Viewers with screens equipped to take advantage of the resolution shouldn't have to wait long to tune in to regularly streamed 4K broadcasts. YouTube said the first event to be live streamed in 4K will be the Game Awards, which takes place today at 9pm EST (6pm PST).
For creators this means the ability to take advantage of an incredibly clear picture for recorded and now streaming video. It’s the kind of thing that can help to push their hardware (and their talent) to create the most beautiful or just plain crazy-looking images and videos possible. And with 360 4K live streams, the sky is (literally) the limit. Get ready for 360 concert and event streams that look sharper, cleaner, and brighter than ever before.4K video uploading has been supported on YouTube since 2010, but the high resolution content has only gained steam more recently as the technology gradually approaches the mainstream. Today's upgrade to the Google-owned service also potentially opens the door to 4K live streamed events like sports and concerts being included in YouTube's forthcoming "Unplugged" web-based TV streaming service, which is close to being finalized.
Unplugged is said to include a "skinny bundle" of channels from the four major U.S. networks, along with a few popular cable channels priced at around $35 per month. YouTube has been in talks with major media companies like 21st Century Fox and Disney, and signed up CBS to be included in the subscription package in October.
Last month also saw Google debut the Chromecast Ultra, a 4K version of its popular streaming device. Set to be released this December, the Ultra can stream 4K content from YouTube, Netflix, and Vudu, and 4K movies from Google Play Movies.
The latest announcement offers another sign that Google is pulling ahead of Apple in the race to offer a high-resolution streaming television service. Apple's plans to offer a TV package subscription service of any sort have stalled in recent years because of its "hard-nosed" negotiation tactics with content providers and an inability to allay fears about the interruption of traditional revenue streams.
As for 4K, the latest Apple TV does not support the UltraHD resolution and iTunes has yet to offer the content.