Apple Paid $500,000 for Exclusive Access to Chance the Rapper's 'Coloring Book' Mixtape

Apple Music Android iconIn a series of tweets shared this morning, artist Chance the Rapper gave some insight into how Apple Music exclusives work for artists. His mixtape, Coloring Book, was an Apple Music exclusive for two weeks after it launched in 2016.

To garner exclusive rights to Coloring Book, Chance the Rapper says Apple paid him a total of $500,000 and funded a commercial designed to promote the new album. In exchange, Apple had sole access to offer Coloring Book for a two week period, at which point it became available on other music services.

Apple has done multiple exclusive launches since the debut of Apple Music in 2015, but until now, there's been very little insight into what Apple offers artists to entice them to offer up exclusives on the music service. Prior to now, both artists and Apple have kept deal terms tightly under wraps.

Apple has inked exclusive deals with a wide range of artists, from Drake and Taylor Swift to Frank Ocean, The Weeknd, and Katy Perry.

Labels and other streaming services have expressed displeasure with Apple's push for exclusive content, and one music group, UMG, has even banned its artists from agreeing to Apple Music exclusives. Apple Music rival Spotify has also allegedly punished artists who make deals with Apple, refusing to include them on featured playlists.

Chance the Rapper says he shared the info because he wants to "remain transparent." He went on to say artists can gain a lot from streaming wars by remaining in control of their own product (Chance the Rapper is not signed to a label). "If you come across opportunities to work with good people, pick up cash and keep your integrity, I say Do It," he wrote on Twitter in reference to Apple Music.

Top Rated Comments

LordQ Avatar
75 months ago
I'd rather they invested that money on battery technology research or something more... technological.
Score: 44 Votes (Like | Disagree)
kwikdeth Avatar
75 months ago
Well at least we have an idea now of where all the money is going.
Score: 33 Votes (Like | Disagree)
Kaibelf Avatar
75 months ago
only to be available on every piracy site for free 1 minute later and missing out on all those users willing to "pay" for it on other streaming services. idiots
Not everyone steals things.
Score: 27 Votes (Like | Disagree)
RichTF Avatar
75 months ago
I'm sure the stockholders are thrilled with such a well thought out use of their money.
What a waste. They wouldn't even make a return on that investment. But oh well, i'm sure people like exclusives more than new Macs.
What's your point? By that logic Apple should give me $100,000 just because, who cares that's couch cushion change. I think that's a terrible investment decision regardless of whether they had the money to make it.
Do the maths. Apple takes $120/year in revenue per Apple Music subscription. Let's assume they have margins of 10% (it's probably more, but whatever), so that $12/year per person.

So they'd only need 50,000 extra subscribers to more than cover their investment.

A quick check on Twitter, and Chance has 3.5 million followers, so it'd only take 1.5% of those fans to sign up for it to be a rock-solid investment.

Regardless of your taste in music, those cold, hard stats don't sound like dumb business choices to me. Quite the opposite.
Score: 22 Votes (Like | Disagree)
randymac09 Avatar
75 months ago
They took a Chance and it paid off.
Score: 22 Votes (Like | Disagree)
Pentium Avatar
75 months ago
half a million?? I think I made a wrong decision when I went medicine lol :D
Score: 19 Votes (Like | Disagree)

Popular Stories

maxresdefault

Can't Get an iPhone 14 Pro? Here's Why You Should Wait for the iPhone 15 Ultra

Monday December 5, 2022 11:44 am PST by
Due to production issues at Apple supplier factories in China, the iPhone 14 Pro and iPhone 14 Pro Max are backordered and basically out of stock at every store. If you were planning to gift or receive an iPhone 14 Pro model for the holidays and didn't already get one, you're basically out of luck because they're gone until late December. Subscribe to the MacRumors YouTube channel for more ...
Apple advanced security Advanced Data Protection screen Feature

FBI Calls End-to-End Encryption 'Deeply Concerning' as Privacy Groups Hail Apple's Advanced Data Protection as a Victory for Users

Thursday December 8, 2022 2:45 am PST by
Apple yesterday announced that end-to-end encryption is coming to even more sensitive types of iCloud data, including device backups, messages, photos, and more, meeting the longstanding demand of both users and privacy groups who have rallied for the company to take the significant step forward in user privacy. iCloud end-to-end encryption, or what Apple calls "Advanced Data Protection,"...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
maxresdefault

Hands-On With Apple Music Sing in iOS 16.2

Wednesday December 7, 2022 12:24 pm PST by
With the iOS 16.2 release candidate that came out today, Apple added the new Apple Music Sing feature that was announced earlier this week. We thought we'd check out the new karaoke feature to see how it works. Subscribe to the MacRumors YouTube channel for more videos. Apple Music Sing is available on modern iPhones and iPads, as well as the newest Apple TV 4K. It's built in to the Apple...
Apple car wheel icon feature yellow

Apple to Charge Under $100,000 for Apple Car, Launch Planned for 2026

Tuesday December 6, 2022 2:31 pm PST by
Apple is aiming to launch an Apple-branded consumer-oriented vehicle by 2026, and its goal is to hit a price point under $100,000 to make the car appeal to a wider range of customers, reports Bloomberg. Apple initially planned to design a car that might look similar to Canoo's Lifestyle Vehicle, where passengers could face one another in a limousine-style car with no steering wheel or...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Expected to Launch Next Week With These 12 New Features

Thursday December 8, 2022 7:05 am PST by
iOS 16.2 is expected to be released next week following nearly two months of beta testing. With last-minute additions like Apple Music Sing and Advanced Data Protection, the software update now has over a dozen new features for the iPhone. Below, we've recapped many of the new features coming with iOS 16.2, including Apple's new whiteboard app Freeform, two new Lock Screen widgets, the...
introducing apple music sing

Apple Music Adding a Karaoke Experience With Apple Music Sing

Tuesday December 6, 2022 7:09 am PST by
Apple today announced Apple Music Sing, a new feature in Apple Music that lets users sing their favorite songs with adjustable vocals and more. Apple Music Sing will utilize Apple Music's real-time lyrics to allow users to sing to their favorite songs using adjustable vocals, background vocals, and duet view to allow more than one singer.Apple Music Sing includes: Adjustable vocals: Users...
Twitter Feature

Twitter to Charge $11 Per Month for Twitter Blue on iPhone, $7 on Website

Wednesday December 7, 2022 6:47 pm PST by
Twitter plans to charge $11 per month for a Twitter Blue subscription on the iPhone in order to account for the 30 percent cut that Apple takes from in-app purchases, reports The Information. On the web, Twitter Blue will be priced at $7 per month. Prior to when Twitter Blue was paused, Twitter was charging $7.99 for a subscription, but the pricing will change before it relaunches. According ...
Apple advanced security Advanced Data Protection screen Feature

Apple Announces End-to-End Encryption Option for iCloud Photos, Notes, Backups, and More

Wednesday December 7, 2022 10:00 am PST by
Apple today announced it is expanding end-to-end encryption to many additional iCloud data categories on an opt-in basis for enhanced security. iCloud already protects 14 data categories using end-to-end encryption by default, including the Messages app when backups are disabled, passwords stored in iCloud Keychain, Health data, Apple Maps search history, Apple Card transactions, and more,...