Nintendo Share Prices Decline in Reaction to 'Super Mario Run' Pricing and Internet Connection Criticisms

by

Nintendo and developer DeNA's shares have declined over the weekend in reaction to negative user reviews facing the new mobile game Super Mario Run, which currently averages a 2.5/5 star rating on the iOS App Store, based on around 54,000 user reviews. Shares in DeNA have gone down 14 percent since Super Mario Run launched on December 15, while Nintendo's stock has fallen about 13 percent in the same time frame.

Although many of the top reviews for the game remark on Super Mario Run's better qualities, the harshest criticism remains to be Nintendo's decision to make the game free-to-download, but $10 to unlock all of its content. Users can play nearly all of World 1 for free, but gaining deeper access to the remaining five Worlds, along with Toad Rally and Kingdom Builder modes, requires the $10 fee.

super-mario-run-reviews
Nintendo's argument has always been that the cost will help assuage parents' worries about their kids overspending on in-app purchases, but many users have now taken to the App Store to give the game a low score because of its cost. The always-on internet requirement has also been a sticking point for some players hoping to engage with the game during a commute.

A day after its launch, App Annie reported on the initial download numbers for Super Mario Run, and estimated that 10 million people downloaded the game, and that it made $4 million total in its first day of worldwide availability. Some have taken to comparing the game to Pokémon Go and its initial success, but as App Annie mentioned, the payment models of each game -- along with Pokémon Go's GPS-based gameplay -- means they "aren't truly comparable."

That said, it is important to bear in mind that Super Mario Run and Pokémon GO aren’t truly comparable. Pokémon GO follows a freemium model with optional in-app purchases to generate revenue. Its iOS revenue continued to grow in the following weeks as user engagement increased. Super Mario Run, on the other hand, offers a single $9.99 in-app purchase to unlock the full game. As a result, payments precede extended gameplay and, therefore, revenue is more likely to be concentrated early on in the game’s lifecycle.

According to App Annie, the real measure of the success of Super Mario Run will be in the weeks ahead as initial bulk downloads of the game at launch trail off, and shift towards mainstream users. "The ability to convert a meaningful percentage of these mainstream users into paying customers will be critical to Nintendo’s mobile ambitions."

Top Rated Comments

(View all)
Avatar
45 months ago
Hence the problem with the entire mobile game market.

People expect everything for free or loaded with ****** microtransactions.

$10 is not a bad price for something as polished as Super Mario Run but the entire mobile game industry has trained people that everything should be free to play.
Score: 52 Votes (Like | Disagree)
Avatar
45 months ago
I wish it was $9.99 UP-FRONT.

1) It would get rid of the 1-star reviews from people just upset about the "pay wall" (and not about the game)

2) It would actually let me share the purchase with my family. I don't want to spend another $30 on the game so I can share it.

3) This one is minor - but it would make sure the game is playable in the future, when there isn't an App Store to connect to to "restore purchases".


Online only? Lots of games are online only.
$10 for a Nintendo game? From the company that keeps first-party titles priced at $39.99 for half a decade and has terrible eShop sales?
Score: 27 Votes (Like | Disagree)
Avatar
45 months ago
Bad move. It's such a shallow game for the price, and then they made it even worse when they required an internet connection.
Score: 21 Votes (Like | Disagree)
Avatar
45 months ago
Jeez get over the pricing!! Back when Super Mario Bros 3 came out it was $50! Nowadays that would be about $93. $9.99 is not THAT bad. The always on connection is WAY worse.
Score: 19 Votes (Like | Disagree)
Avatar
45 months ago
It's only $10 for the full game lol, it'd be $40 if it were on the 3DS. Why do people love freemium rip-offs so much?

*I agree with the person above though, it should have been $10 up front.

The always-on internet is ridiculous. Piracy or not that's a terrible restriction for a mobile device.
Score: 16 Votes (Like | Disagree)
Avatar
45 months ago
Ben Thompson nailed it today...

I think the real thing they were opposed to wasn't so much the piracy, but the avoidance of Family Sharing.
They want their 1st tier franchises to always be getting a more full-ish $30-50 out of a household, in this case with multiple IAP sales.

Nintendo needs to evolve a bit. This game is not even close to a full fledged Mario experience.
Sell it for $10 up front with no online only crap and let the sales flow.

