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Apple Celebrates iPhone X Launch Day as Sales and Deliveries Begin Around the World

Apple today celebrated the launch of the new iPhone X by sharing some images of customers around the world buying and trying out the smartphone for the first time.

George Street, Sydney

Apple Stores globally open at 8:00 a.m. local time to allow customers to pick up their reserved devices and make walk-in purchases, and Apple posted pictures of customers at Apple Stores in Dubai, Shanghai, Singapore, Tokyo, and Sydney.

Years in the making, the iPhone X (pronounced "iPhone 10"), is Apple's latest and most advanced flagship device to date, featuring a 5.8-inch OLED display, Face ID facial recognition, wireless inductive charging, and a faster A11 Bionic processor.

Apple Store, Fifth Avenue, New York (Image: @jonfortt)

Initial demand for the smartphone appears to be strong, with long lines forming outside Apple Stores around Europe, Asia, and Australasia, following advice from the tech giant that people get to stores early if they want to be in with a chance of purchasing the smartphone on launch day.

Apple Store, Tokyo

Large queues have been seen in Singapore, Madrid, Amsterdam, Belfast, Edinburgh, and Liverpool. Outside the Apple Store in Regent Street, London, a line of several hundred people snaked right around the corner. Stores are just now beginning to open in the U.S., where queues were sighted across the country overnight and have been growing ever since.

Apple Store, Shanghai

The only exception seems to be in Belgium and France, where due to anti-terrorism restrictions, Apple is not selling the iPhone X to customers there without a pre-order or pickup reservation.

Meanwhile, customers in New Zealand and Australia were first to receive their shipped iPhone X pre-orders today thanks to time zone differences, and now customers across Asia and Europe have been following in kind.

Pre-order delivery in the U.K. (Image: MacRumors reader Stormchasejg)

In the United States, the first iPhone X deliveries will take place on the east coast starting at 8:00 a.m. iPhone X pricing starts at $999 for the 64GB model, with the 256GB model priced at $1,149.

Stay tuned to MacRumors for more coverage of the iPhone X launch throughout the day.

Related Roundup: iPhone X
Buyer's Guide: iPhone X (Buy Now)


Top Rated Comments

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16 weeks ago

Not picking on you, but why congratulate someone for choosing to buy something? I see this a lot with regards to the iPhone. I don't hear people congratulating someone when they buy a new refrigerator or a TV. New toaster? Congratulations!! People somehow relate new iPhone owners with lottery winners or those couples having a baby or getting married, graduating college or some other positive life changing event. Is choosing to spend >$1000 on the iPhone worthy of congratulations? ;)

I’m congratulating him on successfully acquiring something he was looking forward to having that can be hard to get on launch day. And I do congratulate friends and family when they get new toasters and TVs. I grew up on the cusp of poor in a poor neighborhood where families even worse off than mine had very little. My mom came up from ragged poverty that was so bad her younger brothers almost went blind from malnutrition during a period spent as war refugees and their stories made a huge impression on me, growing up. So there is in my psyche an innate sense of gratitude and celebration for anything that goes even remotely well, even if it’s for someone else. Heck, especially for someone else. When you’re happy for someone else, it lifts up your own spirit up twofold, I think.

So whenever someone gets something nice, especially when the circumstances are unexpected but welcome, we celebrate. I tend to celebrate anything good, positive, fun. I’m NOT getting an iPhone X for myself today. My husband is, it’s his birthday present. I’m happy for him, too.

Yes this is a celebration of material gain, but we celebrate spiritual things in my family, too. When I depart this earth someday, I hope one thing I leave behind for people to remember me by is that I lived my life in gratitude and appreciation for every blessing, and even every lesson.
Rating: 26 Votes
16 weeks ago
Anyone else find this whole thing hilarious?
Rating: 24 Votes
16 weeks ago
LOL at the shot of the guys buying two each. They’re just happy to sell those bad boys.



Update: Image updated to include their true colors
Rating: 20 Votes
16 weeks ago
I also celebrated when I found out my iPhone X perfectly unlocks with FaceID in full, bright daylight. Perfectly.
Rating: 16 Votes
16 weeks ago

Anyone else find this whole thing hilarious?

I’m finding it fun.

Reminds me of the old days of iPhone, when I would stand in line on launch day. But now I’m more than happy to wait at home for UPS and watch others enjoy that part.

Kind of funny to feel nostalgic for such recent times. :)
Rating: 10 Votes
16 weeks ago
This guy has a tremendous salad. Kudos. Photographer tried waaaaay too hard to get every Apple Product possible in the photo. No matter how hard you try, you're not going to get a leather jacket to do that with an AW... and the just right angle with the AirPods:rolleyes: But that guy's salad makes up for everything. That's some sweet styling juxtaposed on an older gentleman. Bet he drives a Porsche.:D
Rating: 10 Votes
16 weeks ago

I just can't get on the tablet/phone train. I have an iPhone, provided by work, and it has maybe 10 apps loaded. I read on my iPad by borrowing books from the library. It serves no other function.

I don't foresee ever buying another iPad and a flip phone is all I need for text/calls.

Rating: 10 Votes
16 weeks ago
So from Apple's link (https://www.apple.com/newsroom/2017/11/iphone-x-arriving-in-stores-around-the-world/) I saw this picture.



Did they Photoshop out the notch?
Rating: 10 Votes
16 weeks ago

How so?

Are you the Fun Police? Is your opinion the truth about what other every other person should like?

Sounds like you are the fun police. I said hilarious, I didn't say sad, but you are against me finding this fun. So, are YOU the fun police?
Rating: 8 Votes
16 weeks ago

Woohoo! Congratulations! And coming from a 6, that’s a significant upgrade. Enjoy!


Not picking on you in particular, but why congratulate someone for choosing to buy something? I see this a lot with regards to the iPhone. I don't hear people congratulating someone when they buy a new refrigerator or a TV. New toaster? Congratulations!! People somehow relate new iPhone owners with lottery winners or those couples having a baby or getting married, graduating college or some other positive life changing event. Is choosing to spend >$1000 on the iPhone worthy of congratulations? ;)
Rating: 8 Votes

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