BlackBerry Classic Discontinued to Pave the Way for 'State of the Art Devices'

BlackBerry-ClassicBlackBerry has announced that it will no longer manufacture the BlackBerry Classic, meaning that the touchscreen smartphone will no longer be available once remaining stock is depleted through official sales channels.
For many years, Classic (and its BBOS predecessors) has been in our portfolio. It has been an incredible workhorse device for customers, exceeding all expectations. But, the Classic has long surpassed the average lifespan for a smartphone in today’s market. We are ready for this change so we can give our customers something better – entrenched in our legacy in security and pedigree in making the most productive smartphones.
BlackBerry Classic, equipped with a physical QWERTY keyboard, was unveiled in December 2014 with a design similar to the once-popular BlackBerry Bold smartphone series released between May 2008 and November 2011. BlackBerry's dominance has shrunk considerably since then, however, with iOS and Android smartphones now combining for some 98 percent of worldwide market share.

BlackBerry said it will be updating its smartphone lineup with "state of the art devices," presumably with an Android focus like the BlackBerry Priv. The company will continue to support BlackBerry 10 with software updates, including version 10.3.3 due next month and a second update to follow next year. The BlackBerry 10-powered BlackBerry Passport and BlackBerry Leap remain available for sale.



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40 months ago
"state of the art" must have a different meaning coming from a company that is just now eliminating their physical keyboarded phone
Rating: 8 Votes
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40 months ago

BlackBerry said it will be updating its smartphone lineup with "state of the art devices,"

"And we are calling it: iPhone"
Rating: 7 Votes
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40 months ago
BlackBerry actually has a good chance of thriving as a niche Android phone for business. I don't know what took them this long to figure it out.
Rating: 5 Votes
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40 months ago
Omg can they just give up already
Rating: 4 Votes
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40 months ago
Bye Felicia.
Rating: 4 Votes
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40 months ago
Had RIM not underestimated Apple entering the phone business and had the company acted like Google and like all of us instantly realized the future of smartphones the second Steve Jobs walked off the stage that day in 2007, RIM could have taken their massive installed user base of loyal BlackBerry users and grabbed this market.
I still think that Android and iOS would emerge the dominant operating systems but there's a chance that RIM could have worked out an arrangement with Microsoft with which they already had a comfy relationship and built a phone that could find a place in the market. They had yet another opportunity when Android cemented itself as the OEM operating system of choice. Still, they remained stubborn that somehow BlackBerry would come from behind.
They've finally figured out the inevitable, but without years of lost time, billions of lost stock value and all but their most crackberry addicted user base remaining.
The BlackBerry case study will be written about in business books for generations to come on how to keep your mind open to disruptions in an industry and how to not cling to old conventions simply because they were popular at some point — specially if your company's very existence depends on it.
Rating: 3 Votes
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40 months ago


unveiled in December 2014

and outdated the day it was released. Can't believe it was still on sale 18 months later.

(Though the same could be said of several of apple's Mac offerings at the moment... )
Rating: 3 Votes
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40 months ago
Once king of the industry. Farewell old chap.
Rating: 3 Votes
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40 months ago

"state of the art" must have a different meaning coming from a company that is just now eliminating their physical keyboarded phone

Just because you don't have a use for a physical keyboard, doesn't mean nobody has.

I can type fairly fast on my iOS on-screen keyboard, especially on iPad, but I'm not gonna lie: I ****ing hate that POS.

Whenever I have the chance to use a BT keyboard, I will.

Physical may chronologically come before the touch-screen keyboard, but it remains a superior UX for many many cases, at least for me and apparently a fair share of others.

Glassed Silver:mac
Rating: 3 Votes
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40 months ago
They're about as relevant as Windows Phone now-a-days. Sad really, would have really like to have some decent competition between more then just two companies.
Rating: 3 Votes
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