As Nintendo keeps launching new properties onto smartphones, the company has taken different strategies in regards to each app's payment model, including free-to-play (Miitomo, Fire Emblem Heroes) and pay-once-and-play (Super Mario Run). According to a senior official at the company, Nintendo actually "prefers" the Super Mario Run model over Fire Emblem Heroes, despite the more lucrative future that Fire Emblem Heroes' in-app purchases have in store for Nintendo (via Nikkei).

According to Nintendo President Tatsumi Kimishima, Super Mario Run's revenue "did not meet" the company's expectations. Ahead of the game's release, it was reported that Nintendo was eyeing a pay-once model so that parents could download Super Mario Run for their kids without the added anxiety of in-app purchases appearing later in their iTunes purchase history.

SuperMarioRunipad
It appears that the gaming company still intends for most of its future apps to follow in Super Mario Run's footsteps and not those of Fire Emblem Heroes, with a senior company official referring to Heroes as "an outlier" in the grand scheme of Nintendo's mobile strategy.

Yet [Super Mario Run] was less of a moneymaker for Nintendo than might have been expected, due to the pay-once-and-play model. Revenue from the game "did not meet our expectations," Nintendo President Tatsumi Kimishima said.

Even so, Nintendo has no intention of switching focus to freemium games. "'Heroes' is an outlier," a senior company official said. "We honestly prefer the 'Super Mario Run' model."

The company is believed to care more about expanding the reach of its intellectual properties to a wider audience and "aims to do more with its smartphone games than make money." Another goal for Nintendo is to mine the potential synergy future apps could have with the new Switch console, where players pick up the app to get hooked, and are convinced to further explore -- and spend more money -- on a larger version of the game.

According to Nikkei, the long-term success of Super Mario Run will be measured in how well it turns new Nintendo fans into console players and buyers: "The game's true value will be measured by how much it expands the ranks of Nintendo fans and helps sales of the Switch."

Last year, Isao Moriyasu -- Chief Executive of DeNA, Nintendo's mobile app developer partner -- said that the next two Nintendo apps would be "free-to-start apps," referring to Fire Emblem Heroes and Animal Crossing, which was recently delayed. Super Mario Run is technically free-to-start as well, allowing players to mess around with a few story levels and modes before asking for the monetary investment to unlock the full game. This week, that free section was expanded slightly in the game's version 2.0 update.

fire emblem orbs

Players can purchase game-boosting "Orbs" in Fire Emblem Heroes

In terms of payment models, the distinction between Fire Emblem Heroes and Super Mario Run is clear, and it appears that Nintendo intends to keep focused on higher-priced gaming apps instead of the more popular freemium model. Looking towards the future, we still only know that Animal Crossing is set to appear next on mobile devices, likely sometime later this year. Unfortunately, today's news muddies the waters regarding that game's payment strategy, since it's now unclear whether it will lean towards Fire Emblem Heroes' freemium model, as Moriyasu said, or be part of Nintendo's preference for a pay-once option.

Super Mario Run launched in December and saw massive launch day download numbers, but the app has since dwindled down the Top Grossing charts for the Games section of the iOS App Store, amid users raising uncertainties over its $9.99 price tag and always-online requirements. At the time of writing, Super Mario Run is the 117th game on the Top Grossing Games list, while Fire Emblem Heroes sits at the 48th spot.

Top Rated Comments

Porco Avatar
60 months ago
They lost a sale to me when they announced the always-on requirement (and more to the point their apparent justification for it). An actual lost sale. Not paranoid, 'in their minds' sale-lost-to-piracy. Ironically.

A shame, because I do far prefer the pay-once model to the 'freemium' one, so I was keen to reward that. But they chose to label me a potential pirate for daring to give them money. So ... nope. Sorry.
Score: 8 Votes (Like | Disagree)
Sedulous Avatar
60 months ago
I think the biggest problem with Mario Run is that it has very little content. It is fun but it is slightly more superficial than I expected from a Nintendo product. Perhaps that is why it "underperformed"?

