Blackberry announced its latest crack at an all-screen smartphone during the GITEX Technology Week in Dubai on Sunday. The Motion is the company's third Android phone to ditch the keyboard following the release of the DTEK50 and DTEK60 in 2016. Blackberry also released the KEYone earlier this year, but that device includes a keyboard below the touchscreen.

The Motion's 5.5-inch LCD display and Snapdragon 625 system-on-a-chip is powered by a large 4,000mAh battery (the iPhone 8 Plus has a 2,675mAh battery), which Blackberry hopes will appeal to business users looking for all-day battery life. Like all of the company's branded handsets these days, the Motion is actually made by Chinese company TCL Communication.

DLZbeaQWkAEq9A2

The Blackberry Motion (Image: Evan Blass)

The phone will be initially available in Middle Eastern markets for approximately $460, with availability in the U.S. likely further down the line.

Blackberry officially discontinued its keyboard-rocking Blackberry Classic in July 2016 and later declared it would cease internally developing its own handsets, relying on partnerships with other companies instead while it focuses on software development.

The rise of the iPhone famously wiped out Blackberry's smartphone market share, but the company's pivot towards mobile security has been a profitable one, with its recent quarterly earnings report exceeding expectations.

The company reported record gross margins of 76 percent, up from 67 percent last quarter and 62 percent a year ago, despite the fact its hardware market share remains essentially zero.

Top Rated Comments

69Mustang Avatar
56 months ago
OMG blackberry stahp. Pls go gentle into that goodnight.
They won't. They will simply continue to print money.

Too little too late. Blackberry could have pivoted about 10 years ago to this kind of design. The only thing that will save blackberry is to NOT BE Blackberry anymore. They need a rebrand to start from scratch and stop trying to rely on brand loyalty when all blackberry owners have been sorely let down many times already. Why do they also keep chasing business users? it makes no sense to plug away at the cash cow with products that will only disappoint them and tarnish your brand forever!

They need to do stock android and earn their following again by having a good device with minimal if any BB apps installed. This certainly isn't the phone to right their hardware ship.
They need to keep doing what they're doing. They don't give a crap about phones. They're just licensing the name and getting paid. Blackberry is a software company now. Plain and simple. They did $249M Q2. $196M of that was software and services.

The company reported record gross margins of 76 percent, up from 67 percent last quarter and 62 percent a year ago, despite the fact its hardware market share remains essentially zero.
Score: 10 Votes (Like | Disagree)
aleni Avatar
56 months ago
Call me oldies but I always love blackberry’s back design. Kevlar look with ruberized coating. It really feels grippy and nice to hold.
Score: 8 Votes (Like | Disagree)
kyykesko Avatar
56 months ago
I wish Apple had courage to even break the 3Ah limit. Maybe one day we'd see an actual 'all-day' battery in iPhone. That is, for those who use it more than light browsing and two phone calls a day.
Score: 7 Votes (Like | Disagree)
Avieshek Avatar
56 months ago
4000mAh should be the base standard.
Score: 6 Votes (Like | Disagree)
macs4nw Avatar
56 months ago
I can't believe this brand is still alive.
Well, with their recent gross margins of 76%, and rising, there's still hope although those earnings weren't from smartphones but mostly from software development.
Score: 5 Votes (Like | Disagree)
maflynn Avatar
56 months ago
People did not even know that BlackBerry made touchscreen phones.
Who's fault is that? Seems like BB made a number of significant missteps during their decline.
Score: 4 Votes (Like | Disagree)

Popular Stories

maxresdefault

Review: M1 Max MacBook Pro After Three Months

Wednesday January 19, 2022 11:30 am PST by
It's now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it's changed his workflow. Subscribe to the MacRumors YouTube ...
iphone se 2020 top

New iPhone SE Likely to Launch in April Based on Production Timeframe

Wednesday January 19, 2022 6:44 am PST by
Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young. Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
microsoft office icons

Microsoft Releases Office for Mac Update With Full Apple Silicon Support in Excel

Tuesday January 18, 2022 4:15 am PST by
Microsoft has released a new version of its Office for Mac productivity suite that includes an updated Excel app with 100% native support for Apple silicon machines. According to the release notes accompanying version 16.57, Excel will now run natively on Macs powered by Apple's M1-series processors without having to use the Rosetta 2 translation layer, which means anyone using a Mac with an ...
appleeducation

Apple's US Education Store Now Requires Institution Verification to Buy Discounted Products

Wednesday January 19, 2022 2:22 am PST by
Apple is now requiring that customers in the United States verify that they're active students, teachers, or staff members at an educational institution in order to access education discounts on products. Previously, little verification was needed for customers to purchase products through Apple's education store in the United States. Apple's education stores offer models of the iPad and Mac ...
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
Beyond iPhone 13 Better Blue Face ID

Rumored iPhone 14 Pro Feature Delayed Until Next Year

Wednesday January 19, 2022 3:00 am PST by
Apple's long-rumored under-display Face ID technology will not be coming to the iPhone 14 Pro, according to recent reports. Based on the latest rumors, it now looks unlikely that the 6.1-inch iPhone 14 Pro and 6.7-inch iPhone 14 Pro Max will feature Face ID technology under the display as several reports claimed over the past year. Display industry consultant Ross Young, who often reveals ...