People that pirate are NEVER going to pay you Nintendo. All you're doing is pissing off the people that DO want to pay you. Really bad move.
Score: 13 Votes (Like | Disagree)

Top Stories

Five Mac Apps Worth Checking Out - June 2020

Tuesday June 2, 2020 2:25 pm PDT by
Apps developed for the Mac often don't receive as much coverage as apps designed for iPhones and iPads, so we have a series at MacRumors that highlights interesting Mac apps that are worth taking a look at. This month's apps are designed to make working from home a little bit easier. Subscribe to the MacRumors YouTube channel for more videos. Meeter (Free) - Working from home often...

iPhone 13 Prototype Mockup Depicts Notch-Free Design and USB-C Port

Thursday June 4, 2020 10:07 am PDT by
We still have a few months to go before Apple unveils the iPhone 12, but rumors about the iPhone 13, coming in fall 2021, are already circulating. Japanese site Mac Otakara today shared a rough 3D printed mockup of a 5.5-inch iPhone said to be coming in 2021, which is from "Alibaba sources." The model may be built on leaked specifications and rumors, but where the info comes from is unclear. ...

iPad Pro With A14X Chip, 5G, and Mini-LED Display Expected in First Half of 2021

Wednesday June 3, 2020 6:22 am PDT by
Apple plans to launch new iPad Pro models with an A14X chip, 5G connectivity, and a Mini-LED display in the first or second quarter of 2021, according to the increasingly reliable Twitter account L0vetodream. The leaker claims that the new iPad Pro models will be equipped with Qualcomm's Snapdragon X55 modem, which supports both mmWave and sub-6GHz. mmWave is a set of 5G frequencies that...

Apple's First MacBook Pro With a Retina Display Will Become 'Obsolete' in 30 Days

Monday June 1, 2020 7:50 am PDT by
If you are still hanging on to a Mid 2012 model of the 15-inch MacBook Pro with a Retina display, and require a new battery or other repairs, be sure to book an appointment with a service provider as soon as possible. In an internal memo today, obtained by MacRumors, Apple has indicated that this particular MacBook Pro model will be marked as "obsolete" worldwide on June 30, 2020, just over...

$5 Billion Lawsuit Accuses Google of Tracking Chrome Users in Incognito Mode

Wednesday June 3, 2020 3:13 am PDT by
A proposed class action lawsuit in the U.S. has accused Google of violating federal wiretap laws by tracking the online activities of users when in Incognito mode. According to Reuters, the class action argues that by surreptitiously collecting information about what people view online and where they browse when they use Chrome's private browsing mode, Google has been intentionally deceiving...

Next iPad Air Could Feature a USB-C Port Instead of a Lightning Port

Tuesday June 2, 2020 8:30 pm PDT by
The fourth-generation iPad Air may be equipped with a USB-C port instead of a Lightning port, according to a new report from Japanese site Mac Otakara that says the information comes from a Chinese supplier. Apple transitioned to USB-C for its iPad Pro models in 2018, but other iPads have continued to feature a Lightning port for charging purposes. Mac Otakara says that the new iPad Air will ...

Next Apple Pencil Could Be Released in Black

Tuesday June 2, 2020 10:25 am PDT by
The next iteration of the Apple Pencil could be available in black for the first time, according to leaker Mr. White who shared the tidbit on Twitter this morning. A mockup of an Apple Pencil in black We haven't heard rumors of a next-generation Apple Pencil and it's not clear when a new model might be released. Apple is rumored to be working on mini-LED versions of the iPad Pro, and it's...

Apple's Stock Price Hits a New All-Time High [Updated]

Friday June 5, 2020 7:06 am PDT by
Roughly four months after hitting an all-time high just before financial markets and economies faltered in the face of the current public health crisis, Apple's stock price has returned to those levels and has set a new all-time high today. Apple's previous intraday high of $327.85 was set on January 29, and that high-water mark was surpassed just a few minutes ago as it hit $328.00 before...

Code in iOS 13.5.5 Suggests Apple is Working on Services Bundle

Wednesday June 3, 2020 5:04 pm PDT by
Rumors have suggested Apple is working on a services bundle that will offer multiple Apple services like Apple TV+ and Apple Music for one flat monthly rate, and according to 9to5Mac, code found in iOS 13.5.5 seemingly confirms Apple's bundle plans. Files in iOS 13.5.5 reference a "bundle offer" and a "bundle subscription," and these files weren't in earlier versions of iOS. The files are...

Deals: Get the Limited Edition Mac Bundle With 11 MacOS Apps Including Parallels Desktop for $54

Wednesday June 3, 2020 6:46 am PDT by
At StackSocial this week you can get the Limited Edition Mac Bundle featuring Parallels Desktop for a low price of $54 with the promo code RUMORS10. This new bundle features 11 total apps for macOS, including Parallels Desktop, TextExpander, PDF Expert, and more. Note: MacRumors is an affiliate partner with StackSocial. When you click a link and make a purchase, we may receive a small payment, ...