Apple Shares Four New 'One Night on iPhone 7' Ads Shot in New York, Johannesburg, Shanghai and Tokyo

As part of its ongoing "Shot on iPhone" advertising campaign highlighting the iPhone's camera, Apple today uploaded four videos that belong to its new "One Night" series.

Each of the 15 second ads features a compilation of photos and videos captured on a single night in New York, Johannesburg, Shanghai, and Tokyo and set to music.

Designed to showcase the low-light capabilities of the iPhone 7 and the iPhone 7 Plus, all of the photos and videos in the One Night campaign were taken on November 5, 2016 in different places around the world.

Last week, Apple uploaded a one minute compilation video featuring much of the same footage, but today's videos show more of the individual photos and videos taken in each different location.

Though only four locations are shown in the videos uploaded today, the One Night ad campaign features images and videos taken by 16 photographers across 15 cities on six continents. Apple is also using the photographs as part of a "One Night" print and billboard campaign that's being showcased in 25 countries around the world.

Update: Apple has also uploaded two new videos that are part of a separate ad campaign showcasing Portrait Mode in the iPhone 7 Plus. Each video offers a short tutorial on the benefits of Portrait Mode, showing how it's able to blur the background to put the focus on the person in the photograph.

Top Rated Comments

vaughnapple Avatar
55 months ago
I bet they won't have the guts to do a "One Night In Paris" LMAO
Score: 14 Votes (Like | Disagree)
Wayfarer Avatar
55 months ago
I'm tired of seeing videos of people having more fun than me.
Score: 10 Votes (Like | Disagree)
iMi Avatar
55 months ago
Nice ads, but reality is that iPhone camera isn't the best smartphone camera on the market. Not by a long shot. This is what brainwashing looks like.
Score: 8 Votes (Like | Disagree)
zombierunner Avatar
55 months ago
I don't like Apple ads.
Score: 7 Votes (Like | Disagree)
DeepIn2U Avatar
55 months ago
"iphone 7 is the best guys! Android is bad"
"that's what luxury gets you "
"the best"
"blah blah blah i love my iphone 7"
Nah none of those. Try this one on for size.

Apple how about a follow-up ad to this series called "edited on Mac Pro using this suite oof apps. This is what apple uses in house to bring you such great ads"!
Score: 7 Votes (Like | Disagree)
citysnaps Avatar
55 months ago
There is this thing called focal length.... Phones will never approach DLSR for that simple reason.

Cameras on phones are nice , yet not the "end all be all" as they are the modern polaroids. People still today will break out the DLSR if they want to create memories not a phone camera. People put too much faith in phones being able to replace all...despite apl ads trying to make you feel better about spending $749
Yes, there is a "thing" called focal length. And for many, the roughly 30mm focal length (wrt to full-frame) is ideal for what people with phones want to make photos of. That is, their travels, friends, relatives, etc.

"Phones will never approach DLSR for that simple reason."
And nobody claims they will.

Ultimately, the strength of a photo and its ability to create an emotional connection to a viewer has very little to do with the camera used. Rather, it's about the photographer and his/her life experiences, eye, imagination, ability to compose, understanding light, understanding context and choosing what's is/isn't in the frame, and much much more.

Many photographers choose to use a phone cam as their "always with them camera." I do and have been shooting with one for years.




Attachment Image
Score: 7 Votes (Like | Disagree)

Top Stories

apple watch ecg

Apple Watch Likely to Gain Blood Pressure, Blood Glucose, and Blood Alcohol Monitoring

Monday May 3, 2021 4:03 am PDT by
The Apple Watch may gain the ability to measure blood pressure, blood glucose, and blood alcohol levels, according to newly-revealed information about one of Apple's chosen business partners. Apple has been revealed to be the largest customer of the British electronics start-up Rockley Photonics, The Telegraph reports. Rockley Photonics has developed non-invasive optical sensors for...
tile sticker e1570533758981

Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'

Tuesday May 4, 2021 9:51 am PDT by
Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple's business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile's complaints about Apple and why he feels that Tile is...
facebook instargram updated att prompt 1

