United Airlines Partners With Apple and IBM to 'Redefine the Way Work Gets Done' Using 50K iOS Devices - MacRumors
Skip to Content

United Airlines Partners With Apple and IBM to 'Redefine the Way Work Gets Done' Using 50K iOS Devices

by

A new collaboration between Apple, IBM, and United Airlines was announced today, with the companies joining together to bring "a robust suite of enterprise iOS apps" to United's flight attendants and gate agents as a means to make the customer's flying experience smoother. In total, Apple and United Airlines have issued over 50,000 iPhones, iPads, and Apple Watches to front-line employees of United, and the airline intends to use resources from Apple and IBM to deliver app-based tools and services at a faster and more consistent pace.

United is seeking the opinion of its employees to figure out which features it should focus on in the apps being built for workers. According to a top executive in charge of United's technology division speaking with Business Insider, flight attendants and gate agents met with Apple and IBM in Cupertino last week, helping to start work on an app that will allow flight attendants "to communicate maintenance items discovered on the plane back to the maintenance teams."

united airlines apps

“United Airlines is committed to delivering positive traveler experiences that begin with front line engagements during all points of the passenger journey – from check-in to departure to destination,” said Dee Waddell, Global Managing Director, Travel & Transportation Industries, IBM. “This enhanced strategy with mobile solutions from IBM and Apple allows United Airlines employees to tap into the right information at the right time to instantaneously address the needs that matter most to passengers.”

The new deal with United Airlines is the latest evolution in the partnership between Apple and IBM, which began in 2014 with the purpose of creating transformative mobile apps for the enterprise sector. In regards to its reason for joining Apple and IBM, United's CIO Linda Jojo said, "we wanted to have the best devices in the hands of our employees."

Apple and IBM's partnership has included travel-related apps in the past, including one that let flight attendants sell seat upgrades, food, beverages, and merchandise to passengers with the ease of Apple Pay. The app, called Ancillary Sale, also remembered individual passenger preferences, so flight attendants could recommend items on current flights based on the purchases a user made on previous flights.

One of United's new apps is said to provide flight attendants with information on which passengers have connecting flights so they can better help customers find their gates upon arrival. Another will allow customer service agents more mobility to move about the concourse to help customers, instead of being tied to a single location.

Top Rated Comments

Glassed Silver Avatar
122 months ago
I wish they had iPads in back of of the head rests.
Yeah... no...

If you thought the obnoxious guy who insists on resting their feet pressed against your seat from behind is annoying any time there is acceleration or braking or his body movement involved, this would drive me crazy even more.

Consider this: constant tapping. You hear it, you feel it... And the weird sense that someone's finger is always 2 or 3 inches away, knocking, tapping...

EEK! :confused:

Glassed Silver:mac
Score: 3 Votes (Like | Disagree)
avanpelt Avatar
122 months ago
I used to fly over 100k miles per year all in North America -- mostly with UAL. Now I work from home thanks to technology that didn't exist more than a decade ago when I was flying all over the place (i.e. gigabit fiber). A company couldn't pay me enough to entice me to become an air/road warrior again. I enjoyed it while I did it, though.
[doublepost=1486052179][/doublepost]
I wish they had iPads in back of of the head rests.
I read an article recently saying that one airline (I believe it was Delta) is actually removing the seatback screens from some of their planes because they're finding that many customers spend the entire flight engrossed in the screen they brought on the plane. Makes sense, I think. It's a win for the airlines because they lower the weight of the aircraft by removing the AV equipment, which, in turn, increases the plane's fuel economy.
Score: 3 Votes (Like | Disagree)
122 months ago
I wish they had iPads in back of of the head rests.
Score: 3 Votes (Like | Disagree)
Apple 26.2 Avatar
122 months ago
So what happens when an iOS update bricks 50k devices?
I'm certain United wouldn't update all of them at once...
[doublepost=1486249987][/doublepost]
When will they release the app to make United not suck?
Ditto for all airlines and air travel.
Score: 1 Votes (Like | Disagree)
MacsRgr8 Avatar
122 months ago
This is what Tim is good at:
Major deals with other huge companies, and even countries.
IBM, Microsoft, Cisco, United...
Score: 1 Votes (Like | Disagree)
122 months ago
None of this will improve what is fundamentally wrong with air travel.
[doublepost=1486051061][/doublepost]
So what happens when an iOS update bricks 50k devices?
IT departments decide when employees can update their software. IT will test the update first to ensure no such issue exists.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Event Logo

Apple to Release These 15 New Products Later This Year

Friday June 12, 2026 7:45 am PDT by
Apple's annual WWDC developers conference is drawing to a close, but there is still a lot to look forward to in the second half of the year. Apple is expected to release at least 15 more products later this year. Now that the more intelligent and personal version of Siri has finally arrived in beta, a full two years after Apple first previewed it at WWDC 2024, we should begin to see some new ...
iCloud iPhone 17 Pro

iPhone Users Who Pay for iCloud Storage Get Two New Perks on iOS 27

Tuesday June 9, 2026 11:29 am PDT by
If you pay for extra iCloud storage on your iPhone, beyond the 5GB included for free, you might receive two more perks on iOS 27 at no additional cost. First, Apple said there will be daily usage limits for some of the new and enhanced Apple Intelligence features on iOS 27, including image generation. However, the company noted that "increased access" is available with "most" iCloud+ storage ...
Apple Logo Top Half

Have One of These 16 Apple Devices? Software Support Ends This Fall

Saturday June 13, 2026 8:00 am PDT by
Apple will end software support for 16 devices this fall across four product lines, with the Apple Watch seeing the most sweeping cull in the product's history. The full extent of this year's software drops became clear with the announcements of macOS 27 Golden Gate, iPadOS 27, tvOS 27, and watchOS 27 at WWDC this week. The one bright spot is that iOS 27 features identical device support to...