Samsung Introduces Siri Rival 'Bixby' Ahead of Galaxy S8

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Samsung today officially announced Bixby, a new intelligent interface for its devices, starting with the upcoming Galaxy S8.

samsung galaxy s8

Galaxy S8 renders leaked by Evan Blass

Samsung said Bixby will be "fundamentally different" than virtual assistants like Siri and Cortana in that it will be deeply integrated within apps. The interface will be able to support almost every task that an app is capable of performing using conventional touch commands, rather than just a few selected tasks.

When using a Bixby-enabled application, users will be able to call upon Bixby at any time and it will understand the current context and state of the application and will allow users to carry out the current work-in-progress continuously. Bixby will allow users to weave various modes of interactions including touch or voice at any context of the application.

Samsung added that Bixby will be intelligent enough to understand commands with incomplete information and execute the commanded task to the best of its knowledge, and the interface will then prompt users to provide more information and "take the execution of the task in piecemeal."

Samsung said Bixby, at its core, is about removing friction. The interface will have a dedicated button on the left side of the Galaxy S8, and its supposed completeness, contextual awareness, and cognitive tolerance is designed to make using the smartphone more seamless and intuitive.

Dr. Injong Rhee, Samsung's head of research and development for software and services, speaking with The Verge:

"A lot of other agents are focused on being knowledgeable, providing answers to fact-based questions, glorified extensions of search. Bixby is capable of developing a new interface to our devices, or devices that are going to host Bixby."

Bixby will initially be limited to ten preinstalled apps on the Galaxy S8. The intelligent interface will gradually expand to Samsung's other smartphones, and even its other products like TVs, wearables, and air conditioners, while Samsung plans to open up Bixby to third-party apps in the future.

Top Rated Comments

FelixDerKater Avatar
50 months ago
Someone is getting fired for that name choice.
Score: 12 Votes (Like | Disagree)
Nozuka Avatar
50 months ago
Not sure how many developers will actually invest time in a samsung-only solution... something like this needs to be on every android device to get widespread support.
Score: 9 Votes (Like | Disagree)
cambookpro Avatar
50 months ago

Oh my, 'Bixby' sounds about as charismatic as the MS Office 'Clippy' assistant....

...or:



"Don't take too long."
"I never do."
Score: 5 Votes (Like | Disagree)
VulchR Avatar
50 months ago
Oh my, 'Bixby' sounds about as charismatic as the MS Office 'Clippy' assistant....

Score: 4 Votes (Like | Disagree)
HJM.NL Avatar
50 months ago

Apple needs to move this direction with Siri... and quickly...

Siri can now set timers in 12 different languages :rolleyes:
Score: 2 Votes (Like | Disagree)
hlevolve Avatar
50 months ago
Apple needs to move this direction with Siri... and quickly...
Score: 2 Votes (Like | Disagree)

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