Apple's notebook shipments totaled an estimated 3.4 million units in the first quarter of the 2017 calendar year, representing a year-on-year increase of 15.4 percent, according to new data published by market research firm TrendForce.
Shipments of MacBooks and MacBook Pros actually declined 15.8 percent against the previous quarter of 2016, reflecting a somewhat similar decline for the overall notebook market over the same period, however the company's Q1 2017 numbers indicated strong demand in terms of a year-on-year increase in overall MacBook shipments.
Apple shipped 3.4 million units of MacBook devices this first quarter and claimed fifth place in the ranking. The latest generation of MacBook Pro with Touch Bar, which was released in last year's fourth quarter, was well-received by consumers and contributed significantly to the overall MacBook shipments. As a result, first-quarter MacBook shipments, while representing a 15.8% decline versus the prior quarter, also showed a year-on-year increase of 15.4%.
HP, Lenovo, Dell, and Asus all suffered marginal market share declines compared to Q4 2016, but Apple's share stayed level over the last two quarters, enabling it to maintain fifth place in the shipment rankings. However sixth-placed Acer gained 0.8 percent ground on Apple over the same period, which TrendForce put down to expanded stocking of notebooks by channel distributors in anticipation of increased device production costs.
TrendForce estimates that MacBook shipments for the second quarter of 2017 will grow by more than 10 percent compared with the first quarter. The firm attributes this projection to suggestions that Apple will update its 12-inch MacBook with a new processor and the possibility of promotional pricing for some older models.
Recent rumors suggest Apple could be planning to announce refreshes for both the MacBook and MacBook Pro at June's Worldwide Developers Conference. The notebooks are expected to be updated with faster Kaby Lake processors, an update from the Skylake processors in the current machines. Apple is also said to be considering updating the MacBook Air with new internals, as sales of Apple's most affordable notebook have remained surprisingly strong.
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
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Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
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In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
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Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max.
Image via Majin Bu.
Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side.
...
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past.
The account did not share any specific details about the alleged changes that are ...
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
After almost 2 years of no Macbook Pro update, I would have expected much higher sales. Seems like the new Macbook Pro isn't the huge success this article claims. I'm curious to see what Apple does to appease the Pro demographic.
I would love to upgrade my MBPr, but to buy a new one for me right now would be a downgrade.
Key items for me like the SDCard slot (which I use for extra storage with a MicroSD) and HDMI port for presentations have been removed. Differentiators like the magsafe charger are gone too.
I see undemanding consumers saying on forums "it's gone so deal with it", like when anyone mentions the removal of the 3.5mm headphone socket on the iPhone 7, a device I would have almost certainly purchased. For me it is a necessity, and I am not prepared to start buying loads of additional dongles just to work around a devices deficiencies.
Personally, I am dealing with it, I deal with it by not handing over my money. Assuming I am not the only one, I wonder though, what the shipments and profits could be. I mean, would anyone not buy an iPhone becuase it does have a headphone socket?
Quite funny how they say that the new Macbook was well received ...? They can lie to themselves but not to us. The Macbook was one of the worst received hardware ever in Apple history. So bad that Phil Schiller came a week after release with promotions for the adaptors... Several of pro users I know that got one actually return them.
That is why the demand for Macbook Air remained strong. Becuase the Macbook Pros are a disaster.
If Macbooks are that good why were the shipments of Macbooks declined 15.8%.
Apple....Time for a reality check...
Innovation in Apple just came down to internal updates...(procesor updates, memory upgrade, etc). What a shame...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
