Apple Announces 'Apple TV 4K' With 4K and HDR Video Powered by Faster A10X Chip - MacRumors
Skip to Content

Apple Announces 'Apple TV 4K' With 4K and HDR Video Powered by Faster A10X Chip

Apple today at Steve Jobs Theater announced a fifth-generation Apple TV with support for both 4K and High Dynamic Range (HDR) video.

apple tv 4k
The new Apple TV 4K supports HDR in both the HDR10 and Dolby Vision standards.

Apple TV 4K is powered by an Apple A10X chip, which delivers up to two times the CPU performance and up to four times the GPU performance compared to the previous-generation Apple TV.

Apple services chief Eddy Cue said the price of 4K HDR movies on iTunes will be the same price as HD movies, and users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available for no additional charge.

4K content will also be available from popular services such as Netflix and Amazon Prime Video on the new Apple TV coming soon.

Apple TV 4K is available with 32GB or 64GB of storage for $179 and $199 respectively. It can be ordered starting September 15, with in-store availability starting September 22.

With support for AirPlay 2, coming later this year, Apple TV can control multiple AirPlay 2-compatible speakers as well as your home theater speakers to create the ultimate home music experience.

The fourth-generation Apple TV did not receive a price cut and remains available for $149.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iOS 27 Feature Cool

Apple Releases New iOS 27, iPadOS 27, macOS 27, and tvOS 27 Public Betas

Monday August 31, 2026 2:13 pm PDT by
Apple today released the sixth public betas of iOS 27, iPadOS 27, tvOS 27, and macOS Golden Gate, allowing anyone with a compatible device to download and test the new software. The sixth betas come a week after Apple seeded the fifth betas and a few hours after the eighth developer betas. You can get started by signing up on Apple's beta website and then opting in to the public beta by...
Apple TV Color

Apple TV Buys an Existing Hit for the First Time Ever

Friday August 28, 2026 8:52 am PDT by
Apple TV has bought the worldwide rights to "Small Prophets," breaking with how it normally operates in acquiring an existing English-language hit rather than commissioning a show of its own from the start. Apple TV has typically developed or, at the very least, commissioned shows in-house and given them their premiere on the service, regardless of where they may eventually end up. This...
apple tv 4k yellow bg feature

Next Apple TV Rumored to Have Five New Features, Including Siri AI

Wednesday August 19, 2026 7:43 am PDT by
According to rumors, the next-generation Apple TV 4K will have at least five new features, including an A17 Pro chip or newer, increased RAM, Siri AI support, an Apple-designed N1 chip with Wi-Fi 7 support, and an updated Siri Remote. Below, we recap everything rumored for the next Apple TV, along with potential launch timing. Rumored Features A17 Pro Chip or Newer The next Apple TV wi...

Top Rated Comments

117 months ago
They should've dropped the 1080p model to $99, and introduced the 4K model at $149. But no, Tim had to be greedy again. I guess becoming urban planners, with their town squares, has a lot of overhead. Meanwhile, a 4K Roku is $60. Ridiculous.
Score: 24 Votes (Like | Disagree)
sblemmy Avatar
117 months ago
The free 4K movie upgrade and pricing structure is pretty nice. I'll pick one up and put the 4th gen in a bedroom.
Score: 19 Votes (Like | Disagree)
117 months ago
No Atmos. Everything else is so good. I swear to God, there always has to be a freaking something or another. How could you possibly skip Atmos and go all the way doing Dolby Vision?!?
Score: 9 Votes (Like | Disagree)
117 months ago
Can you get an HDMI splitter and run two HDMI devices?
Or get a modern AV receiver. These days even entry level models can do 4K/60 with HDR passthrough.
Score: 8 Votes (Like | Disagree)
Aussi3 Avatar
117 months ago
This version will be making me consider getting a Apple TV
Score: 7 Votes (Like | Disagree)
117 months ago
No new remote! Ugh.
Score: 6 Votes (Like | Disagree)