Previewed at WWDC, launching in the fall.
Here's a Look Inside Apple's New $200 Photo Book
Apple this week unveiled its latest product, a hardbound photo book that showcases 20 years of Apple products, highlighting every Mac, iPhone, iPod, and iPad released between 1998 and 2015.
Because it's positioned as an art piece, Apple's "Designed by Apple in California" book costs a jaw dropping $200 to $300 depending on size, so we thought we'd take a look inside to see just what you're getting for that price tag.
Subscribe to the MacRumors YouTube channel for more videos.
Aside from a dedication page dedicating the book to former Apple CEO Steve Jobs, a foreword by Apple design chief Jony Ive, and an insert with product descriptions, the book is text-free, filled with large, high-quality images of Apple products. There are 450 images in total, with multiple photographs of each item to highlight its design process. It starts with the 1998 iMac, one of the first products Ive designed at Apple, and ends with the 2015 Apple Pencil.
According to Apple, it took eight years to design the linen-bound hardcover book, which features specially milled, custom-dyed paper with "gilded matte silver edges," and low-ghost ink. As can be seen in the video, the book is of the highest quality with gorgeous photographs, but its price limits its appeal to the general public.
"Designed by Apple in California" can only be purchased from the online Apple Store and at select Apple retail locations around the world. It's priced at $199 for a 10.2x12.8 inch version, and $299 for a 13x16.3 inch version.
Because it's positioned as an art piece, Apple's "Designed by Apple in California" book costs a jaw dropping $200 to $300 depending on size, so we thought we'd take a look inside to see just what you're getting for that price tag.
Aside from a dedication page dedicating the book to former Apple CEO Steve Jobs, a foreword by Apple design chief Jony Ive, and an insert with product descriptions, the book is text-free, filled with large, high-quality images of Apple products. There are 450 images in total, with multiple photographs of each item to highlight its design process. It starts with the 1998 iMac, one of the first products Ive designed at Apple, and ends with the 2015 Apple Pencil.
According to Apple, it took eight years to design the linen-bound hardcover book, which features specially milled, custom-dyed paper with "gilded matte silver edges," and low-ghost ink. As can be seen in the video, the book is of the highest quality with gorgeous photographs, but its price limits its appeal to the general public.
"Designed by Apple in California" can only be purchased from the online Apple Store and at select Apple retail locations around the world. It's priced at $199 for a 10.2x12.8 inch version, and $299 for a 13x16.3 inch version.
[ 273 comments ]
Top Rated Comments
(View all)
21 months ago
Some people complain that Apple did this.
Well... which other tech company could actually do this?
At least you laugh about the price tag, and not because it's empty
Apple made a book because they can.
They actually have something of value to put in it.
Well... which other tech company could actually do this?
At least you laugh about the price tag, and not because it's empty
Apple made a book because they can.
They actually have something of value to put in it.
21 months ago
Designed in California, printed in a Chinese child labour sweat shop...
Defended by Apple apologists worldwide.
Defended by Apple apologists worldwide.
21 months ago
They developed their own inks and commissioned custom paper designs for the book to more carefully represent the real-world colours of the products and in particular show 'whites' (white product on white page) more accurately. This book isn't for everyone, but I guarantee those here who are not buying it are the ones complaining. Such is adolescence.
21 months ago
I've seen a lot of flack for the price of this book, but really it's on par with low-print-run, high quality art books designed for institutional use. Since this is chiefly a design/art book, I think the price is fine. It's not meant to be a mass-market book. There are other similar books out there if you're interested in that.
21 months ago
this is a normal price for similiar books. good architecture and fashion books generally exceed this cost.
here's an example:
http://www.stoutbooks.com/cgi-bin/stoutbooks.cgi/00567.html
here's an example:
http://www.stoutbooks.com/cgi-bin/stoutbooks.cgi/00567.html
[ Read All Comments ]
There are a few exclusive deals we have to share today, beginning with a partnership with accessory company Elevation Lab. Over on Amazon, our readers can purchase Elevation Lab's DraftTable or...
Apple today seeded the second beta of an upcoming watchOS 5 update, two weeks after releasing the first beta following the 2018 Worldwide Developers Conference Keynote and one week after releasing an...
Apple today seeded the second beta of a new tvOS 12 operating system to developers for testing purposes, two weeks after releasing the first beta following the 2018 Worldwide Developers Conference...
Keepsafe is a company behind privacy-focused iOS apps like Photo Vault, Blur for iMessages, Unlisted, and Secure VPN Proxy. Today the company expanded its suite of secure apps with the launch of...
Yahoo today announced the launch of a new Yahoo Mail website optimized for mobile devices, allowing users to access their inboxes without having to download an app on their iPhone or Android...
The latest entry in the mesh router market comes today from TP-Link, which has announced availability of the Deco M9 Plus Tri-Band Mesh Wi-Fi 2-Pack System. The router is TP-Link's newest mesh...
Ten One Design this morning debuted the Stella, a premium laptop cord that offers several compelling features over a standard extension cable for the MacBook, MacBook Pro, and other machines.
...
Just ahead of VidCon, a conference designed for video makers, Adobe this morning unveiled Project Rush, an all-in-one cross-device video editing app that it plans to launch later this year.
...
