Nearly One in Four Windows Users Surveyed Plan to Switch to Mac Within Next Six Months

Nearly 21 percent of current Windows laptop owners and 25 percent of current Windows desktop owners intend to switch to a Mac within the next six months, according to a recent survey conducted by market research firm Verto Analytics.


Verto Analytics told MacRumors the survey is based on 6,000 current Windows PC owners age 18 and older in the United States.

Of the respondents, those with an average annual income of $150,000 or more showed the highest likelihood of switching to a Mac.


By comparison, the research firm said at least 98 percent of current Mac owners surveyed intend to stick with Mac as their next computer. In other words, only 2 percent of current Mac users surveyed are planning to switch to another computer brand, be it running Windows or another operating system.

Microsoft is experiencing a resurgence in the post-PC world with an attractive lineup of devices, such as the new Surface Pro and Surface Studio desktop computer, which have even caught the attention of some Apple aficionados.

Last December, Microsoft said more people were switching from Mac to Surface devices than ever before following the supposed "disappointment" of the 2016 MacBook Pro, particularly among professional users.

In April, however, Microsoft said Surface revenue declined 26 percent to $831 million last quarter, down from $1.1 billion in the year-ago quarter. By comparison, Apple reported Mac revenue of $5.84 billion last quarter, a 14 percent increase from $5.1 billion in the year-ago quarter, on the strength of a new MacBook Pro.

Microsoft's new Surface devices should help it combat that decline, while Lenovo, HP, and Dell, the top three worldwide Windows PC vendors, saw shipment growth last quarter, according to market research firm Gartner.

Top Rated Comments

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42 months ago
They should show them the price of the MacBook Pro and see if the poll results are still the same.
Score: 107 Votes (Like | Disagree)
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42 months ago
The question is how many will follow through on that plan?
Score: 43 Votes (Like | Disagree)
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42 months ago
Funny. I recently switched to a Windows machine after nearly 18 years on Mac, both professionally and privately. Still an Apple fan, but haven’t looked back. New machine screams and Windows is much more enjoyable than expected.
Score: 22 Votes (Like | Disagree)
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42 months ago

The funny thing is that people with an average household income of less than 15k/year are within 6 percentage points of being as likely to switch to the Mac as people with an average household income of more than 150k.

So, are the people in the <15k group planning on finding higher paying jobs or banking on winning the lottery?

Students getting financial assistance.
Score: 19 Votes (Like | Disagree)
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42 months ago
Reading the comments in MR and the new MBP, 3 in 4 Mac users planning to switch to windows,
Score: 17 Votes (Like | Disagree)
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42 months ago

6000 PC owners is not a very broad base for such a survey. Seen the totality of all Windows PC owners (I am one of those), 20 percent seems quite a bit too high for me. That would mean tens of millions more of mac books or iMacs sold over the next year... Time will tell. I have a brand new iPAD pro, but I will certainly not swich to Mac.

I don't mean to be rude, but your comment makes it clear that you do not know very much about statistics and statistical inference. A good random sample of 6000 is actually huge and would likely have a considerable amount of power (predictive ability).
Score: 17 Votes (Like | Disagree)

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