Taylor Swift Shares Behind-the-Scenes Details of Her Apple Music Letter

taylor swift vanity fairIn an interview for the September cover story of Vanity Fair, Taylor Swift reveals her thoughts and reasoning behind the letter she wrote to Apple concerning the lack of monetary support for artists during Apple Music's three-month free trial period. The singer notes that she wrote the letter in the early morning hours after a few of her fellow artists sent pictures of their Apple Music contracts.

“I wrote the letter at around four A.M.,” Swift says. “The contracts had just gone out to my friends, and one of them sent me a screenshot of one of them. I read the term ‘zero percent compensation to rights holders.’ Sometimes I’ll wake up in the middle of the night and I’ll write a song and I can’t sleep until I finish it, and it was like that with the letter.”

Swift's main concern was that her letter would be taken as whining, particularly since she had addressed a similar issue regarding Spotify last year, but after running the letter past her mother, Swift decided to publish it.

Apple did indeed listen, and later the same day reversed course on its decision and announced plans to pay artists during the initial free trial of Apple Music. In the Vanity Fair interview, Swift notes Apple's near-immediate response and genuine care for her and her fellow artists, further alluding to her public break from Spotify and that company's subsequent reaction to the pulling of her music from the service.

Says Swift, “Apple treated me like I was a voice of a creative community that they actually cared about,” she says. “And I found it really ironic that the multi-billion-dollar company reacted to criticism with humility, and the start-up with no cash flow reacted to criticism like a corporate machine.”

Although it's hit a few bumps in the road, Apple Music has been steadily providing its early adopters with exclusive tracks, celebrity-hosted Beats 1 radio shows, and personalized music discovery since its June 30 launch. Those who signed up on day one still have just under two months left to their three-month free trial, with monthly subscriptions priced at $9.99 for individuals and $14.99 for families after the trial. The company reportedly has ten million users on the free trial so far, but it remains to be seen how many of those will convert to paying users.

Top Rated Comments

(View all)
Avatar
68 months ago
Music snobs. Music snobs everywhere.

I wish she would reveal her retirement date. I'm so sick and tired of her and this whole Apple thing. Enough already.

It's kind of a big deal though. Before this musicians wouldn't get paid, and now they are. That's an entire industry getting paid for its hard work on a service/company that can very well afford it.
Score: 17 Votes (Like | Disagree)
Avatar
68 months ago
I wish she would reveal her retirement date. I'm so sick and tired of her and this whole Apple thing. Enough already.
Score: 16 Votes (Like | Disagree)
Avatar
68 months ago

If there was a down vote option on MacRumors, I would down vote this article. I'm very sick of her marketing. Still, many people here will praise her... The shepherd tending the sheep...

There's something oddly unsettling about getting lectured on cult/sheep behaviour by a user called Tamagotchi :D
Score: 11 Votes (Like | Disagree)
Avatar
68 months ago
i <3 t swift
Score: 10 Votes (Like | Disagree)
Avatar
68 months ago

i <3 t swift

I'm not a fan of her music but I like what she caused with that letter. Very good to see.
Score: 9 Votes (Like | Disagree)
Avatar
68 months ago
Another fun behind-the-scenes detail: due to his success in the keynote intro video, Bill Hader was originally considered to play Taylor Swift.



Score: 8 Votes (Like | Disagree)

Top Stories

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

Kuo: iPhone 12 Pro Demand Higher Than Expected

Sunday October 18, 2020 10:39 pm PDT by
TF International Securities analyst Ming-Chi Kuo released a research note this morning detailing what he's seen with the volume of iPhone 12 and iPhone 12 Pro pre-orders in the first weekend of sales. Kuo had previously indicated that Apple's estimated shipment allocations for the new iPhone models placed the iPhone 12 at the top with 40-45% of inventory allocation (up from 15-20%). However, ...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Hands-On With Apple's MagSafe Charger for iPhone 12

Monday October 19, 2020 11:54 am PDT by
Alongside the new iPhone 12 models, Apple introduced a MagSafe charger that attaches to the back of the iPhones using magnets embedded both in the charger and in the iPhone. It allows for speedier charging and paves the way for a portless iPhone in the future. MagSafe chargers are shipping out and are in some Apple retail locations now, and we picked one up to check it out. Subscribe to the ...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Some Apple Watch SE Owners Experiencing Issues With Overheating [Updated]

Monday October 19, 2020 11:38 am PDT by
There may be an issue with the new Apple Watch SE, which some users have found is overheating after a few hours of usage. Several Apple Watch SE owners in South Korea have run into problems, as noted in a Reddit post chronicling the complaints. There have been six reports from Apple Watch SE owners in South Korea who have had their Apple Watches get hot and malfunction, with a yellow spot...

Gold Version of iPhone 12 Pro Apparently Has a More Fingerprint Resistant Stainless Steel Frame

Tuesday October 20, 2020 11:56 am PDT by
iPhone 12 Pro reviews hit the web today, and one of the more interesting tidbits came from TechCrunch's Matthew Panzarino, who revealed that the Gold version of the device apparently has a more fingerprint resistant coating applied to the stainless steel frame. From his review:Most of the iPhone 12 Pro finishes still use a physical vapor deposition process for edge coating. But the new gold...

iPhone 12 Pro Max Has Smaller 3,687 mAh Battery According to Regulatory Filing

Tuesday October 20, 2020 8:48 pm PDT by
Apple's new iPhone 12 Pro Max is equipped with a 3,687 mAh battery, which is around 7% less capacity than the 3,969 mAh battery in the iPhone 11 Pro Max, according to a regulatory filing published by TENAA, the Chinese equivalent of the FCC. The regulatory filing, spotted by MacRumors, also lists the iPhone 12 Pro Max with 6GB of RAM as seen in benchmark results last week. Apple has filed ...

Hands-On With Apple's iPhone 12 and 12 Pro MagSafe Cases

Tuesday October 20, 2020 1:33 pm PDT by
Apple's iPhone 12 and 12 Pro are launching this Friday, and ahead of that release date, Apple is shipping out various accessories like the MagSafe charger and MagSafe cases. Yesterday we took a look at the MagSafe charger, and today our MagSafe case came in the mail, so we thought we'd take another look at the charger to see how it works with the case and just how strong the case magnets are. S ...