Unearthed TV News Clip Recounts One of Apple's Biggest Leaks of the Late 80s - MacRumors
Skip to Content

Unearthed TV News Clip Recounts One of Apple's Biggest Leaks of the Late 80s

by

If MacRumors gave out an award for Most Revealing Apple Leak of the Year, there's a good chance the plaudits for 2017 would go to Apple's unintentional public release of HomePod firmware. Apple's beta code turned out to include a trove of intriguing references to upcoming products yet to be announced, including the Apple Watch Series 3, the so-called "iPhone 8", and a fifth-generation Apple TV.

applesecurity
Still, that pales in comparison to at least one Apple leak of yore that has just been unearthed by Fast Company, proving that Cupertino was unable to keep its secrets behind lock and key long before the era of social media and 24-hour online news coverage.

The video below is a local news item from San Francisco's KGO, broadcast back in February 1988, which features an interview with late tech-media pioneer and Macintosh Today magazine founder David Bunnell.


In the short clip, Bunnell tells news anchors how his publication managed to get hold of a 160-page internal Apple document laying out detailed plans for the Macintosh Portable, the company's first mobile computer, several months before its official unveiling the following September.

During the exchange, news anchor Pete Wilson asks Bunnell if the whole leak could be a secret ploy by Apple – perhaps in collusion with the magazine – to drum up interest in the computer ahead of its release. Bunnell refutes the suggestion, claiming that Apple doesn't like to pre-announce products and prefers to control the information that comes out of the company.

Whatever the truth on this occasion, as Fast Company notes, even a massive leak such as Bunnell's scoop couldn't save the Macintosh Portable, which turned out to be a flop for Apple, before being superseded by the vastly superior PowerBook in 1991.

Top Rated Comments

Jimmy James Avatar
120 months ago
Yes.
I wonder what ever happened to THAT guy? :eek:
His family wonders too.
Score: 9 Votes (Like | Disagree)
Sunny1990 Avatar
120 months ago
I think iPhone 4 was probably the biggest leak in Apple's history. Nothing will ever beat the it.
Score: 3 Votes (Like | Disagree)
120 months ago
Wow, a 12 lb Mac - Everyone wants one of those!

It really puts current laptop weights in perspective...
Score: 2 Votes (Like | Disagree)
120 months ago
Whaaaat are those hand movements. They're creepy with his stiff upper body and don't match what he's saying.
Score: 1 Votes (Like | Disagree)
120 months ago
Skeptical this was accidental. Of course the man who's job relies on the "accident" would say it was one.
Score: 1 Votes (Like | Disagree)
timmyh Avatar
120 months ago
[doublepost=1503332479][/doublepost]If this was broadcast back in February 1988 and the Portable was released on September 20, 1989 surely this was a full 18 months before the release and not 6 months as stated?
Corrected!
Score: 1 Votes (Like | Disagree)

Popular Stories

apple pro tell logo

Apple Launching Five New Products Today

Thursday November 5, 2026 12:59 am PST by
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from today: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
duo aquarium

More Fun iPhone Duo Apps: 30 New Picks to Try

Friday November 6, 2026 3:27 pm PST by
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites. Games Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...
silver iphone 18 pro

Apple Rumored to Drop the iPhone's Action Button Next Year

Friday November 6, 2026 6:07 am PST by
Apple plans to merge the iPhone's Action button with the Camera Control starting next year, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker claimed that a single press of the combined button would open the camera, while a long press would trigger the function assigned to the Action button. They explicitly clarified that the dedicated Action button would ...
Latest Stories
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
12 hours ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
13 hours ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
19 hours ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
1 day ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
1 day ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
1 day ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
2 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
2 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
2 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
2 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
2 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
3 days ago
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
3 days ago