New Images Provide Detailed Glimpse Into Apple Orchard Road in Singapore

After removing the barricades from its brand new retail location in Singapore, Apple this week has allowed a few reporters to tour the inside of Apple Orchard Road ahead of its grand opening this Saturday, May 27 (via CNET). The location marks Apple's first store in Southeast Asia.

The outside of the store features an all-glass design that spans 120 feet, allowing anyone passing by to glimpse into the two-story location. The bottom level of the store houses the traditional retail aspect of Apple locations, letting customers browse and purchase products like iPhone, Apple Watch, and MacBook.

Photo via CNET

A curved staircase inspired by Apple Park leads up to the second story where customers will find a large grove of trees that was specially brought in from Malaysia, and that Apple hopes gives off a "modern-day town square" vibe. Next to the trees sit a collection of cubes and a large screen -- an area specifically designed for "Today at Apple" events.

Apple Orchard Road represents one of nine major next-generation Apple Store redesigns, which also includes its spots at Union Square in New York, Dubai, Ginza, and more. The major changes began last summer when Apple dropped "Store" from its retail branding, signifying its shift to a communal gathering place over a purely merchandise purchasing experience.

After a year and a half, Apple Orchard Road will finally open to the public on May 27 at 10:00 a.m. local time. Check out more photos of the store taken by CNET, including the location's boardroom that has murals of Apple Park hanging on the walls and Designed by Apple in California sitting on a few tables.



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19 months ago
If everyone on earth disappeared and aliens found the empty Apple Stores, they'd probably assume they were temples or shrines. They wouldn't be wrong.
Rating: 7 Votes
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19 months ago
Or they would just correctly assume that at least a small part of humanity had great taste.
Rating: 4 Votes
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19 months ago
Two things stand out for me.

1) Apple is like an unstoppable train. :)

2) Apple is not encouraging good ergonomics. :(
Rating: 3 Votes
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19 months ago

I'm surprised Apple hasn't routed all the power for the tables through the legs.


You mean like I did with the desk I built for my home?







Rating: 3 Votes
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19 months ago
I'm surprised Apple hasn't routed all the power for the tables through the legs.
Rating: 2 Votes
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19 months ago

Apple likely displays more items that have the highest turnover. (Apple Watches and iPads).


I don't see people replacing iPads all that often... most of my family is still on 2013/2014 iPads with no real impetus to upgrade... although the $329 SKU was a masterful decision.
Rating: 1 Votes
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19 months ago
Look forward to finally being able to visit my first Apple Store.
Rating: 1 Votes
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19 months ago
The first picture is so telling about Apple's hardware direction. Less than 20% of the floor space is dedicated to Macs. Everything else is consumed by iOS devices, especially the iPads up front. Apple seems to believe there is a lot of juice left in the category. What they need to accept is, just like a desktop computer, users are rarely upgrading.
Rating: 1 Votes
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19 months ago

('https://www.macrumors.com/2017/05/25/images-apple-orchard-road-singapore/')


After removing the barricades ('https://www.macrumors.com/2017/05/22/interior-apple-orchard-road/') from its brand new retail location in Singapore, Apple this week has allowed a few reporters to tour the inside of Apple Orchard Road ahead of its grand opening this Saturday, May 27 (via Mashable ('http://mashable.com/2017/05/25/apple-singapore-store/#H_Ijmz.NRqqn')). The location marks Apple's first store in Southeast Asia.



The outside of the store features an all-glass design that spans 120 feet, allowing anyone passing by to glimpse into the two-story location. The bottom level of the store houses the traditional retail aspect of Apple locations, letting customers browse and purchase products like iPhone, Apple Watch, and MacBook.



A curved staircase inspired by Apple Park leads up to the second story where customers will find a large grove of trees that was specially brought in from Malaysia, and that Apple hopes gives off a "modern-day town square" vibe. Next to the trees sit a collection of cubes and a large screen -- an area specifically designed for "Today at Apple" events.



In one moment during the media's tour through Apple Orchard Road, an illustrator was seen drawing on iPad with Apple Pencil, and the store was displaying her progress on the screen. Like all Today at Apple events, the company wants customers to be able to walk into Apple at any time of the day and find inspiration.


Apple Orchard Road represents one of nine major next-generation Apple Store redesigns, which also includes its spots at Union Square in New York ('https://www.apple.com/retail/unionsquare/'), Dubai ('https://www.apple.com/ae/retail/malloftheemirates/'), Ginza ('https://www.apple.com/jp/retail/ginza/'), and more. The major changes ('https://www.macrumors.com/2016/08/21/apple-new-retail-positions-credo-layout/') began last summer when Apple dropped "Store" from its retail branding ('https://www.macrumors.com/2016/08/18/apple-drops-store-branding/'), signifying its shift to a communal gathering place over a purely merchandise purchasing experience.

After a year and a half ('https://www.macrumors.com/2015/11/15/apple-singapore-renewable-energy-retail-store/'), Apple Orchard Road will finally open to the public on May 27 at 10:00 a.m. local time. Check out more photos of the store taken by Mashable ('http://mashable.com/2017/05/25/apple-singapore-store/#H_Ijmz.NRqqn') and CNET ('https://www.cnet.com/pictures/check-out-apples-first-ever-southeast-asia-store-in-singapore/'), including the location's boardroom that has murals of Apple Park hanging on the walls and Designed by Apple in California sitting on a few tables.

Article Link: New Images Provide Detailed Glimpse Into Apple Orchard Road in Singapore ('https://www.macrumors.com/2017/05/25/images-apple-orchard-road-singapore/')


Should say Union Square in San Francisco, not New York.

Although there's an Apple Store not far from New York's own Union Square on West 14th Street that could use a huge upgrade similar to what the West Coast received.
Rating: 1 Votes
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19 months ago

I'm surprised Apple hasn't routed all the power for the tables through the legs.

I had thought about that too, but unless the legs are locked down to the floor (and I don't think they are) that could cause cord breakage. The coiled extension, while probably not ideal, allows for more movement.

I'm struck by how warm the place seems. I was so used to the antiseptic look of Apple's aluminum and glass stores, punctuated by out-of-place wood tables. This store is much more earthy, with wood and stone throughout. It feels much more inviting.
Rating: 1 Votes
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