Apple's notebook shipments totaled an estimated 3.4 million units in the first quarter of the 2017 calendar year, representing a year-on-year increase of 15.4 percent, according to new data published by market research firm TrendForce.
Shipments of MacBooks and MacBook Pros actually declined 15.8 percent against the previous quarter of 2016, reflecting a somewhat similar decline for the overall notebook market over the same period, however the company's Q1 2017 numbers indicated strong demand in terms of a year-on-year increase in overall MacBook shipments.
Apple shipped 3.4 million units of MacBook devices this first quarter and claimed fifth place in the ranking. The latest generation of MacBook Pro with Touch Bar, which was released in last year's fourth quarter, was well-received by consumers and contributed significantly to the overall MacBook shipments. As a result, first-quarter MacBook shipments, while representing a 15.8% decline versus the prior quarter, also showed a year-on-year increase of 15.4%.
HP, Lenovo, Dell, and Asus all suffered marginal market share declines compared to Q4 2016, but Apple's share stayed level over the last two quarters, enabling it to maintain fifth place in the shipment rankings. However sixth-placed Acer gained 0.8 percent ground on Apple over the same period, which TrendForce put down to expanded stocking of notebooks by channel distributors in anticipation of increased device production costs.
TrendForce estimates that MacBook shipments for the second quarter of 2017 will grow by more than 10 percent compared with the first quarter. The firm attributes this projection to suggestions that Apple will update its 12-inch MacBook with a new processor and the possibility of promotional pricing for some older models.
Recent rumors suggest Apple could be planning to announce refreshes for both the MacBook and MacBook Pro at June's Worldwide Developers Conference. The notebooks are expected to be updated with faster Kaby Lake processors, an update from the Skylake processors in the current machines. Apple is also said to be considering updating the MacBook Air with new internals, as sales of Apple's most affordable notebook have remained surprisingly strong.
After almost 2 years of no Macbook Pro update, I would have expected much higher sales. Seems like the new Macbook Pro isn't the huge success this article claims. I'm curious to see what Apple does to appease the Pro demographic.
I would love to upgrade my MBPr, but to buy a new one for me right now would be a downgrade.
Key items for me like the SDCard slot (which I use for extra storage with a MicroSD) and HDMI port for presentations have been removed. Differentiators like the magsafe charger are gone too.
I see undemanding consumers saying on forums "it's gone so deal with it", like when anyone mentions the removal of the 3.5mm headphone socket on the iPhone 7, a device I would have almost certainly purchased. For me it is a necessity, and I am not prepared to start buying loads of additional dongles just to work around a devices deficiencies.
Personally, I am dealing with it, I deal with it by not handing over my money. Assuming I am not the only one, I wonder though, what the shipments and profits could be. I mean, would anyone not buy an iPhone becuase it does have a headphone socket?
Quite funny how they say that the new Macbook was well received ...? They can lie to themselves but not to us. The Macbook was one of the worst received hardware ever in Apple history. So bad that Phil Schiller came a week after release with promotions for the adaptors... Several of pro users I know that got one actually return them.
That is why the demand for Macbook Air remained strong. Becuase the Macbook Pros are a disaster.
If Macbooks are that good why were the shipments of Macbooks declined 15.8%.
Apple....Time for a reality check...
Innovation in Apple just came down to internal updates...(procesor updates, memory upgrade, etc). What a shame...
Sunday January 29, 2023 10:15 am PST by Joe Rossignol
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more.
Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
Monday January 30, 2023 1:45 pm PST by Juli Clover
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal.
At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
Monday January 30, 2023 12:55 am PST by Tim Hardwick
Apple will launch a foldable iPad with a carbon fiber kickstand sometime next year, according to analyst Ming-Chi Kuo.
Subscribe to the MacRumors YouTube channel for more videos. In a series of tweets, Kuo said he expects an "all-new design foldable iPad" to be the next big product launch in the iPad lineup, with no other major iPad releases in the next nine to 12 months. The analyst said he...
Monday January 30, 2023 3:43 pm PST by Juli Clover
Apple violated United States labor laws when it sent out an email warning employees about leaking confidential information about the company, the National Labor Relations Board (NLRB) said today in a ruling shared by Bloomberg.
Rules that Apple has established around leaks "tend to interfere with, restrain or coerce employees" from the exercise of their rights under the National Labor...
Following last week's hardware announcements, this week saw the actual release of several of the new products as well as operating system updates bringing new features and bug fixes across Apple's platforms.
This week also saw some fresh rumors about the iPhone 15 lineup and Apple's upcoming AR/VR headset, while we shared some tips to help you get the most of your macOS experience, so read...
Friday January 27, 2023 10:01 am PST by Juli Clover
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans.
Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
Friday January 27, 2023 2:11 pm PST by Joe Rossignol
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus.
An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
Apple on January 23 released iOS 16.3, delivering support for Security Keys for Apple IDs, changes to Emergency SOS functionality, support for the second-generation HomePod, and more.
Top Rated Comments
Key items for me like the SDCard slot (which I use for extra storage with a MicroSD) and HDMI port for presentations have been removed. Differentiators like the magsafe charger are gone too.
I see undemanding consumers saying on forums "it's gone so deal with it", like when anyone mentions the removal of the 3.5mm headphone socket on the iPhone 7, a device I would have almost certainly purchased. For me it is a necessity, and I am not prepared to start buying loads of additional dongles just to work around a devices deficiencies.
Personally, I am dealing with it, I deal with it by not handing over my money. Assuming I am not the only one, I wonder though, what the shipments and profits could be. I mean, would anyone not buy an iPhone becuase it does have a headphone socket?
They can lie to themselves but not to us. The Macbook was one of the worst received hardware ever in Apple history.
So bad that Phil Schiller came a week after release with promotions for the adaptors...
Several of pro users I know that got one actually return them.
That is why the demand for Macbook Air remained strong. Becuase the Macbook Pros are a disaster.
If Macbooks are that good why were the shipments of Macbooks declined 15.8%.
Apple....Time for a reality check...
Innovation in Apple just came down to internal updates...(procesor updates, memory upgrade, etc).
What a shame...