Super Mario Run Sets App Store Record With 40 Million Downloads as New Game Mode Rolls Out

Popular iOS game Super Mario Run set a new download record yesterday, following its release last week on Thursday, December 15. According to app analyst Sensor Tower, the game hit 25 million downloads in just four days, which is faster than Pokémon Go, which took 11 days to reach the same number, although that game's initial launch was limited in terms of available territories.

SensorTower's current estimate puts paid users at approximately 2.1 million worldwide. By comparison, the paid game Lara Croft Go, launched in August 2015, has been downloaded approximately 280,000 times worldwide on the App Store since release.

super-mario-run-25-million-downloads

Image via SensorTower

"It can't be understated, however, that the vast majority of early Super Mario Run downloaders clearly find the full game pricing prohibitive, and we can only image how much better the conversion rate could be at $2.99 or even $4.99," said SensorTower in a blog post.

Nintendo investors have so far expressed disappointment with Super Mario Run, causing share prices in the company to lose 11 percent since its release. The declines stem from negative user reviews of the game on the iOS App Store, where it is currently rated 2.5 stars out of 5 based on 4,919 reviews. This has led to concerns over the game's one-time payment model, which eschews the typical model of paying various small amounts for select in-game features.

"Mario is arguably the most popular gaming franchise in the world, yet we see only about 8 percent of those who try the game actually purchasing it," Sensor Tower analyst Spencer Gabriel told Reuters.

"I don't think this is a statement on the game's quality ... but rather the perceived value when compared to free-to-play games that offer much more content with optional microtransactions that enable players to experience it sooner."

In spite of reports that Nintendo won't be adding extra features to Super Mario Run, the company today rolled out an update to its first iOS title that adds a new gameplay mode allowing users to compete with friends without paying any Rally Tickets.

Dubbed "Friendly Run", the new mode can be played up to three times daily for gamers who paid $10 for the full content and have cleared World 1, while those who have cleared World 2 get five Friendly Runs per day. Players of the trial version can also get in on the action as long as they have some friends added in the game, but the mode can only be played once a day until the in-app purchase is made.

As noted by MacRumors sister site TouchArcade, with no coins being earned and no Toads or enemy level-ups up for grabs, the new mode is essentially just a practice mode, but it does offer a new way to compete with friends, which should add longevity to the game.

Super Mario Run is available to download for iPhone, iPod touch, and iPad. [Direct Link]

Update: Nintendo has since released official download figures for Super Mario Run and claims that 40 million people have downloaded the free version of the game in just four days.

Top Rated Comments

OliverFoggin Avatar
94 months ago
Nintendo shot themselves in the foot on this one. Someone should teach them the basic rules of economics.
The rules of economics...

It won't ever cost me more than £7.99 to play... forever.

I don't need to wait for lives to replenish or pay for gems etc...

The only downside is having to listen to people whining about how they want something for nothing.

Here's a basic rule of economics for you... no one gets anything for nothing.
Score: 34 Votes (Like | Disagree)
Small White Car Avatar
94 months ago
Nintendo shot themselves in the foot on this one. Someone should teach them the basic rules of economics.
Yep. Sadly, people are happier paying $100 over a year than $10 all at once.

Goodbye, single-priced apps of the future.

I hate this whole affair is just giving more fuel to that conclusion.
Score: 32 Votes (Like | Disagree)
polterbyte Avatar
94 months ago
it's a personal record for me too: the fastest game I abandoned and deleted after downloading and playing for a while.
Score: 29 Votes (Like | Disagree)
BvizioN Avatar
94 months ago
Make it available off line, so when I have no internet and nothing better to do on my phone, I could possibly try this game. Only then I may consider buying it. Price isn't issue for me.
Score: 19 Votes (Like | Disagree)
OliverFoggin Avatar
94 months ago
Lol, no, it wasn't engaging enough to re-do the handful of level just to capture some of the colors. Its just not a good game imo.
So you deleted it because it's "not challenging" but then aren't willing to play the challenging part...? Seems legit.
Score: 16 Votes (Like | Disagree)
maflynn Avatar
94 months ago
So you deleted it because it's "not challenging" but then aren't willing to play the challenging part...? Seems legit.
No, I deleted it because I found it boring and trying to get the colors is not what I call fun. It may be difficult, but its not what I enjoy.
Score: 11 Votes (Like | Disagree)

Popular Stories

Apple car wheel icon feature yellow

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled,...
General Apps Messages

iOS 17.4 to Add This 'Groundbreaking' New Messaging Feature

Friday February 23, 2024 5:05 am PST by
With iOS 17.4, set to arrive in March 2024, Apple is bringing a new cryptographic security feature to iMessage called PQ3. This "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks," according to Apple. Let's break down what that means. Apple's iMessage service already supports end-to-end encryption, but security...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
applearcade

Game Developers Describe 'Smell of Death' Around Apple Arcade

Monday February 26, 2024 7:24 am PST by
Some game developers are dissatisfied with Apple Arcade amid concerns about the subscription service's future, a new report claims. Sources speaking to mobilegamer.biz described a "smell of death" around Apple's games subscription service and noted the difference between the company's investment in TV and music, and its interest in games. "At the very top of the company there needs to be a ...