Apple Pay Officially Launches in Italy

Apple Pay is now available in Italy, and iPhone users in the country are able to add eligible credit and debit cards to the Wallet app for use with Apple's payments service in stores and online.

According to Apple's Italian Apple Pay website, Visa and MasterCards issued by Boon, Carrefour, and UniCredit can be used with Apple Pay in Italy. The site says support for additional banks will be added later this year.


Rumors of Apple Pay's expansion to Italy have been circulating for several weeks as Apple worked to add support for its payments service in the country, and the service has been listed as "Coming Soon" on the Apple Pay Italy site since March.

Apple Pay is available as a purchase option wherever contactless payments are accepted, with several official partners listed on Apple's website including Auchan, Autogrill, Eataly, LaGardenia, H&M, Leroy Merlin, Limoni, OVS, Simply Market, Unieuro, and more.

Along with Italy, Apple Pay is also available in the United States, UK, China, Australia, Canada, Switzerland, France, Hong Kong, Russia, Singapore, Japan, New Zealand, Spain, and Ireland.

Belgium, Germany, Taiwan, and South Korea could all see Apple Pay support in the near future based on current rumors.

Related Roundup: Apple Pay

Top Rated Comments

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41 months ago
This ultra-slow rollout of Apple Pay in Europe is killing me.
Score: 13 Votes (Like | Disagree)
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41 months ago

Wow. Apple is struggling really hard to get any bigger banks to make deals with them in Europe. Time to open this NFC chip to everyone!

Australian Bank spokesman detected.
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Apple refreshes German and Italian Apple Pay bolsters pages in front of reputed dispatch.

Google Translate user detected.
Score: 7 Votes (Like | Disagree)
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41 months ago
Thanks Apple and thanks German banks for still not having Apple Pay in Germany! You gerks!
Score: 6 Votes (Like | Disagree)
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41 months ago
Using that "if Steve was ..." phrase should lead to an automatic one week suspension from the Macrumos forums.
Score: 5 Votes (Like | Disagree)
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41 months ago

It's amazing that Apple Pay is still skipping Poland which has the most advanced financial infrastructure in Europe as far as I know. We also have enormous share of people using newest technologies for payment like contactless payments, Bing etc. And yes, we don't have biggest iphone userbase but poeple with iPhones are very interested in new methods of payments so it should be worth for Apple to bring Apple Pay here.

They're not skipping anything, they depend on the banks and the payment processors (often linked to the banks) being on board.
Score: 5 Votes (Like | Disagree)
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41 months ago
When is the Netherlands gonna get Apple Pay? We've got many, many NFC readers out here. Could really benefit from something like Apple Pay. I would use it a lot! :P
Score: 3 Votes (Like | Disagree)

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