Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Received Approval Just Last Week to Host First-Ever Event at Steve Jobs Theater
Following several months of construction, Apple tomorrow will host its first-ever event at Steve Jobs Theater at its new Apple Park headquarters. Apple invited members of the press to the event on August 31.
Records uncovered by VentureBeat, however, show Apple didn't receive approval to host the event until the next day.
Cupertino, California city officials granted Apple a Temporary Certificate of Occupancy for Steve Jobs Theater on September 1, indicating that the theater has passed various fire and safety checks. The final signature was September 4.
Despite needing additional work of some kind, per the records, Steve Jobs Theater is now deemed to be a safe venue for the hundreds of journalists and other invitees that will sit down for tomorrow's iPhone X reveal.
Apple filed for the certificate on August 8, so it's likely that Tim Cook or another senior executive told Cupertino to hold off on signing the paperwork, which would have hinted at the location of Apple's September event.
Apple is among few companies that would go to such lengths to obscure or delay such information, but unfortunately for it, a leak of the iOS 11 golden master version has revealed many details expected to be announced tomorrow.
In addition to the iPhone X, Apple is widely rumored to unveil the less expensive iPhone 8 and iPhone 8 Plus, a new Apple TV with 4K video playback, and Apple Watch Series 3 models, including some with LTE connectivity.
MacRumors.com will provide full coverage of the keynote, which begins tomorrow at 10:00 a.m. Pacific Time.
Records uncovered by VentureBeat, however, show Apple didn't receive approval to host the event until the next day.
Cupertino, California city officials granted Apple a Temporary Certificate of Occupancy for Steve Jobs Theater on September 1, indicating that the theater has passed various fire and safety checks. The final signature was September 4.
Despite needing additional work of some kind, per the records, Steve Jobs Theater is now deemed to be a safe venue for the hundreds of journalists and other invitees that will sit down for tomorrow's iPhone X reveal.
Apple filed for the certificate on August 8, so it's likely that Tim Cook or another senior executive told Cupertino to hold off on signing the paperwork, which would have hinted at the location of Apple's September event.
Apple is among few companies that would go to such lengths to obscure or delay such information, but unfortunately for it, a leak of the iOS 11 golden master version has revealed many details expected to be announced tomorrow.
In addition to the iPhone X, Apple is widely rumored to unveil the less expensive iPhone 8 and iPhone 8 Plus, a new Apple TV with 4K video playback, and Apple Watch Series 3 models, including some with LTE connectivity.
MacRumors.com will provide full coverage of the keynote, which begins tomorrow at 10:00 a.m. Pacific Time.
Tag: Steve Jobs Theater
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26 months ago
Crikey, they sent out invites prior to having approval for using the theatre?
Ha, you really think the city of Cupertino is going to deny any permits to Apple? As the article says, it’s likely that Apple “asked” them to hold off on signing and/or putting the documents in the public domain in order for their business interests/secrets to be protected, which is more important than following civic procedures.
Apple runs that town.
26 months ago
Sheesh the comments on this forum has really gone to **** lately. Why are people so negative about everything?
26 months ago
[USER=202198]@itsthenewdc[/USER] TOTALLY agree with you! I'm hoping when a majority of development moves into the new campus that we see secrecy come back ten-fold. As much as I enjoy reading MacRumors and other competitive journalistic sites... I'm also a bit disappointed in the fact that there will be little to no exciting news for me tomorrow other than the pre-order date / availability. Kind of a bummer really. Here's to knowing NOTHING about iPhone 9. >.<
26 months ago
Why do they bother going the extra lengths for obscurity when with every announcement more and more leaks occur? Hell, for being the inaugural event at a theatre called the Steve Jobs Theater, Steve Jobs would be severely pissed about the sheer amount of leaks.
I don't think Apple can control the employee that went rogue for whatever reason he wanted to leak iOS 11 GM.
26 months ago
I don't think Apple can control that employee that went rogue for whatever reason he wanted to leak iOS 11 GM.
It's possible they know who it is now though. Ways of telling who leaked what become ever more sophisticated... I agree it's more fun when a keynote presents stuff we have less of a clue about beforehand. It seems harder and harder to get that to be the case any more. It's too bad, in a way. Don't we like surprises?
26 months ago
That is a super cool entrance. What would you call that? A vestibule?
I call it my absolute dream house (with the addition of smart glass ('http://www.smartglassinternational.com/electric-switchable-glass/') windows of course), with one heck of a home theatre in the basement :D .... a guy can dream, no?
26 months ago
Entrance
FactsVsOpinion: Why do guys like you clog up these forums with such useless posts? A guy asks an earnest question, and you give a glib, sarcastic, unfunny and unhelpful response that just takes up space for everyone reading?The answer to the guy's question is: yes, that little ground-level hut qualifies as a vestibule, which is a space between a building's interior and the exterior/street. A famous example would be the top level "glass cube" of the Apple Store 5th Avenue, which is often referred to as a vestibule. The same holds true for the little glass building with the giant MacBook roof over the new below-grade Apple Store on the Chicago River. A structure like that might also be referred to as an "entry pavilion", "vestibule building", or if you wanna get super nerdy "ground level ingress/egress".
[doublepost=1505157870][/doublepost]
That is a super cool entrance. What would you call that? A vestibule?
Yes, that little ground-level hut qualifies as a vestibule, which is a space between a building's interior and the exterior/street. A famous example would be the top level "glass cube" of the Apple Store 5th Avenue, which is often referred to as a vestibule. The same holds true for the little glass building with the giant MacBook roof over the new below-grade Apple Store on the Chicago River. As far as I know there's no single term for such structures, but depending on the firm or the specific surroundings, something like that might also be referred to as an "entry pavilion", "vestibule building", or if you wanna get super nerdy "ground-level ingress/egress".
26 months ago
I hope we get a "One more thing..." at the end to properly christen the Steve Jobs Theater.
It would be a nice tribute.
It would be a nice tribute.
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