Apple Music Beats Spotify in Monthly Unique Users Thanks to 3-Month Free Trial

Apple Music doesn't have the highest number of paid subscribers compared to Spotify, but it does have an edge up on its competitors -- a higher number of monthly unique users on mobile devices, thanks to its generous three-month free trial.

According to a recent report published by mobile analytics firm Verto (via TechCrunch), Apple Music had 40.7 million unique monthly mobile users during February of 2017. Verto only tracks Apple Music usage on mobile devices, so Apple's unique monthly user number could be higher.


Comparatively, streaming radio service Pandora had 32.6 million unique monthly users during February, while Spotify had 30.4 million. iHeartRadio saw the fourth highest number of monthly visitors on mobile at 28.5 million, while SoundCloud came in fifth with 25.7 million. For Spotify, Pandora, iHeart Radio, and SoundCloud, mobile and PC visits are counted.

According to Verto, which gathers its data from 20,000 users in the UK and US and then pairs it with analytics information, Apple Music has the most monthly unique users due to the three-month free trial the company offers, which doubles the number of people that are using the Apple Music app in the United States.

Click to enlarge

Apple has long offered three months of free music streaming when a user first signs up for Apple Music, two months longer than the trial period offered by Spotify.

As of December 2016, Apple Music has more than 20 million paid subscribers, a number that's been growing steadily since the service launched in 2015. Spotify, meanwhile, reached 50 million paying subscribers earlier this month.

Despite its lead over Apple Music, Spotify is taking cues from Apple. Earlier today, Spotify announced plans to debut an original show called "Traffic Jams," a copy of the "Carpool Karaoke" show Apple plans to launch on Apple Music.

Similar to Carpool Karaoke, in which celebrities and musicians will sing hit songs while in a car, Traffic Jams pairs well-known hip-hop producers and rappers, challenging them to produce a track in the backseat of a car.

Top Rated Comments

(View all)
Avatar
45 months ago
I have to laugh at this article. Always spinning it to make Apple look like they're dominating. For smartphone articles it's always "but Apple is taking all the revenue". When it's something like this it's "but Apple has more unique users".

Always switching the criteria of success to make it look like Apple is always leading. Pathetic.
Score: 13 Votes (Like | Disagree)
Avatar
45 months ago
WOW! Surprising that more first time people came for a free service than a paid one. The sign of how good the service is is by how many people are willing to PAY for it, and SPOTIFY wins.

Gotta love these headlines.
Score: 12 Votes (Like | Disagree)
Avatar
45 months ago
I just switched from Apple Music to Spotify, for the 3rd time already, Apple Music always breaks my music library! :mad:
Score: 8 Votes (Like | Disagree)
Avatar
45 months ago
Interesting, I have 1000s of owned songs and an Apple Music subscription and I've never had any problems.

I like how they threw "Beats" in the title of the article. ;)
Score: 7 Votes (Like | Disagree)
Avatar
45 months ago

WOW! Surprising that more first time people came for a free service than a paid one. The sign of how good the service is is by how many people are willing to PAY for it, and SPOTIFY wins.

Gotta love these headlines.

Yep, still havent used my apple music free trial because spotify is that good.
Score: 7 Votes (Like | Disagree)
Avatar
45 months ago
Useless study is useless.
Score: 6 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

Spotify Says Apple One Bundle Will Cause 'Irreparable Harm to Developer Community'

Tuesday September 15, 2020 12:26 pm PDT by
Apple today announced Apple One, a series of new subscription bundles that provide access to various Apple services at a combined monthly price. In response, Spotify sent out statements (via Peter Kafka) to the press decrying Apple's anti-competitive behavior and calling on "competition authorities" to stop Apple before it is able to cause "irreparable harm" to developers.Once again, Apple...

iOS 14, iPadOS 14, watchOS 7, and tvOS 14 Will Be Released September 16

Tuesday September 15, 2020 11:06 am PDT by
Apple today announced that iOS 14, iPadOS 14, watchOS 7, and tvOS 14 will be officially released on Wednesday, September 16. Apple has seeded the final Golden Master beta versions of each update to developers in advance. ‌iOS 14‌ and iPadOS 14 introduce dozens of new features, including a redesigned Home Screen that supports widgets on the iPhone and iPad for the first time. For more...

New AirPods Pro Firmware Introduces Spatial Audio Support and Automatic Switching

Monday September 14, 2020 12:22 pm PDT by
The new 3A283 firmware that Apple released for the AirPods Pro today appears to introduce support for Spatial Audio, a new feature coming to the higher-end AirPods with iOS 14. Multiple reports on Twitter and the MacRumors forums indicate that the firmware update adds a "Spatial Audio" option to the Control Center, which can be activated to enable the feature. Note that using Spatial Audio...

Apple Releases Safari 14 for Mac Ahead of macOS Big Sur Launch

Wednesday September 16, 2020 1:40 pm PDT by
macOS Big Sur didn't launch alongside iOS 14, iPadOS 14, tvOS 14, and watchOS 7 today, with the update coming later this fall, but Apple did release the Safari 14 update for macOS Catalina and macOS Mojave users. Safari 14 brings improved performance, customizable start pages, a Privacy Report to see which cross-site trackers are being blocked, and a new tab bar design that provides tab...

Full Transcript of Apple's 'Time Flies' Event With Apple Watch and iPad Updates

Tuesday September 15, 2020 8:46 am PDT by
Apple's virtual "Time Flies" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut new Apple Watch and iPad models, but it appears we may not see the iPhone 12 until next month. While we're not expecting to see new iPhones today, Apple's software updates for its various platforms are likely nearly ready for launch, so we may be hearing more about them today. Check...

Everything Apple Announced at Today's iPad and Apple Watch Event in Just Seven Minutes

Tuesday September 15, 2020 2:19 pm PDT by
Apple today held its annual September event, but this year was a bit different because no new iPhones were announced. The "Time Flies" event focused on the Apple Watch Series 6 and the iPad Air, and saw the debut of a new Apple One services bundle. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce the new devices, but we've recapped the event in...