AT&T Announces New Unlimited Data Plan With 10GB of Tethering and $25 Off DirecTV

AT&T launched a new unlimited data plan less than two weeks ago, but with more competitive options available from Verizon, T-Mobile, and Sprint, it went back to the drawing board and came up with something better.

ATT new 2016 logo
Starting Thursday, new and existing AT&T customers can choose from two new plans: Unlimited Plus and Unlimited Choice.

Unlimited Plus starts at $90 per month for a single line and includes unlimited talk, text, and data at up to 4G LTE speeds. Video can be streamed in HD quality, but Stream Saver mode, which reduces streaming video to around 480p quality, is enabled by default and must be turned off through myAT&T.

AT&T Unlimited Plus includes up to 10GB of 4G LTE tethering per line per month, with speeds reduced to a max 128 Kbps for the rest of the bill cycle for eligible devices once the high-speed allotment is exceeded.

Two smartphone lines starts at $145 per month, while up to eight additional devices, such as tablets and hotspots, can be added for $20 per month each. The pricing includes monthly access charges, but it is not inclusive of taxes or additional fees. AutoPay and paperless billing are required.

For a limited time, AT&T Unlimited Plus customers can receive a $25 bill credit towards DirecTV, DirecTV NOW, or AT&T U-verse each month. The bill credits begin in 2-3 billing periods. The total monthly cost for AT&T Unlimited Plus with DirecTV NOW, for example, would start at $100 per month after discounts.

Meanwhile, AT&T Unlimited Choice starts at $60 per month for a single line, and includes unlimited talk, text, and data at up to 3 Mpbs speeds, but with no tethering included. Video streams at a max of 1.5 Mbps, aka about 480p. No discount is offered for bundling DirecTV, DirecTV NOW, or U-verse.

Two smartphone lines starts at $115 per month, while up to eight additional devices, such as tablets and hotspots, can be added for $20 per month each. The pricing includes monthly access charges, but it is not inclusive of taxes or additional fees. AutoPay and paperless billing are required.

For both plans, each line that exceeds 22GB of data usage may experience reduced speeds on that line for the remainder of the billing cycle, but only at times and in areas where there is network congestion, which is similar to 22GB, 23GB, and 28GB soft cap policies from Verizon, Sprint, and T-Mobile respectively.

Additionally, AT&T said both plans allow individuals and businesses to make unlimited calls from the U.S. to Canada and Mexico, and send unlimited texts to over 120 countries. AT&T customers on these plans can also use their plan to talk, text, and use data in Canada and Mexico with no roaming charges.

Video references AT&T's earlier unlimited data plan

AT&T's earlier unlimited data plan started at $100 per month and did not include any tethering, so its new plans offer better value. Meanwhile, Verizon Unlimited starts at $80 per month, Sprint Unlimited starts at $50 per month for a limited time, and T-Mobile ONE starts at $70 per month, inclusive of taxes and fees.

Top Rated Comments

Christian 5G Avatar
52 months ago
Wow, is it just me or that's not really a deal at all.
Score: 36 Votes (Like | Disagree)
btrach144 Avatar
52 months ago
As a 10 year customer of AT&T, we just switched to T-Mobile last week. We're saving so much money and the service has been the same. Peace out AT&T!

We're $40 less a month than AT&T's new plans and there were no activation fees. What a joke!
Score: 18 Votes (Like | Disagree)
Silver78 Avatar
52 months ago
Every time these american data plans are presented i laugh:) look up at the skylines if you wonder where your money is going.
Unlimited 4g everything is about 17$ here
Score: 15 Votes (Like | Disagree)
twinlight Avatar
52 months ago
Americans have a funny definition of the word Unlimited.
Score: 14 Votes (Like | Disagree)
coffeetude Avatar
52 months ago
The family plan actually seems like a lot better deal.
So now there are three unlimited plans: Unlimited Son, Unlimited Father and Unlimited Grandfather.
Score: 12 Votes (Like | Disagree)
1981d Avatar
52 months ago
I switched from ATT to VZW this weekend. I assume I'm the one that tipped the scales and caused AT&T to hit the panic button. You're welcome. ;)
Score: 12 Votes (Like | Disagree)

Top Stories

iphone 6 in hand

Apple Faces Another iPhone Lawsuit Over 'Programmed Obsolescence'

