Super Mario Run Sets App Store Record With 40 Million Downloads as New Game Mode Rolls Out

Popular iOS game Super Mario Run set a new download record yesterday, following its release last week on Thursday, December 15. According to app analyst Sensor Tower, the game hit 25 million downloads in just four days, which is faster than Pokémon Go, which took 11 days to reach the same number, although that game's initial launch was limited in terms of available territories.

SensorTower's current estimate puts paid users at approximately 2.1 million worldwide. By comparison, the paid game Lara Croft Go, launched in August 2015, has been downloaded approximately 280,000 times worldwide on the App Store since release.

super-mario-run-25-million-downloads

Image via SensorTower

"It can't be understated, however, that the vast majority of early Super Mario Run downloaders clearly find the full game pricing prohibitive, and we can only image how much better the conversion rate could be at $2.99 or even $4.99," said SensorTower in a blog post.

Nintendo investors have so far expressed disappointment with Super Mario Run, causing share prices in the company to lose 11 percent since its release. The declines stem from negative user reviews of the game on the iOS App Store, where it is currently rated 2.5 stars out of 5 based on 4,919 reviews. This has led to concerns over the game's one-time payment model, which eschews the typical model of paying various small amounts for select in-game features.

"Mario is arguably the most popular gaming franchise in the world, yet we see only about 8 percent of those who try the game actually purchasing it," Sensor Tower analyst Spencer Gabriel told Reuters.

"I don't think this is a statement on the game's quality ... but rather the perceived value when compared to free-to-play games that offer much more content with optional microtransactions that enable players to experience it sooner."

In spite of reports that Nintendo won't be adding extra features to Super Mario Run, the company today rolled out an update to its first iOS title that adds a new gameplay mode allowing users to compete with friends without paying any Rally Tickets.

Dubbed "Friendly Run", the new mode can be played up to three times daily for gamers who paid $10 for the full content and have cleared World 1, while those who have cleared World 2 get five Friendly Runs per day. Players of the trial version can also get in on the action as long as they have some friends added in the game, but the mode can only be played once a day until the in-app purchase is made.

As noted by MacRumors sister site TouchArcade, with no coins being earned and no Toads or enemy level-ups up for grabs, the new mode is essentially just a practice mode, but it does offer a new way to compete with friends, which should add longevity to the game.

Super Mario Run is available to download for iPhone, iPod touch, and iPad. [Direct Link]

Update: Nintendo has since released official download figures for Super Mario Run and claims that 40 million people have downloaded the free version of the game in just four days.

Top Rated Comments

(View all)
Avatar
49 months ago

Nintendo shot themselves in the foot on this one. Someone should teach them the basic rules of economics.

The rules of economics...

It won't ever cost me more than £7.99 to play... forever.

I don't need to wait for lives to replenish or pay for gems etc...

The only downside is having to listen to people whining about how they want something for nothing.

Here's a basic rule of economics for you... no one gets anything for nothing.
Score: 34 Votes (Like | Disagree)
Avatar
49 months ago

Nintendo shot themselves in the foot on this one. Someone should teach them the basic rules of economics.

Yep. Sadly, people are happier paying $100 over a year than $10 all at once.

Goodbye, single-priced apps of the future.

I hate this whole affair is just giving more fuel to that conclusion.
Score: 32 Votes (Like | Disagree)
Avatar
49 months ago
it's a personal record for me too: the fastest game I abandoned and deleted after downloading and playing for a while.
Score: 29 Votes (Like | Disagree)
Avatar
49 months ago
Make it available off line, so when I have no internet and nothing better to do on my phone, I could possibly try this game. Only then I may consider buying it. Price isn't issue for me.
Score: 19 Votes (Like | Disagree)
Avatar
49 months ago

Lol, no, it wasn't engaging enough to re-do the handful of level just to capture some of the colors. Its just not a good game imo.

So you deleted it because it's "not challenging" but then aren't willing to play the challenging part...? Seems legit.
Score: 16 Votes (Like | Disagree)
Avatar
49 months ago

So you deleted it because it's "not challenging" but then aren't willing to play the challenging part...? Seems legit.

No, I deleted it because I found it boring and trying to get the colors is not what I call fun. It may be difficult, but its not what I enjoy.
Score: 11 Votes (Like | Disagree)

Top Stories

Leaker: 'iPhone 12 mini' and iPhone 12 Storage Capacities Start at 64GB, Pro Models at 128GB

Tuesday September 29, 2020 2:31 am PDT by
Rumors suggest Apple's iPhone 12 launch event will be held on October 13, with the more affordable 5.4 and 6.1-inch devices set to ship out ahead of the more expensive 6.1-inch and 6.7-inch Pro devices, and this morning hit-and-miss leaker Jon Prosser has further committed to that date by providing alleged details on Apple's first shipment of finalized iPhone 12 units. Prosser claims the...

