Super Mario Run Sets App Store Record With 40 Million Downloads as New Game Mode Rolls Out

Popular iOS game Super Mario Run set a new download record yesterday, following its release last week on Thursday, December 15. According to app analyst Sensor Tower, the game hit 25 million downloads in just four days, which is faster than Pokémon Go, which took 11 days to reach the same number, although that game's initial launch was limited in terms of available territories.

SensorTower's current estimate puts paid users at approximately 2.1 million worldwide. By comparison, the paid game Lara Croft Go, launched in August 2015, has been downloaded approximately 280,000 times worldwide on the App Store since release.

super-mario-run-25-million-downloads

Image via SensorTower

"It can't be understated, however, that the vast majority of early Super Mario Run downloaders clearly find the full game pricing prohibitive, and we can only image how much better the conversion rate could be at $2.99 or even $4.99," said SensorTower in a blog post.

Nintendo investors have so far expressed disappointment with Super Mario Run, causing share prices in the company to lose 11 percent since its release. The declines stem from negative user reviews of the game on the iOS App Store, where it is currently rated 2.5 stars out of 5 based on 4,919 reviews. This has led to concerns over the game's one-time payment model, which eschews the typical model of paying various small amounts for select in-game features.

"Mario is arguably the most popular gaming franchise in the world, yet we see only about 8 percent of those who try the game actually purchasing it," Sensor Tower analyst Spencer Gabriel told Reuters.

"I don't think this is a statement on the game's quality ... but rather the perceived value when compared to free-to-play games that offer much more content with optional microtransactions that enable players to experience it sooner."

In spite of reports that Nintendo won't be adding extra features to Super Mario Run, the company today rolled out an update to its first iOS title that adds a new gameplay mode allowing users to compete with friends without paying any Rally Tickets.

Dubbed "Friendly Run", the new mode can be played up to three times daily for gamers who paid $10 for the full content and have cleared World 1, while those who have cleared World 2 get five Friendly Runs per day. Players of the trial version can also get in on the action as long as they have some friends added in the game, but the mode can only be played once a day until the in-app purchase is made.

As noted by MacRumors sister site TouchArcade, with no coins being earned and no Toads or enemy level-ups up for grabs, the new mode is essentially just a practice mode, but it does offer a new way to compete with friends, which should add longevity to the game.

Super Mario Run is available to download for iPhone, iPod touch, and iPad. [Direct Link]

Update: Nintendo has since released official download figures for Super Mario Run and claims that 40 million people have downloaded the free version of the game in just four days.

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
maxresdefault

First Look at Messages via Satellite in iOS 18

Thursday June 13, 2024 11:29 am PDT by
Apple has been gradually expanding its suite of satellite connectivity features for iPhone, and iOS 18 brings a significant new one in the form of Messages via satellite. The feature allows users to send and receive iMessages and SMS texts, including emoji and Tapbacks, while out of range of cellular and Wi-Fi networks. CNET met up with Apple's senior director of platform product marketing,...
iOS 18 Wallet Feature

Here's What's New in Apple Wallet on iOS 18 for Event Tickets and More

Friday June 14, 2024 7:32 am PDT by
iOS 18 includes a handful of enhancements to the Wallet app on the iPhone, with new features for Apple Pay, Apple Cash, event tickets, and more. Below, we outline everything new for the Wallet app on iOS 18, based on information from Apple's press release and a WWDC 2024 coding session. Redesigned Event Tickets Event tickets have an all-new design in the Wallet app on iOS 18, complete...

Top Rated Comments

OliverFoggin Avatar
98 months ago
Nintendo shot themselves in the foot on this one. Someone should teach them the basic rules of economics.
The rules of economics...

It won't ever cost me more than £7.99 to play... forever.

I don't need to wait for lives to replenish or pay for gems etc...

The only downside is having to listen to people whining about how they want something for nothing.

Here's a basic rule of economics for you... no one gets anything for nothing.
Score: 34 Votes (Like | Disagree)
Small White Car Avatar
98 months ago
Nintendo shot themselves in the foot on this one. Someone should teach them the basic rules of economics.
Yep. Sadly, people are happier paying $100 over a year than $10 all at once.

Goodbye, single-priced apps of the future.

I hate this whole affair is just giving more fuel to that conclusion.
Score: 32 Votes (Like | Disagree)
polterbyte Avatar
98 months ago
it's a personal record for me too: the fastest game I abandoned and deleted after downloading and playing for a while.
Score: 29 Votes (Like | Disagree)
BvizioN Avatar
98 months ago
Make it available off line, so when I have no internet and nothing better to do on my phone, I could possibly try this game. Only then I may consider buying it. Price isn't issue for me.
Score: 19 Votes (Like | Disagree)
OliverFoggin Avatar
98 months ago
Lol, no, it wasn't engaging enough to re-do the handful of level just to capture some of the colors. Its just not a good game imo.
So you deleted it because it's "not challenging" but then aren't willing to play the challenging part...? Seems legit.
Score: 16 Votes (Like | Disagree)
maflynn Avatar
98 months ago
So you deleted it because it's "not challenging" but then aren't willing to play the challenging part...? Seems legit.
No, I deleted it because I found it boring and trying to get the colors is not what I call fun. It may be difficult, but its not what I enjoy.
Score: 11 Votes (Like | Disagree)