Monday March 1, 2021 6:44 am PST by
Apple faces a new class-action lawsuit that accuses it of deliberately releasing iOS updates that slowly reduce the performance of an iPhone, forcing customers to upgrade their devices. The lawsuit comes from the Portuguese Consumer Protection Agency, Deco Proteste (via Marketeer), which in a statement says that it will proceed with a case against the Cupertino tech giant because it...
PIA23764 RoverNamePlateonMars web

NASA Mars Perseverance Rover Uses Same PowerPC Chipset Found in 1998 G3 iMac

Tuesday March 2, 2021 3:21 am PST by
NASA's Perseverance rover, which recently made history landing on the surface of Mars, is powered by the same processor used in an iMac more than 23 years old. Image Credit: NASA As reported by NewScientist (via Gizmodo), the rover includes the PowerPC 750 processor, the same chip used in the G3 iMac in 1998. The main chipset is the same; however, there are differences between the...
magsafe charging brick feature

Prosser: iPhone 12 MagSafe Battery Pack to Feature Reverse Charging

Monday March 1, 2021 1:18 pm PST by
Apple is working on MagSafe-compatible battery packs that will be compatible with the iPhone 12 models, and leaker Jon Prosser today said on the Genius Bar podcast that one version of the battery pack will feature "reverse charging." According to Prosser, Apple is working on two versions of the battery packs, one that's a standard version and one that's a premium version with reverse...
iphone 12 pro display video

iPhone 13 to Include 1TB Storage Option and LiDAR Across the Board, Says Wedbush Analyst

Monday March 1, 2021 4:00 am PST by
Apple's forthcoming iPhone 13 could include a 1TB storage option for some models and LiDAR Scanners across the entire lineup, according to a report from Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analyst Daniel Ives said that initial Asian supply chain checks gave the firm "increased confidence" that Apple's 5G-driven product cycle would extend well into 2022,...
Top Stories 47 Feature copy

Top Stories: MacBook Pro, iMac, and AirPods Rumors, macOS 11.2.2, MagSafe Wallet Revisited

Saturday February 27, 2021 6:00 am PST by
March is right around the corner, and that means our first good opportunity for Apple product launches in 2021 as the company frequently has significant launches in March or April each year. We're hearing rumors about MacBook Pro, iMac, AirPods, and more, although many of these will be coming out at different times over the course of the year. This week also saw a macOS update to address a ...
microsoft edge ios android

Bill Gates Says His Preference for Android Over iPhone is Due to Pre-Installed Software

Friday February 26, 2021 3:35 am PST by
Microsoft co-founder Bill Gates this week participated in his first meeting on Clubhouse, the increasingly popular invite-only conversation app, where he fielded a range of questions as part of an ongoing book tour. Gates was interviewed by journalist Andrew Ross Sorkin, and given that the Clubhouse app is currently only available on iOS, naturally one of the questions that came up was...
iphone 12 120hz thumbnail feature

Kuo: iPhone 13 Lineup to Feature Smaller Notch and Larger Batteries, 120Hz Display for Pro Models, and More

Monday March 1, 2021 7:50 am PST by
iPhone 13 models will all feature a smaller notch, while the two Pro models will be equipped with low-power LTPO display technology for a 120Hz refresh rate, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Several other sources have previously claimed that some iPhone 13 models will support a 120Hz refresh...
maxresdefault

HomeKit Essentials Worth Checking Out

Saturday February 27, 2021 7:05 am PST by
HomeKit was slow to take off after its 2014 launch, but now that it's been around for seven years, there are hundreds of HomeKit products available, ranging from doorbells and speakers to TVs, lights, and cameras. In our latest YouTube video, we rounded up some of our favorite HomeKit products that we find most useful. Subscribe to the MacRumors YouTube channel for more videos. HomePod...
First Look Big Sur Feature2

Apple Releases macOS Big Sur 11.2.2 to Prevent MacBooks From Being Damaged by Third-Party Non-Compliant Docks

Thursday February 25, 2021 10:07 am PST by
Apple today released macOS Big Sur 11.2.2, the fourth update to the macOS Big Sur operating system that launched in November. macOS Big Sur 11.2.2 comes two weeks after the release of macOS Big Sur 11.2.1, a bug fix update. The new ‌‌‌‌macOS Big Sur‌‌‌ 11.2.2‌ update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences....
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...