A new collaboration between Apple, IBM, and United Airlines was announced today, with the companies joining together to bring "a robust suite of enterprise iOS apps" to United's flight attendants and gate agents as a means to make the customer's flying experience smoother. In total, Apple and United Airlines have issued over 50,000 iPhones, iPads, and Apple Watches to front-line employees of United, and the airline intends to use resources from Apple and IBM to deliver app-based tools and services at a faster and more consistent pace.

United is seeking the opinion of its employees to figure out which features it should focus on in the apps being built for workers. According to a top executive in charge of United's technology division speaking with Business Insider, flight attendants and gate agents met with Apple and IBM in Cupertino last week, helping to start work on an app that will allow flight attendants "to communicate maintenance items discovered on the plane back to the maintenance teams."

united airlines apps

“United Airlines is committed to delivering positive traveler experiences that begin with front line engagements during all points of the passenger journey – from check-in to departure to destination,” said Dee Waddell, Global Managing Director, Travel & Transportation Industries, IBM. “This enhanced strategy with mobile solutions from IBM and Apple allows United Airlines employees to tap into the right information at the right time to instantaneously address the needs that matter most to passengers.”

The new deal with United Airlines is the latest evolution in the partnership between Apple and IBM, which began in 2014 with the purpose of creating transformative mobile apps for the enterprise sector. In regards to its reason for joining Apple and IBM, United's CIO Linda Jojo said, "we wanted to have the best devices in the hands of our employees."

Apple and IBM's partnership has included travel-related apps in the past, including one that let flight attendants sell seat upgrades, food, beverages, and merchandise to passengers with the ease of Apple Pay. The app, called Ancillary Sale, also remembered individual passenger preferences, so flight attendants could recommend items on current flights based on the purchases a user made on previous flights.

One of United's new apps is said to provide flight attendants with information on which passengers have connecting flights so they can better help customers find their gates upon arrival. Another will allow customer service agents more mobility to move about the concourse to help customers, instead of being tied to a single location.

Top Rated Comments

Glassed Silver Avatar
87 months ago
I wish they had iPads in back of of the head rests.
Yeah... no...

If you thought the obnoxious guy who insists on resting their feet pressed against your seat from behind is annoying any time there is acceleration or braking or his body movement involved, this would drive me crazy even more.

Consider this: constant tapping. You hear it, you feel it... And the weird sense that someone's finger is always 2 or 3 inches away, knocking, tapping...

EEK! :confused:

Glassed Silver:mac
Score: 3 Votes (Like | Disagree)
bteters Avatar
87 months ago
I wish they had iPads in back of of the head rests.
Score: 3 Votes (Like | Disagree)
avanpelt Avatar
87 months ago
I used to fly over 100k miles per year all in North America -- mostly with UAL. Now I work from home thanks to technology that didn't exist more than a decade ago when I was flying all over the place (i.e. gigabit fiber). A company couldn't pay me enough to entice me to become an air/road warrior again. I enjoyed it while I did it, though.
[doublepost=1486052179][/doublepost]
I wish they had iPads in back of of the head rests.
I read an article recently saying that one airline (I believe it was Delta) is actually removing the seatback screens from some of their planes because they're finding that many customers spend the entire flight engrossed in the screen they brought on the plane. Makes sense, I think. It's a win for the airlines because they lower the weight of the aircraft by removing the AV equipment, which, in turn, increases the plane's fuel economy.
Score: 3 Votes (Like | Disagree)
MacsRgr8 Avatar
87 months ago
This is what Tim is good at:
Major deals with other huge companies, and even countries.
IBM, Microsoft, Cisco, United...
Score: 1 Votes (Like | Disagree)
Ma2k5 Avatar
87 months ago
A few years ago I'd be optimistic, but now, I feel sorry for United Airlines.
Score: 1 Votes (Like | Disagree)
Apple 26.2 Avatar
87 months ago
So what happens when an iOS update bricks 50k devices?
I'm certain United wouldn't update all of them at once...
[doublepost=1486249987][/doublepost]
When will they release the app to make United not suck?
Ditto for all airlines and air travel.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 17 and iPhones Feature

iOS 17: 10 New Features That Just Launched

Sunday September 17, 2023 12:35 pm PDT by
In June, Apple announced iOS 17 with a wide range of new features and changes for the iPhone. Following over three months of beta testing, the free software update will be released this Monday, September 18 for the iPhone XS and newer. Below, we have recapped 10 key features coming to the iPhone with iOS 17, with additional features coming later this year. The update should be released to...
iPhone 15 Pro Lineup Feature

iPhone 15 Models Feature New Setting to Strictly Prevent Charging Beyond 80%

Tuesday September 19, 2023 2:04 pm PDT by
All of the iPhone 15 and iPhone 15 Pro models feature a new battery health setting that prevents the devices from charging beyond 80% at all times when enabled, as confirmed by The Verge's Allison Johnson during a Q&A session today. The new setting is separate from the pre-existing Optimized Battery Charging feature on iPhones, which intelligently delays charging past 80% until a more...
maxresdefault

Apple Releases iOS 17 With StandBy, Live Voicemail, Improved Autocorrect, FaceTime Video Messages and Tons More

Monday September 18, 2023 10:05 am PDT by
Apple today released iOS 17 and iPadOS 17, the latest operating system updates that are designed for the iPhone and iPad. As with all of Apple's software updates, iOS 17 and iPadOS 17 are available for free. iOS 17 is compatible with the iPhone XR/iPhone XS and later, while iPadOS 17 runs on the iPad mini 5 and later, the iPad 6 and later, iPad Air 3 and later, the second-generation 12.9-inch...
flighty standby

Best Apps With New iOS 17 and watchOS 10 Features

Monday September 18, 2023 3:02 pm PDT by
With the release of a new operating system, there are multiple features and design elements for developers to adopt. Now that iOS 17 is out, many major apps are getting interesting updates today, which we've rounded up below. watchOS 10 also has a new design language, so there are a range of Apple Watch updates to check out too. Flighty (Free, Premium Subscription) Popular flight tracking...