Apple Acquired Camera Sensor Company InVisage Earlier This Year [Updated]

"supremely detailed images in almost any lighting condition where there is bright sky."

A lighting condition requiring a bright sky is a very specific condition, not "almost any lighting condition".

A lighting condition requiring a bright sky is a very specific condition, not "almost any lighting condition".

"60% of the time, it works, every time."

So when can we expect this to show up in an iPhone?

"QuantumFilm" .... Very useful for photographing a cat in a box ... /too deep?

Yes! I am switching from Canon. I have older gear at home and will be upgrading that, but will still use Canon gear at work for the foreseeable future. I rented the A7rII this summer when I went on vacation in the Rockies and this new camera addresses nearly every single issue I had with that camera. Glad I waited, and even if it's not perfect, the image quality will be amazing. The inexpensive 28mm f/2.0 and 85mm f/1.8 rendered beautiful, sharp images on the A7rII and editing them on my 10.5" iPad Pro (and carrying it all in my compact Tenba mirrorless messenger bag) while traveling was a dream.

I couldn't believe that they priced it that low relative to the A9 when it has many of it's features. On paper it looks almost too perfect, aside from the lack of 60fps 4K. Fortunately I don't record a lot of video and when I do it will probably be with my iPhone X which can do 60fps 4K. But it can also do 24fps which is nice for the cinematic look that I enjoy and it also does HDR. The only remaining issue that will probably be a problem for me is dust. Mirrorless cameras my nature seem to collect more dust inside since they don't have a mirror blocking the sensor when swapping lenses. I'll need to be blowing it out with my Giottos rocket blaster frequently when changing lenses since I've moved to mostly using primes and love shooting outdoors.

I'm glad that companies like Sony are able to push innovation in the professional sector while Apple eats up the low end of the market. It's good to keep professionals several steps ahead of the general population, but I have to wonder how long before smartphones are able to mostly catch up by faking everything with ML and advanced image processing. Even hardware advancements like the one in this article will help make tiny sensors and lenses much more capable.

I am going to sell all my canon stuff and make the switch. The a7rIII has everything I want in a camera (except maybe a faster FPS but I can make do as I don't do a lot of fast motion sports) and the video capabilities are perfect. While I would like to shoot 60fps at 4K, I also don't want to deal with ingesting that large of a file and don't need to do it for what I do. 30fps will work for me at 4K. And it's almost $2K more to get the very similar A9.

Lens are competitively priced as well. I would probably like to do what I have currently, a solid shorter range zoom, an 85mm, and then a long lens. Couple this with an a6500 and you've got a super nice, and very portable setup. All would fit in a small bag. That is a HUGE selling point to me with mirrorless, and Sony in particular.

I wonder when we’ll get more than 2x optical zoom?