Apple Acquires Indoor Mobile Location Positioning Firm WifiSLAM for $20 Million

wifislam_logoThe Wall Street Journal reports that Apple has acquired indoor location company WifiSLAM, paying around $20 million for the firm. Apple has confirmed the purchase, but declined to offer any details on its plans for the acquisition.

The two-year-old startup has developed ways for mobile apps to detect a phone user’s location in a building using Wi-Fi signals. It has been offering the technology to application developers for indoor mapping and new types of retail and social networking apps. The company has a handful of employees, and its co-founders include former Google software engineering intern Joseph Huang.

Apple has been beefing up its location expertise over the past several years through acquisitions, including small firms such as Placebase, Poly9, and C3 Technologies. With its purchase of WifiSLAM, Apple seems to be adding a new focus on indoor location tracking.

The cornerstone of Apple's mapping effort so far has been its Maps app in iOS 6, which replaced Google as the default mapping application on iOS devices. Apple's Maps app has, however, suffered from significant criticism and the company has been working hard to improve its mapping products.

Top Rated Comments

jrath1 Avatar
120 months ago
Yes! I can finally find my way out of KFC.
Score: 29 Votes (Like | Disagree)
newagemac Avatar
120 months ago
It's about time Apple start using it's cash for something worthwhile. There are all sorts of companies like this Apple could be buying for the technology and expertise.

Google's almost entire business is made up of purchases of other companies and they rarely do anything innovative themselves. Other than search, it's mostly been about buying up other people's companies and claiming it for themselves.. Youtube, Android, Applied Semantics (Adsense and Adwords), Picasa, DoubleClick, GrandCentral, Motorola, Admob, Picnik, SageTV, Sparrow, etc.

The list goes on and on...

http://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Google

In fact, Google has been acquiring on average more than one company a week since 2010!


Apple themselves are far more innovative than a company like Google who just buys up other companies but they need to understand they can't do everything alone. There are hundreds of little small companies that come up with interesting new ideas and takes on things. Getting access to the brilliant people in them is probably more important than anything else.
Score: 23 Votes (Like | Disagree)
ThE.MeSsEnGeR Avatar
120 months ago
let's just hope that when I ask to go to the main office I won't be taken to the nearest toilet.
Score: 17 Votes (Like | Disagree)
swarmster Avatar
120 months ago
"Siri, where's my iPhone?"

"In the living room, under the couch."

Apple, make it happen.
Score: 13 Votes (Like | Disagree)
burtba Avatar
120 months ago
It's about time Apple start using it's cash for something worthwhile. There are all sorts of companies like this Apple could be buying for the technology and expertise.
?? Dude, Apple have been doing this for years, where have you been. We have been using MANY technologies in our iDevices that were acquisitions by Apple. Stacks.

Unfortunately Apple are very slow at implementing their acquisitions. Possibly some are just to remove that technology from the market place?
Score: 10 Votes (Like | Disagree)
SockRolid Avatar
120 months ago
It has been offering the technology to application developers for indoor mapping and new types of retail and social networking apps.

Device (iPhone 5) log:

12:49:35 Location: 2nd floor, office 101, desk.
12:49:45 Location: 2nd floor, office 101, desk.
12:49:55 Location: 2nd floor, office 101, desk.
12:50:05 Location: 2nd floor, office 101, desk.
12:50:15 Location: 2nd floor, office 101, desk.
12:50:25 Location: 2nd floor, office 101, desk.
12:50:35 Location: 2nd floor, office 101, desk.
12:50:45 Location: 2nd floor, office 101, desk.
12:50:55 Location: 2nd floor, office 101, desk.
12:51:05 Location: 2nd floor, moving west, 2.2m/s.
12:51:15 Location: 2nd floor, moving west, 2.1m/s.
12:51:25 Location: 2nd floor, moving southwest 2.3m/s.
12:51:35 Location: 2nd floor, mens' room.
12:51:45 Location: 2nd floor, mens' room.
12:51:55 Location: 2nd floor, mens' room.
12:52:05 Location: 2nd floor, mens' room.
12:52:15 Location: 2nd floor, mens' room.
...
Score: 9 Votes (Like | Disagree)

Popular Stories

iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
apple wwdc 2022

Apple Shares WWDC 2022 Schedule, Keynote to Take Place June 6 at 10:00 a.m PT

Tuesday May 24, 2022 9:06 am PDT by
Apple today confirmed that the keynote event for the Worldwide Developers Conference will begin at 10:00 a.m. Pacific Time on June 6, the first day of WWDC. The keynote will be an online-only event, though a select number of developers have been invited to the Apple Park campus for a viewing event. In addition to confirming the keynote date and time, Apple has shared the full WWDC 2022...
2022 Apple Watch Pride Edition Bands

Apple Announces 2022 Pride Edition Watch Bands and Watch Face

Tuesday May 24, 2022 6:24 am PDT by
Apple today announced new Pride bands for the Apple Watch, with new Pride Edition Sport Loop and Pride Edition Nike Sport Loop options available. The new Pride Edition bands are available to order today for $49 on Apple.com and in the Apple Store app, and will be available at Apple Store locations starting May 26. The Pride Edition Nike Sport Loop is also coming soon to Nike.com. This...