AT&T Announces New Unlimited Data Plan With 10GB of Tethering and $25 Off DirecTV

AT&T launched a new unlimited data plan less than two weeks ago, but with more competitive options available from Verizon, T-Mobile, and Sprint, it went back to the drawing board and came up with something better.

ATT new 2016 logo
Starting Thursday, new and existing AT&T customers can choose from two new plans: Unlimited Plus and Unlimited Choice.

Unlimited Plus starts at $90 per month for a single line and includes unlimited talk, text, and data at up to 4G LTE speeds. Video can be streamed in HD quality, but Stream Saver mode, which reduces streaming video to around 480p quality, is enabled by default and must be turned off through myAT&T.

AT&T Unlimited Plus includes up to 10GB of 4G LTE tethering per line per month, with speeds reduced to a max 128 Kbps for the rest of the bill cycle for eligible devices once the high-speed allotment is exceeded.

Two smartphone lines starts at $145 per month, while up to eight additional devices, such as tablets and hotspots, can be added for $20 per month each. The pricing includes monthly access charges, but it is not inclusive of taxes or additional fees. AutoPay and paperless billing are required.

For a limited time, AT&T Unlimited Plus customers can receive a $25 bill credit towards DirecTV, DirecTV NOW, or AT&T U-verse each month. The bill credits begin in 2-3 billing periods. The total monthly cost for AT&T Unlimited Plus with DirecTV NOW, for example, would start at $100 per month after discounts.

Meanwhile, AT&T Unlimited Choice starts at $60 per month for a single line, and includes unlimited talk, text, and data at up to 3 Mpbs speeds, but with no tethering included. Video streams at a max of 1.5 Mbps, aka about 480p. No discount is offered for bundling DirecTV, DirecTV NOW, or U-verse.

Two smartphone lines starts at $115 per month, while up to eight additional devices, such as tablets and hotspots, can be added for $20 per month each. The pricing includes monthly access charges, but it is not inclusive of taxes or additional fees. AutoPay and paperless billing are required.

For both plans, each line that exceeds 22GB of data usage may experience reduced speeds on that line for the remainder of the billing cycle, but only at times and in areas where there is network congestion, which is similar to 22GB, 23GB, and 28GB soft cap policies from Verizon, Sprint, and T-Mobile respectively.

Additionally, AT&T said both plans allow individuals and businesses to make unlimited calls from the U.S. to Canada and Mexico, and send unlimited texts to over 120 countries. AT&T customers on these plans can also use their plan to talk, text, and use data in Canada and Mexico with no roaming charges.

Video references AT&T's earlier unlimited data plan

AT&T's earlier unlimited data plan started at $100 per month and did not include any tethering, so its new plans offer better value. Meanwhile, Verizon Unlimited starts at $80 per month, Sprint Unlimited starts at $50 per month for a limited time, and T-Mobile ONE starts at $70 per month, inclusive of taxes and fees.

Popular Stories

2007 iPhone

Apple Discontinuing This 18-Year-Old iPhone Feature

Saturday February 8, 2025 3:51 pm PST by
The end of an 18-year era is on the horizon for the iPhone. Apple reportedly plans to announce a new iPhone SE as soon as next week, and the device is expected to feature a full-screen design with Face ID, instead of a Touch ID home button. That means Apple will no longer sell any new iPhone models with a home button, for the first time since the original iPhone launched. The home button...
oppo find n5 fingers

World's Thinnest Foldable Phone Launches Next Week

Monday February 10, 2025 3:05 am PST by
Oppo has confirmed a February 20 global launch for its Find N5, which the company claims is the world's thinnest device in the foldable phone category. The phone is expected to be re-branded as the OnePlus Open 2 in the US. The Chinese vendor has been teasing the device in the last few weeks, touting its waterproofing and nearly invisible display crease, and highlighting its thinness by compa...
m2 macbook air blue

