Facial Recognition Startups Report Increased Interest in Their Tech After Apple's Reveal of Face ID

With the upcoming launch of the iPhone X in November, Apple is preparing to debut an all-new biometric security feature called "Face ID." By using half a dozen front-facing sensors and an enhanced camera system, the iPhone X will be able to project more than 30,000 invisible dots onto your face, create a precise map of what it sees, and remember it so that all you have to do to unlock the iPhone X is look at it with your eyes open, and swipe up on the Lock Screen.

Although it's yet to be seen if this feature will be "well received" by users, a new report by Bloomberg today cites a few startups in the technology industry that have noticed Apple's influence already beginning to make waves in the face-scanning technology market. These startups -- which specialize in technology related to facial recognition systems -- say they have "already seen a pickup in demand" from certain companies interested in their technology, starting soon after iPhone X event day on September 12.

iphonexfaceidsetup
George Brostoff, CEO of one such startup called Sensible Vision, told Bloomberg that Apple's Face ID/iPhone X announcement "makes companies like Motorola, like LG come knocking on the doors of companies like ours." Brostoff said that the company is now fielding calls from potential buyers, including talks with "virtually all of the world's phone manufacturers," with expectations set for the startup to be sold to one of these interested parties -- which excludes Apple -- within a year.

While not everyone will buy the $999 high-end iPhone, rival electronics makers are already trying to figure out how they can incorporate the technology in their offerings. Startups selling their own versions of facial recognition say they’ve already seen a pickup in demand since Sept. 12, when Apple announced the iPhone X, aka 10.

“We now have a leader like Apple acknowledging that this makes sense,” said George Brostoff, chief executive officer of SensibleVision Inc., a Cape Coral, Florida-based startup that makes software for tablets and smartphones. “This makes companies like Motorola, like LG come knocking on the doors of companies like ours.”

Looking forward, research firm Crone Consulting LLC reported that facial recognition will account for "more than half of all [device] log-ins" over the next three to five years, including users authorizing mobile banking apps and payments. In terms of earnings, researchers at MarketsandMarkets predicted that the market for Face ID-like biometric security systems will double from the $3.35 billion it made in 2016, to $6.84 billion in 2021.

Apple software engineering chief Craig Federighi has made the rounds since the September 12 keynote event, assuring users that Face ID is "incredibly reliable," "very fast," and it "just works." He's said that he understands user uncertainty over the new feature, but these concerns will "melt away" once they get the iPhone X in their hands. In terms of security, Apple has also said that your face is saved only to the iPhone X and not accessible by anyone who doesn't have access to the device.

According to Federighi, all of these behind-the-scenes Face ID features come together flawlessly: "You don't even think about it," he said.

Related Forum: iPhone

Top Rated Comments

Zaft Avatar
54 months ago
Not surprising, I bet wireless charging will suddenly be popular.

Apple is a trend setter.
Score: 12 Votes (Like | Disagree)
symphony Avatar
54 months ago
Not surprising, I bet wireless charging will suddenly be popular.

Apple is a trend setter.
Even Phil said in the keynote wireless charging will become more popular now that iPhone has it. And it’s true, Apple has a good following. They have pretty high credibility.
Score: 11 Votes (Like | Disagree)
blackcrayon Avatar
54 months ago
I have a beard as well, that is a concern to me too!
If there is a massive change to your face, can't you just enter your passcode and re-setup Face ID? Will this be a repeated thing, every day? Sort of like asking what if i need to wear (capacitive) gloves one day! Well, I guess i'll punch in the passcode that day. What if I break all my fingers and my Touch ID hand is in a cast? Well, i'll enter the passcode then set up fingers on my other hand.
Score: 10 Votes (Like | Disagree)
MrGimper Avatar
54 months ago
Even Phil said in the keynote wireless charging will become more popular now that iPhone has it. And it’s true, Apple has a good following. They have pretty high credibility.
It's funny with some of these technologies.... on one hand you have the "Oh Apple, welcome to the party, finally :rolleyes:" brigade, while secretly also thinking "Yay, now Apple are onboard, this technology will take off big time"

Like Apple Pay and NFC payments.
Score: 7 Votes (Like | Disagree)
Jaybrwn Avatar
54 months ago
Face-ID is more secure than Touch-ID, According to Apple It is estimated that the accuracy of Face ID will be 1 in 1,000,000 when compared to the 1 in 50,000 of Touch-ID fingerprint.
Not gonna lie, face ID looks real promising. I’ve watched a few videos on YouTube and it works so effortlessly.
Score: 6 Votes (Like | Disagree)
DNichter Avatar
54 months ago
What if, one shaves clean their foot long beard? That's the test I wanna know.
I think worst case, you just re-enroll your face. They say it learns your face so you would probably good from that point on.
[doublepost=1505920083][/doublepost]The industry follows Apple's lead, as always.
Score: 5 Votes (Like | Disagree)

Related Stories

youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
General Spotify Feature

Spotify Pauses Plans to Add AirPlay 2 Support to iOS App [Update: Spotify Clarifies]

Friday August 6, 2021 9:07 am PDT by
See update at bottom of article Spotify this week confirmed that its plans to add AirPlay 2 support to its iOS app have been placed on indefinite hiatus. In an online discussion forum post, a Spotify representative said the streaming music service had been working on supporting AirPlay 2, but the company has paused the efforts "for now" due to "audio driver compatibility issues." The...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....
General Spotify Feature

Spotify Partners With Delta to Provide Free In-Flight Music and Podcasts Service

Thursday September 2, 2021 12:59 am PDT by
Spotify has announced a new partnership with Delta that will see the streaming service take over the "audio" section of Delta's in-flight seatback entertainment, making select playlists and podcasts freely available to all passengers. You are now free to roam about the cabin—and get the music and podcasts you love at 30,000 feet. Beginning today, we're taking off in a new partnership with...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...