Facial Recognition Startups Report Increased Interest in Their Tech After Apple's Reveal of Face ID

With the upcoming launch of the iPhone X in November, Apple is preparing to debut an all-new biometric security feature called "Face ID." By using half a dozen front-facing sensors and an enhanced camera system, the iPhone X will be able to project more than 30,000 invisible dots onto your face, create a precise map of what it sees, and remember it so that all you have to do to unlock the iPhone X is look at it with your eyes open, and swipe up on the Lock Screen.

Although it's yet to be seen if this feature will be "well received" by users, a new report by Bloomberg today cites a few startups in the technology industry that have noticed Apple's influence already beginning to make waves in the face-scanning technology market. These startups -- which specialize in technology related to facial recognition systems -- say they have "already seen a pickup in demand" from certain companies interested in their technology, starting soon after iPhone X event day on September 12.

iphonexfaceidsetup
George Brostoff, CEO of one such startup called Sensible Vision, told Bloomberg that Apple's Face ID/iPhone X announcement "makes companies like Motorola, like LG come knocking on the doors of companies like ours." Brostoff said that the company is now fielding calls from potential buyers, including talks with "virtually all of the world's phone manufacturers," with expectations set for the startup to be sold to one of these interested parties -- which excludes Apple -- within a year.

While not everyone will buy the $999 high-end iPhone, rival electronics makers are already trying to figure out how they can incorporate the technology in their offerings. Startups selling their own versions of facial recognition say they’ve already seen a pickup in demand since Sept. 12, when Apple announced the iPhone X, aka 10.

“We now have a leader like Apple acknowledging that this makes sense,” said George Brostoff, chief executive officer of SensibleVision Inc., a Cape Coral, Florida-based startup that makes software for tablets and smartphones. “This makes companies like Motorola, like LG come knocking on the doors of companies like ours.”

Looking forward, research firm Crone Consulting LLC reported that facial recognition will account for "more than half of all [device] log-ins" over the next three to five years, including users authorizing mobile banking apps and payments. In terms of earnings, researchers at MarketsandMarkets predicted that the market for Face ID-like biometric security systems will double from the $3.35 billion it made in 2016, to $6.84 billion in 2021.

Apple software engineering chief Craig Federighi has made the rounds since the September 12 keynote event, assuring users that Face ID is "incredibly reliable," "very fast," and it "just works." He's said that he understands user uncertainty over the new feature, but these concerns will "melt away" once they get the iPhone X in their hands. In terms of security, Apple has also said that your face is saved only to the iPhone X and not accessible by anyone who doesn't have access to the device.

According to Federighi, all of these behind-the-scenes Face ID features come together flawlessly: "You don't even think about it," he said.

Related Forum: iPhone

Top Rated Comments

Zaft Avatar
61 months ago
Not surprising, I bet wireless charging will suddenly be popular.

Apple is a trend setter.
Score: 12 Votes (Like | Disagree)
symphony Avatar
61 months ago
Not surprising, I bet wireless charging will suddenly be popular.

Apple is a trend setter.
Even Phil said in the keynote wireless charging will become more popular now that iPhone has it. And it’s true, Apple has a good following. They have pretty high credibility.
Score: 11 Votes (Like | Disagree)
blackcrayon Avatar
61 months ago
I have a beard as well, that is a concern to me too!
If there is a massive change to your face, can't you just enter your passcode and re-setup Face ID? Will this be a repeated thing, every day? Sort of like asking what if i need to wear (capacitive) gloves one day! Well, I guess i'll punch in the passcode that day. What if I break all my fingers and my Touch ID hand is in a cast? Well, i'll enter the passcode then set up fingers on my other hand.
Score: 10 Votes (Like | Disagree)
MrGimper Avatar
61 months ago
Even Phil said in the keynote wireless charging will become more popular now that iPhone has it. And it’s true, Apple has a good following. They have pretty high credibility.
It's funny with some of these technologies.... on one hand you have the "Oh Apple, welcome to the party, finally :rolleyes:" brigade, while secretly also thinking "Yay, now Apple are onboard, this technology will take off big time"

Like Apple Pay and NFC payments.
Score: 7 Votes (Like | Disagree)
Jaybrwn Avatar
61 months ago
Face-ID is more secure than Touch-ID, According to Apple It is estimated that the accuracy of Face ID will be 1 in 1,000,000 when compared to the 1 in 50,000 of Touch-ID fingerprint.
Not gonna lie, face ID looks real promising. I’ve watched a few videos on YouTube and it works so effortlessly.
Score: 6 Votes (Like | Disagree)
DNichter Avatar
61 months ago
What if, one shaves clean their foot long beard? That's the test I wanna know.
I think worst case, you just re-enroll your face. They say it learns your face so you would probably good from that point on.
[doublepost=1505920083][/doublepost]The industry follows Apple's lead, as always.
Score: 5 Votes (Like | Disagree)

Popular Stories

Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
macOS Monterey 2

Apple Releases macOS Monterey 12.4 With Support for Studio Display Webcam Update

Monday May 16, 2022 10:10 am PDT by
Apple today released macOS Monterey 12.4, the fourth major update to the macOS Monterey operating system that launched in October 2021. macOS Monterey 12.4 comes over two months after the launch of macOS Monterey 12.3, an update that added Universal Control. The ‌‌‌‌‌macOS Monterey‌‌ 12.4 update can be downloaded on all eligible Macs using the Software Update section of System...
Whatsapp Feature

WhatsApp to Let Users Leave Group Chats 'Silently' and View Rich Link Previews in Status Updates

Tuesday May 17, 2022 3:07 am PDT by
WhatsApp is working on a new feature that will allow users to "silently" leave group chats hosted by the messaging platform instead of all members of the group being notified when they do. As it stands, when someone leaves a group chat, WhatsApp announces their exit to the entire group, making the act of leaving very public. It's not possible right now to leave a group quietly, but WhatsApp...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
airpodsproinear

Apple Facing Lawsuit After AirPods Allegedly Ruptured Child's Eardrums With Amber Alert

Tuesday May 17, 2022 11:40 am PDT by
Apple's AirPods ruptured the eardrums of a 12-year-old boy in 2020 when a loud Amber Alert was issued, according to a lawsuit filed against Apple in California (via Law360). The child, identified as B.G. in the filing, was watching a movie on Netflix on his iPhone in 2020 while wearing AirPods Pro. The AirPods Pro were allegedly set at a low volume, but an Amber Alert sounded without warning ...
apple store palo alto

Apple Reinstating Employee Mask Mandate at Approximately 100 U.S. Retail Stores

Tuesday May 17, 2022 11:11 am PDT by
Apple retail employees at around 100 stores will need to go back to wearing a mask while working, according to Bloomberg's Mark Gurman. Apple is mandating masks for employees again due to a rising number of COVID cases across the United States. Customers who visit an Apple Store are not required to wear a mask at this time, but Apple is continuing to recommend masks for all Apple Store...