Facebook and Instagram Ask Users to Enable App Tracking in Order to Keep Services 'Free of Charge'

Sunday May 2, 2021 1:22 pm PDT by
As a way to convince users to enable tracking across other apps and websites, Facebook is deploying the tactic of telling users that they must enable tracking as part of the App Tracking Transparency framework in iOS 14.5 if they want to help keep Facebook and Instagram "free of charge." App Tracking Transparency or ATT is the newest privacy feature to come to iPhone and iPad devices as part ...
fortnite apple logo 2

Epic CEO Tim Sweeney Admits App Store's 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple

Tuesday May 4, 2021 1:54 pm PDT by
Apple's legal battle with Epic Games is continuing on, and during the second day of the trial, Epic Games' CEO Tim Sweeney continued his testimony against Apple. Sweeney was grilled by Apple's lawyers, and made several points seemingly favorable to Apple. In addition to mentioning how he prefers Apple's iPhone and values Apple's privacy policies that he's aiming to dismantle, Sweeney...
Flat 2021 MacBook Pro Mockup Feature 1

Mini-LED Display Production Improving for Redesigned MacBook Pro Models Later This Year

Monday May 3, 2021 8:33 am PDT by
Apple supplier TSMT, a key vendor involved in the production of mini-LED displays in the newly announced 12.9-inch iPad Pro, has been able to address technical challenges for the production of mini-LED displays to be used in the upcoming 14 and 16-inch redesigned MacBook Pro models. As reported by DigiTimes, TSMT had initially been facing production constraints with the circuit board and...
signal instagram ads3

Signal Shares the Instagram Ads Facebook Doesn't Want You to See

Wednesday May 5, 2021 1:29 am PDT by
Encrypted messaging app Signal has had a series of Instagram ads blocked from the social media platform, after it attempted to show users how much data the Facebook-owned company collects about them and how it's used to push targeted ads. In a blog post, Signal described how it generated the ads to show users why they were seeing them, simply by declaring upfront the information that the...
Foldable iPhone 2023 Feature Yellow

Kuo: Apple to Launch 8-Inch Foldable iPhone in 2023

Sunday May 2, 2021 8:43 pm PDT by
Apple is working to launch a foldable iPhone with an 8-inch QHD+ flexible OLED display in 2023, Apple analyst Ming-Chi Kuo said today in a note to investors that was seen by MacRumors. Based on our latest industry survey, we forecast that Apple will likely launch a foldable iPhone with an 8-inch QHD+ flexible OLED display in 2023, with SDC as the exclusive display supplier and Samsung Foundry...
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.5.1 With Fixes for App Tracking Transparency Bug, WebKit Security Issues

Monday May 3, 2021 10:04 am PDT by
Apple today released iOS and iPadOS 14.5.1, minor security updates that come just a week after the release of the iOS 14.5 update. There is also a companion watchOS 7.4.1 update for Apple Watch and an iOS 12.5.3 update for older iPhone and iPad devices that don't support Apple's latest operating system versions. According to Apple's release notes, the update fixes a bug with App Tracking...
airtags teardown tile mat galaxy smarttag

iFixit Shares AirTag Teardown Revealing 'Impressively Compact' Design Compared to Tile Mate and Galaxy SmartTag

Sunday May 2, 2021 4:54 am PDT by
iFixit has shared the first of its two-part series in tearing down Apple's AirTag item tracker, revealing that Apple had to make impressive design decisions to achieve its small design, including rethinking the speaker layout. For comparison, iFixit compared Apple's AirTag to the Tile Mate and the Samsung Galaxy SmartTag. Compared to the competition, AirTag is the smallest in size, with the...
maxresdefault

Hands-On With Brydge's 12.9-Inch iPad Pro Keyboard With Trackpad

Tuesday May 4, 2021 11:48 am PDT by
Brydge has been making keyboards for Apple's iPads for years now, and the newest model, the Brydge 12.9 MAX+, is compatible with the third, fourth, and fifth-generation iPad Pro models, so it works even with the new mini-LED iPad Pro. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we checked out the new Brydge 12.9 MAX+ to see if it's a viable...