iPhone X Outpaces iPhone 8 Series in First Weekend Adoption

A new study suggests the iPhone X recorded a higher adoption rate than the iPhone 8 and iPhone 8 Plus over each device's first three days of availability.

iphone x vs 8 compare
After the first weekend of sales, the device is estimated to have captured nearly one percent market share among all iPhone models, the highest over that time since the iPhone 5s, according to mobile engagement platform Localytics.

localytics iphone x 2
By comparison, Localytics measured iPhone 8 and iPhone 8 Plus adoption of 0.3 percent and 0.4 percent respectively among all iPhone models after the first weekend of sales for those devices back in September.

The data suggests that many customers may have been waiting for the iPhone X instead of purchasing an iPhone 8 or iPhone 8 Plus.

It's important to note that the data does not represent actual sales of the iPhone X, but rather measures users who have received the devices and started using one of the 37,000 apps integrated with the Localytics SDK.

localytics iphone x 1
It's also important to consider that there are significantly more iPhones in the market today than in previous years, so each new iPhone has a tougher challenge of gaining market share among all of the models before it.

Even if the adoption data from Localytics doesn't precisely line up with Apple's internal sales figures, the company's revenue guidance of between $84 billion and $87 billion in the current quarter does imply significant iPhone X sales, so there's a good chance the device is outpacing the iPhone 8 series.

Apple stopped releasing first weekend iPhone sales figures starting with the iPhone 7 and iPhone 7 Plus, as demand typically outweighs supply, so the company feels it is no longer a representative metric for investors or customers.

In years past, we've announced how many new iPhones had been sold as of the first weekend following launch. But as we have expanded our distribution through carriers and resellers to hundreds of thousands of locations around the world, we are now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7.

These initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers. Therefore we won’t be releasing a first-weekend number any longer.

Apple has also never released iPhone sales figures on a model-by-model basis, but chief executive Tim Cook did reveal the iPhone 8 and iPhone 8 Plus were its best-selling models between their September release and iPhone X launch day.

iPhone X orders placed today ship in an estimated 3-4 weeks around the world, and the device also has limited in-store availability.

Top Rated Comments

Ries Avatar
40 months ago

In other news, water is wet.

Well, here is the thing, water isn't wet. The definition of wet is being soaked in a liquid. Water is water, when water touches something that is not water, the thing that the water touches becomes wet. So keep your fake news buddy.
Score: 14 Votes (Like | Disagree)
cbobb123 Avatar
40 months ago
Well who wants an 8 with its 3 year recycled design...
Score: 13 Votes (Like | Disagree)
busyscott Avatar
40 months ago
Well what did you expect after all the hype? The real question is what kind of cut is Ming-Chi Kuo getting? There's no way that guys not on Apple payroll.
Score: 12 Votes (Like | Disagree)
felixroqu3 Avatar
40 months ago
In other news, water is wet.
Score: 9 Votes (Like | Disagree)
Amacfa Avatar
40 months ago

Well who wants an 8 with its 3 year recycled design...

I do, I think the 8 with the glass back is a much better design.
Score: 8 Votes (Like | Disagree)
yaxomoxay Avatar
40 months ago
And well deserved. I rarely buy on day one (actually never), and I never really praise products, but this thing is just incredible.
Score: 8 Votes (Like | Disagree)

Top Stories

m1 chip macbook air pro

Kuo: Redesigned MacBooks With Apple Silicon to Launch in Second Half of 2021

Tuesday November 24, 2020 7:53 pm PST by
Apple plans to release additional MacBook models with Apple Silicon in the second half of 2021, according to analyst Ming-Chi Kuo, as part of the company's two-year transition away from Intel processors across its Mac lineup. In a research note today, obtained by MacRumors, Kuo said that these MacBook models will feature a new design. Kuo did not specify which models these will be, but he...
2020 apple shopping event

Apple Offering Up to $150 Gift Card With Select Products on Black Friday Through Cyber Monday

Monday November 23, 2020 2:53 am PST by
Apple has announced its annual four-day shopping event, offering customers up to a $150 Apple Store gift card with the purchase of select products between Black Friday and Cyber Monday in the United States. The gift card values in the United States are as follows: $150 for 16-inch MacBook Pro $150 for 21.5-inch iMac $50 for 13-inch MacBook Pro $50 for MacBook Air $50 for iPhone SE,...
app store christmas icon

Apple Shutting Down App Store Connect From December 23 to December 27

Monday November 23, 2020 10:14 am PST by
Apple shuts down App Store Connect for a week around the holidays each year in an effort to give App Store staff time off from work. This year, App Store Connect will be unavailable from December 23 to December 27. With App Store Connect unavailable, Apple will not accept new apps or app updates, so all pricing changes and new app submissions need to be locked in before those dates for...
Target November Deals 1

Black Friday Spotlight: Target Begins Week-Long Sale With Deals on iPhone 12, Powerbeats Pro, and More

Monday November 23, 2020 8:07 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Target. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
max tech xcode benchmark m1 macbook

Video Demos Performance Differences Between 8GB and 16GB Apple M1 MacBook Pro

Monday November 23, 2020 2:54 pm PST by
All of the M1 Mac models use the same M1 chip, so the upgrade options are limited to SSD storage space and RAM. We haven't seen many comparisons that demonstrate the difference between a machine with 8GB RAM and the upgraded 16GB RAM option, but Max Tech today shared a video highlighting the performance between an 8GB MacBook Pro and a 16GB MacBook Pro. The video includes a series of...
new mac mini logicpro screen

M1 Macs Able to Run Up to Six External Displays Using DisplayLink

Tuesday November 24, 2020 6:53 am PST by
It is possible to run up to six external displays from the M1 Mac mini, and five external displays from the M1 MacBook Air and MacBook Pro, with the aid of DisplayPort adapters, according to YouTuber Ruslan Tulupov. This far exceeds Apple's specified limits on external displays with the M1 Macs. Apple's host of new M1 Macs are not capable of supporting as many external displays as their...
iPads black friday 20 sale feature

Apple Black Friday 2020: Best iPad Deals

Tuesday November 24, 2020 8:51 am PST by
Although we're still a few days away from the official launch of Black Friday, we've known for a few weeks that many retailers would be kicking off discounts ahead of November 27. Because of this trend, today we're tracking discounts across Apple's lineup of iPads, including the 10.2-inch iPad and 2020 iPad Pro. More sales are likely to appear as the week progresses, and when they do we'll update ...
13 16 inch macbook pro air trio

Reliable Leaker Suggests Redesigned MacBooks in 2021 Will Include Both Apple Silicon and Intel Models

Wednesday November 25, 2020 9:15 am PST by
Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with Apple ...
ipad pro 2020 display

Black Friday Week Kicks Off With Up to $150 Savings on 2020 iPad Pro

Sunday November 22, 2020 2:37 pm PST by
As we head into Black Friday week, we're seeing some of the best deals of the season so far, with Amazon and Best Buy today discounting the latest iPad Pro models by up to $150 at the lowest prices we've ever tracked on these models. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...