Apple Announces 'Apple TV 4K' With 4K and HDR Video Powered by Faster A10X Chip

Apple today at Steve Jobs Theater announced a fifth-generation Apple TV with support for both 4K and High Dynamic Range (HDR) video.

apple tv 4k
The new Apple TV 4K supports HDR in both the HDR10 and Dolby Vision standards.

Apple TV 4K is powered by an Apple A10X chip, which delivers up to two times the CPU performance and up to four times the GPU performance compared to the previous-generation Apple TV.

Apple services chief Eddy Cue said the price of 4K HDR movies on iTunes will be the same price as HD movies, and users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available for no additional charge.

4K content will also be available from popular services such as Netflix and Amazon Prime Video on the new Apple TV coming soon.

Apple TV 4K is available with 32GB or 64GB of storage for $179 and $199 respectively. It can be ordered starting September 15, with in-store availability starting September 22.

With support for AirPlay 2, coming later this year, Apple TV can control multiple AirPlay 2-compatible speakers as well as your home theater speakers to create the ultimate home music experience.

The fourth-generation Apple TV did not receive a price cut and remains available for $149.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

goodcow Avatar
86 months ago
They should've dropped the 1080p model to $99, and introduced the 4K model at $149. But no, Tim had to be greedy again. I guess becoming urban planners, with their town squares, has a lot of overhead. Meanwhile, a 4K Roku is $60. Ridiculous.
Score: 24 Votes (Like | Disagree)
sblemmy Avatar
86 months ago
The free 4K movie upgrade and pricing structure is pretty nice. I'll pick one up and put the 4th gen in a bedroom.
Score: 19 Votes (Like | Disagree)
TrackZ Avatar
86 months ago
No Atmos. Everything else is so good. I swear to God, there always has to be a freaking something or another. How could you possibly skip Atmos and go all the way doing Dolby Vision?!?
Score: 9 Votes (Like | Disagree)
dancefreak Avatar
86 months ago
Can you get an HDMI splitter and run two HDMI devices?
Or get a modern AV receiver. These days even entry level models can do 4K/60 with HDR passthrough.
Score: 8 Votes (Like | Disagree)
Aussi3 Avatar
86 months ago
This version will be making me consider getting a Apple TV
Score: 7 Votes (Like | Disagree)
0029937 Avatar
86 months ago
No new remote! Ugh.
Score: 6 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....