I definitely would love to see the "pay to win" freemium model die.
Score: 7 Votes (Like | Disagree)
LordQ Avatar
60 months ago
The pay-once method is always appreciated, but always-online is quite a dealbreaker to me.
Score: 4 Votes (Like | Disagree)
GubbyMan Avatar
60 months ago
According to Nikkei, the long-term success of Super Mario Run will be measured in how well it turns new Nintendo fans into console players and buyers: "The game's true value will be measured by how much it expands the ranks of Nintendo fans and helps sales of the Switch."
Of course Nintendo should not focus on anything more than user experience. It's not about getting as much money as possible, it's about providing an unforgettable experience which makes people want to buy their games for many years to come. This is how Nintendo has survived up until now and there is no reason to change this strategy. It's very similar to how Apple works and why we are all Apple fans today.
Score: 4 Votes (Like | Disagree)
WRChris Avatar
60 months ago
Super Mario run is full of content for 9.99. You can't even get a freaking amiibo for that. Has there ever been a side scrolling Mario game for less then 29.99?

I'm stoked they don't want more "freemium" games. That's one of many major issues with mobile gaming today.
Score: 2 Votes (Like | Disagree)
Zaft Avatar
60 months ago
It's already deleted because of always online mode.
Score: 2 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
airtag in hand

Apple Enhancing AirTags Anti-Stalking Measures With Android App and Shorter Sound Intervals

Thursday June 3, 2021 11:10 am PDT by
Apple is enhancing AirTags security to prevent stalking using the Bluetooth devices, Apple told CNET today. Apple is already sending out over-the-air updates to AirTags that will shorten the amount of time before an unknown AirTag alerts you if it is in your possession. At the current time, AirTags play a sound after three days of being away from their owner. After the update, AirTags will...
maxresdefault

Here's How Apple's New iPhone to iPhone Data Migration Feature Works in iOS 12.4

Tuesday July 23, 2019 1:20 pm PDT by
Apple this week released iOS 12.4, the newest version of iOS 12 available for iPhones and iPads. One of the new features in iOS 12.4 is an updated data migration option that uses device to device transfers rather than relying on iCloud. Apple didn't provide much information on the new data migration feature, so we thought we'd check it out in our latest YouTube video. Subscribe to the ...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
macos catalina legacy system extension alert

Apple Begins Warning Users That 'Legacy System Extensions' Won't Work With a Future Version of macOS

Wednesday March 25, 2020 9:53 am PDT by
Apple has shared a new support document that indicates kernel extensions — which it calls "legacy system extensions" — will not be compatible with a future version of macOS because they "aren't as secure or reliable as modern alternatives."System extensions are a category of software that works in the background to extend the functionality of your Mac. Some apps install kernel extensions, which...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
airtag precision finding

AirTag Includes U1 Chip for 'Precision Finding' Feature

Tuesday April 20, 2021 12:11 pm PDT by
Apple's long-awaited AirTag was finally unveiled today, and as expected, the small circle-shaped accessories can be attached to items like wallets, keys, and more to allow them to be tracked in the Find My app. As was rumored ahead of release, each AirTag is equipped with a U1 chip, and on devices that also have U1 chips, there's a Precision Finding feature. U1 Ultra Wideband chips are...
iOS 15 General Feature Yellow

Everything New in iOS 15 Beta 6: SharePlay Disabled, Safari Redesigned and More

Tuesday August 17, 2021 2:12 pm PDT by
Apple released the sixth beta of iOS 15 just a week after the fifth beta, but the new update brings some of the most significant tweaks that we've seen to iOS 15 during the beta testing period. Safari Redesign Apple in iOS 15 beta 6 has added a toggle to move the Safari address bar to the top of the interface, which returns Safari to an iOS 14-like design and mitigates all of the Safari...
m1 macbook air

Kuo: Mini-LED MacBook Air Coming in Mid-2022

Thursday July 22, 2021 7:48 pm PDT by
Apple will release a new version of the MacBook Air around the middle of 2022, Apple analyst Ming-Chi Kuo said today in note to investors seen by MacRumors. The upcoming MacBook Air will feature a 13.3-inch mini-LED display, which would make it the second Mac to gain mini-LED technology after the 2021 MacBook Pro, which is rumored to include a mini-LED display and is expected to launch later ...
2016 macbook pro flexgate b

Apple Faces Another Class-Action MacBook Pro ‘Flexgate’ Lawsuit

Thursday August 20, 2020 6:43 am PDT by
Another class-action complaint has been lodged against Apple, which claims that the company was aware of a MacBook Pro design flaw that caused some devices to have backlight display issues (via Apple Insider). The so-called "flexgate" problem was present in some MacBook Pro models manufactured between 2016 and 2017. The problem appears as dark patches along the bottom of the MacBook Pro's...