 'Highly-Anticipated' Launch
AT&T chief John Donovan has confirmed that demand for the iPhone X has been "strong" following the device's "highly-anticipated" launch in the United States and over 50 other countries just four days ago.
"All the signs are that customers love it. It's probably the most highly-anticipated version… and demand has been strong. So we're pleased," Donovan said at the Web Summit conference in Lisbon, Portugal, per CNBC.
Apple no longer provides first weekend sales numbers for iPhone launches, and it doesn't reveal iPhone sales on a model-by-model basis in its quarterly earnings results, but it did say pre-order demand was "off the charts."
We are thrilled to be taking orders for iPhone X, the future of the smartphone. We can see from the initial response, customer demand is off the charts. We're working hard to get this revolutionary new product into the hands of every customer who wants one, as quickly as possible.
Apple's guidance for the current quarter is between $84 billion and $87 billion, which would easily be an all-time record even at the lower end of that range, suggesting that iPhone X sales are and will remain very strong.
Localytics, a mobile engagement platform used by more than 37,000 apps, said iPhone X adoption outpaced iPhone 8 and iPhone 8 Plus adoption over the first three days of availability following each device's respective launches.
iPhone X online orders placed today are estimated to ship in 3-4 weeks around the world. The device is also available to purchase in stores, but inventory is extremely limited right now, especially outside of the United States.
Popular Stories
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve).
The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro.
The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why.
In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements.
While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way.
By the time the ...
Apple's Terminal app is getting a visual refresh in macOS Tahoe, and it's the first notable design update since the command-line tool debuted.
The updated Terminal will support 24-bit color and Powerline fonts, according to Apple's State of the Platforms presentation at WWDC25. The app will also adopt the new Liquid Glass aesthetic with redesigned themes that align with macOS 26's broader...