Hands-On With iOS 14.2's New Shazam Music Recognition Toggle in Control Center

Monday September 28, 2020 2:35 pm PDT by
Shortly after launching iOS 14, Apple introduced an upcoming iOS 14.2 update, which is now available to developers and public beta testers ahead of a public release that could come at some point in October. Subscribe to the MacRumors YouTube channel for more videos. The iOS 14.2 update mainly focuses on the Control Center, introducing a new Music Recognition toggle that deepens the Shazam...

iPhone 12 'Pro Max' Model to Sport Unique High-End Features

Wednesday September 30, 2020 2:01 am PDT by
The upcoming "iPhone 12 Pro Max" is anticipated to have a number of unique high-end features not found on any other iPhone, such as its screen size, LiDAR scanner, faster 5G, and potentially a higher display refresh rate. The iPhone 12 Pro Max is also expected to be the largest ever iPhone, with a 6.7-inch display. Previously, the largest iPhones have been 6.5-inches in the iPhone XS Max and ...

DigiTimes: 12.9-inch Mini-LED iPad Pro Arriving Early 2021, Mini-LED MacBook Coming Later

Tuesday September 29, 2020 4:18 am PDT by
Apple will launch a 12.9-inch mini LED-backlit iPad Pro in early 2021 and a mini LED-backlit MacBook in the second-half of next year, according to DigiTimes. The Taiwan-based industry publication claims Epistar will supply the over-10,000 mini LEDs used in each iPad Pro tablet. Meanwhile, Apple is expected to recruit Osram Opto as another supplier of mini LEDs for use in a new "high-end"...

iOS 14.2 Suggests Apple Won't Include EarPods in the Box With iPhone 12

Tuesday September 29, 2020 2:19 pm PDT by
Rumors have suggested that Apple's iPhone 12 models will not include power adapters or EarPods in the box, and a minor code tweak in iOS 14.2 seemingly confirms Apple's plan to sell the new devices without EarPods. In iOS 14 and earlier versions of iOS, there's a mention of reducing exposure to RF energy by using the "supplied headphones," which is the same wording that Apple has used for...

iPhone 12 Production Lines at Foxconn's Zhengzhou Factory in China Running '24 Hours a Day'

Tuesday September 29, 2020 3:38 am PDT by
Apple contract manufacturer Foxconn is running its massive Zhengzhou factory in China 24 hours a day to produce the new iPhone 12, according to Chinese media reports. Apple's main iPhone manufacturer in China is said to be cancelling workers' holidays and introducing mandatory overtime with additional bonuses for longer-serving staff, according to information garnered from employees,...

iPhone 12 May Launch Earlier Than Usual in South Korea

Monday September 28, 2020 5:24 am PDT by
The upcoming iPhone 12 lineup may launch earlier than usual in South Korea, reports The Korea Herald. South Korean telecoms firms speaking to The Korea Herald have said that the iPhone 12 lineup will launch ahead of its usual schedule. Normally, the release of new iPhones in South Korea comes about one month after launch in the United States. Last year, the iPhone 11 arrived in South Korea ...

iOS 14.2 Beta 2 Adds New Emoji Characters like Ninja, Pinata, Bubble Tea, Polar Bear and More

Tuesday September 29, 2020 11:22 am PDT by
The second beta of iOS 14.2 introduces the new Emoji 13 characters that Apple previewed earlier this year as part of World Emoji Day. New emoji options include ninja, people hugging, black cat, bison, fly, polar bear, blueberries, fondue, bubble tea, and more, with a list below. Faces - Smiling Face with Tear, Disguised Face People - Ninja, Person in Tuxedo, Woman in Tuxedo, Person...

Epic Games Unlikely to Win Injunction in Ongoing Fortnite Battle With Apple, Jury Trial Possible

Monday September 28, 2020 1:14 pm PDT by
The ongoing legal dispute between Apple and Epic Games continued on today, with a preliminary injunction hearing taking place this morning. We're still waiting to hear the judge's official ruling, but it looks like Epic is not going to be granted an injunction to allow Fortnite back into the App Store as the case unfolds. Many of the arguments that lawyers for Apple and Epic Games made were...

Apple Releases Ninth Beta of macOS Big Sur to Developers

Tuesday September 29, 2020 10:07 am PDT by
Apple today seeded the Ninth beta of an upcoming macOS Big Sur update to developers for testing purposes, a week after releasing the eighth beta and more than two months after the new update was unveiled at the Worldwide Developers Conference. The macOS Big Sur beta can be downloaded through the Apple Developer Center and once the appropriate profile is installed, subsequent betas will be...