Apple Plans to Use Data-Collecting Drones in Order to 'Catch Up' With Google Maps

Apple_maps_ios-9Apple is putting together a team of robotics and data-collection experts who will use drones, and "new indoor navigation features," to bolster and further improve the quality of Apple Maps. The move is said to be positioned as a method to catch up with Google, the longtime leader in the mapping field (via Bloomberg).

The drones will be able to capture and update Apple Maps at a far quicker rate than Apple's collection of GPS data-collecting minivans, which began appearing in the United States in early 2015.

In addition, a new feature is said to be coming to Maps that will let users view the insides of buildings, thanks to its Indoor.io and WifiSLAM acquisitions, and overall improvements will be made to navigation within the app.

Apple wants to fly drones around to do things like examine street signs, track changes to roads and monitor if areas are under construction, the person said. The data collected would be sent to Apple teams that rapidly update the Maps app to provide fresh information to users, the person added.

According to documents gathered by Bloomberg News, Apple already filed for an exemption from the Federal Aviation Administration to be able to fly drones for commercial purposes, and was granted approval to "operate an unmanned aircraft system to conduct data collection, photography, and videography." According to current rules, Apple's drone fleet would be restricted from flying over people and buildings, would be designated to operate only in daytime, and could only be flown by licensed pilots.

One of the pilots is said to have already been hired from Amazon's fledgling Prime Air program, and they will join the Apple Maps drone team at its base in Seattle, Washington. The indoor mapping initiative is said to be moving forward at the same pace as the drone fleet, with Apple's hope being to help customers navigate airports "and other high-traffic buildings like museums" using their iPhones. This feature, along with a Maps update that will provide users "better guidance for changing lanes while driving," is believed to launch next year.

Top Rated Comments

freediverx Avatar
72 months ago
Apple doesn't need drones. What they need is to pay for up-to-date satellite imagery like Google does. This would be a pretty bad situation if Apple were a tiny start-up with limited capital. But it's sad and embarrassing that the world's largest company by market cap is too stingy to pay for current satellite images.

In downtown Miami, for example, Apple Maps still shows numerous city blocks as parking lots where we now have high rise condos, hotels, and retail developments (one of which will soon host Apple's largest store in Florida.) Some of these satellite images are over five years old.

Example:

Here are Google's and Apple's map views of the Met3 building completed two years ago:




Score: 48 Votes (Like | Disagree)
DaPizzaMan Avatar
72 months ago
Anything and everything they do to improve Apple Maps is welcome, whether they are behind or not.
Score: 31 Votes (Like | Disagree)
Cineplex Avatar
72 months ago
I'm sorry but if you need your iPhone to navigate the interior of an airport...you are just useless and sad. There are things called signs that have worked for hundreds of years. If people looked away from their phones for five minutes they might learn how to move from room to room.

And don't bother telling me Airports are hard to navigate...I've been to many Airports all over the world and in the US. I've never had a problem finding my way. They are not hay mazes.
Score: 26 Votes (Like | Disagree)
al256 Avatar
72 months ago
I'm honestly not sure anymore how many Apple products I'll be using in the next two to three years. Better map data isn't going to change that either.
Score: 25 Votes (Like | Disagree)
NoNothing Avatar
72 months ago
Apple's map UI with Google's data would be a nice merge. Google's map UI has become a complete FUBAR on both their web and native apps.
Score: 21 Votes (Like | Disagree)
Amacfa Avatar
72 months ago
Bezel-less Iphone. Awesome maps. Dark mode.


2017 is going to be an awesome year
Score: 19 Votes (Like | Disagree)

Popular Stories

iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
apple wwdc 2022

Apple Shares WWDC 2022 Schedule, Keynote to Take Place June 6 at 10:00 a.m PT

Tuesday May 24, 2022 9:06 am PDT by
Apple today confirmed that the keynote event for the Worldwide Developers Conference will begin at 10:00 a.m. Pacific Time on June 6, the first day of WWDC. The keynote will be an online-only event, though a select number of developers have been invited to the Apple Park campus for a viewing event. In addition to confirming the keynote date and time, Apple has shared the full WWDC 2022...
2022 Apple Watch Pride Edition Bands

Apple Announces 2022 Pride Edition Watch Bands and Watch Face

Tuesday May 24, 2022 6:24 am PDT by
Apple today announced new Pride bands for the Apple Watch, with new Pride Edition Sport Loop and Pride Edition Nike Sport Loop options available. The new Pride Edition bands are available to order today for $49 on Apple.com and in the Apple Store app, and will be available at Apple Store locations starting May 26. The Pride Edition Nike Sport Loop is also coming soon to Nike.com. This...