Apple's New Century City Store in Los Angeles Opens on iPhone X Launch Day

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Apple today announced its all-new retail store at Westfield Century City in Los Angeles, California opens Friday, November 3 at 8:00 a.m. local time.


The grand opening date coincides with iPhone X launch day. Apple said the device will be available for walk-in customers to purchase on a first come, first served basis, although in-store quantities are likely to be extremely limited.

Apple's plans to open a more spacious store at Century City were first revealed by MacRumors last month, as part of the company's ongoing efforts to modernize its chain of nearly 500 retail stores around the world.

Apple's new Century City store

Apple will be in a prime location at the center of the shopping mall, which has undergone a $1 billion expansion and modernization. The new store will be opposite an upcoming Rolex watch store, according to a source familiar with the matter.

Apple's current store at Century City opened in June 2005 and will permanently close after November 2. The new, larger store will provide the space needed to accommodate increased customer traffic and Today at Apple sessions.

Apple's new Century City store

The new store should also be based on Apple's latest retail design, including large glass doors, sequoia wood tables and shelves, a large video screen for Today at Apple sessions, and light boxes spanning the length of the ceiling.

All new Apple retail stores opened since September 2015 have been based on the updated design, including Apple's flagship Union Square location in San Francisco. Apple has also renovated over 40 existing stores with the newer look.

(Thanks, Storeteller!)

Related Roundup: Apple Stores

Top Rated Comments

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39 months ago

How many iPhone X will be there 3??

That's ridiculous. I'm thinking like 5. Totally 5.
Score: 4 Votes (Like | Disagree)
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39 months ago
Interesting timing. They must want to create an atmosphere this year.
Score: 2 Votes (Like | Disagree)
Avatar
39 months ago

Where is this new store in the mall? I know the old one is on the 2nd floor. I called mall security, they’re not allowing anyone on the property until 6am at the earliest.

Actually, the old store is on the first floor, and so is the new store. They're moving from the west side to the east side, kinda like this:



Score: 1 Votes (Like | Disagree)
Avatar
39 months ago
Trial by fire for the new Apple Specialists. Good luck.
Score: 1 Votes (Like | Disagree)
Avatar
39 months ago
I work right across the street. So I'm super pumped to see this open! I know the employees are JUST as excited too. It's huge! Can't wait for it to open! I'll be waiting in line HERE if I don't get a launch day delivery.
Score: 1 Votes (Like | Disagree)
Avatar
39 months ago

Looks like an underground walkway pictured not a street.

Psst you're not going to get 'launch day' delivery .. you may get a shipment notification for your pre-order but not a delivery. Again why "lineup" when you can order via Apple's Store app and reserve for pickup?

Why 'try to iceskate uphill' ?
(Blade.)

Actually in the long run I have to wait... my family changed the pin on our account so I couldn't do JACK SHIZZZZ last night. All good though! I don't mind the wait, done it before, can do it again.
Score: 1 Votes (Like | Disagree)

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