As part of its ongoing "Shot on iPhone" advertising campaign highlighting the iPhone's camera, Apple today uploaded four videos that belong to its new "One Night" series.
Each of the 15 second ads features a compilation of photos and videos captured on a single night in New York, Johannesburg, Shanghai, and Tokyo and set to music.
Designed to showcase the low-light capabilities of the iPhone 7 and the iPhone 7 Plus, all of the photos and videos in the One Night campaign were taken on November 5, 2016 in different places around the world.
Last week, Apple uploaded a one minute compilation video featuring much of the same footage, but today's videos show more of the individual photos and videos taken in each different location.
Though only four locations are shown in the videos uploaded today, the One Night ad campaign features images and videos taken by 16 photographers across 15 cities on six continents. Apple is also using the photographs as part of a "One Night" print and billboard campaign that's being showcased in 25 countries around the world.
Update: Apple has also uploaded two new videos that are part of a separate ad campaign showcasing Portrait Mode in the iPhone 7 Plus. Each video offers a short tutorial on the benefits of Portrait Mode, showing how it's able to blur the background to put the focus on the person in the photograph.
Top Rated Comments
Apple how about a follow-up ad to this series called "edited on Mac Pro using this suite oof apps. This is what apple uses in house to bring you such great ads"!
"Phones will never approach DLSR for that simple reason."
And nobody claims they will.
Ultimately, the strength of a photo and its ability to create an emotional connection to a viewer has very little to do with the camera used. Rather, it's about the photographer and his/her life experiences, eye, imagination, ability to compose, understanding light, understanding context and choosing what's is/isn't in the frame, and much much more.
Many photographers choose to use a phone cam as their "always with them camera." I do and have been shooting with one for years.