M4 MacBook Air Release Continues to Appear Imminent

Monday February 10, 2025 10:56 am PST by
There continue to be signs of a new MacBook Air with an M4 chip, indicating that we could see the machine launch in the not too distant future. A private account on X today shared the identifiers that the MacBook Air will use, and those identifiers correspond to the M4 chip. According to the source, both the 13-inch MacBook Air and the 15-inch MacBook Air will be equipped with Apple's...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.3.1

Monday February 10, 2025 10:04 am PST by
Apple today released watchOS 11.3.1, a minor update to the operating system that runs on the Apple Watch. watchOS 11.3.1 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.3.1 can be downloaded by opening up the Apple Watch app and going to General > Software Update. To install the new software, the Apple Watch needs to...
sequoia

Apple Releases macOS Sequoia 15.3.1

Monday February 10, 2025 10:11 am PST by
Apple today released macOS Sequoia 15.3.1, a minor update to the macOS Sequoia operating system that came out last September. macOS 15.3.1 comes a few weeks after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌‌macOS Sequoia‌‌‌ update through the Software Update section of System Settings. Apple has also released macOS 13.7.4 and macOS 14.7.4 for those who are...
iPhone SE 4 Thumb 1

'New' iPhone SE Product Listing Appears on French Website

Wednesday February 12, 2025 6:49 am PST by
As the wait continues for Apple's long-rumored, fourth-generation iPhone SE, French electronics retailer Boulanger has prematurely published a product listing for a "new" model of the iPhone SE. The placeholder page says the device is "coming soon," but it offers no further information, and the price shown is obviously not real. The listing was spotted by a reader of the French technology...
Powerbeats Pro 2 Orange

Powerbeats Pro 2 Given to Customer Early, Expected to Debut Tomorrow

Monday February 10, 2025 7:42 am PST by
Apple's long-awaited Powerbeats Pro 2 are finally expected to be announced this Tuesday. Ahead of time, one lucky Walmart customer was able to get their hands on the earbuds early, according to a since-deleted Reddit post over the weekend. A leaked image of the Powerbeats Pro 2 in Electric Orange "My local Walmart had them in the cage," the Reddit user explained. "I asked if I can buy them...
iOS 18

Apple Releases iOS 18.3.1 With Bug Fixes

Monday February 10, 2025 10:09 am PST by
Apple today released iOS 18.3.1 and iPadOS 18.3.1, minor updates for the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.3.1 comes two weeks after Apple released iOS 18.3. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iPadOS 17.7.5 for those still running...
apple silicon mac lineup 2024 feature purple

Apple Increases Mac Trade-In Values for a Limited Time

Sunday February 9, 2025 3:53 pm PST by
Apple today increased its estimated trade-in values for select Mac models in the United States, with the full changes outlined below. Apple says the extra trade-in credit for select Macs is available with the purchase of an eligible new Apple device through April 2. The trade-in values increased by between $10 and $50. Model New Value Old Value MacBook Pro Up to $925 ...

Top Rated Comments

Christian 5G Avatar
104 months ago
Wow, is it just me or that's not really a deal at all.
Score: 36 Votes (Like | Disagree)
btrach144 Avatar
104 months ago
As a 10 year customer of AT&T, we just switched to T-Mobile last week. We're saving so much money and the service has been the same. Peace out AT&T!

We're $40 less a month than AT&T's new plans and there were no activation fees. What a joke!
Score: 18 Votes (Like | Disagree)
Silver78 Avatar
104 months ago
Every time these american data plans are presented i laugh:) look up at the skylines if you wonder where your money is going.
Unlimited 4g everything is about 17$ here
Score: 15 Votes (Like | Disagree)
twinlight Avatar
104 months ago
Americans have a funny definition of the word Unlimited.
Score: 14 Votes (Like | Disagree)
coffeetude Avatar
104 months ago
The family plan actually seems like a lot better deal.
So now there are three unlimited plans: Unlimited Son, Unlimited Father and Unlimited Grandfather.
Score: 12 Votes (Like | Disagree)
1981d Avatar
104 months ago
I switched from ATT to VZW this weekend. I assume I'm the one that tipped the scales and caused AT&T to hit the panic button. You're welcome. ;)
Score: 12 Votes (Like | Disagree)