Sonder's Customizable E-Ink Keyboard Again Rumored for 2018 MacBooks as CEO Denies Meeting Tim Cook

In an ongoing story surrounding the alleged talks between Apple and Australian startup Sonder, The Wall Street Journal is today adding its own set of "people familiar with the plans" to the report. The new article reiterates a 2018 launch window for customizable e-ink keyboards on Apple's MacBook line, which was mentioned in a now-deleted Reddit post that began the rumors last week.

In response to the increasing amount of rumors surrounding Apple and Sonder, the latter company this week has confirmed that it never met with Apple during Tim Cook's travels in China and Japan, suggesting that any talk of Apple's acquisition of Sonder is false.

sonder-keyboard
In a press release, Sonder CEO Francisco Serra-Martin stated that the original article by The Guardian -- which ignited the story on the back of the Reddit post -- "contains a number of factual errors." Serra-Martin confirmed that he "did not meet Tim Cook on Wednesday 12th October 2016," which The Guardian story said he did, without providing specifics of the meeting and its potential relation to acquisition talks.

The Guardian’s article “Apple in talks to acquire Australian startup Sonder” contains a number of factual errors. Sonder founder Francisco Serra-Martins did not meet Tim Cook on Wednesday 12th October 2016, although we would very like the opportunity to in the future.

The team at Sonder is pleased with the incredible response from the industry as we continue to present our story. We are not able to comment further on information on any single company or customer. Sonder’s E Ink keyboard provides infinite possibilities right at your fingertips and releases later this year.

With Serra-Martin's direct confirmation of the original story's lack of veracity, it appears that, for now, Apple's plans aren't immediately related to introducing the customizable e-ink technology into MacBooks or Magic Keyboards. Sonder's own e-ink "Sonder Keyboard" is launching later this year for $199.

Tag: Sonder

Popular Stories

Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
M4 Real Feature Red

M4 MacBook Pro Models Expected to Launch in Late 2024

Tuesday June 18, 2024 10:50 am PDT by
MacBook Pro models with an M4 chip are expected to launch in the fourth quarter of 2024, according to display analyst Ross Young. In a tweet for subscribers, Young said that panel shipments for new 14-inch and 16-inch MacBook Pro models are set to begin in the third quarter of 2024, which suggests a launch toward the end of the year. Apple started its M4 chip refresh in May with the launch...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....

Top Rated Comments

jmh600cbr Avatar
100 months ago
2018? Let's worry about 2016 first.
Score: 4 Votes (Like | Disagree)
ignatius345 Avatar
100 months ago
And it has an "any" key!

Score: 4 Votes (Like | Disagree)
Kaibelf Avatar
100 months ago
Ridiculous rumor. Apple would never add this functionality to a keyboard for such a low price. :rolleyes:

But in all seriousness, this is an interesting concept, but as the main input option for a computer, would likely seem a little too gimmicky for Apple to try to rock the boat. Can you imagine the rush to class action lawsuits if 2 or 3 of these had errors and someone couldn't change their keys back from Mandarin or emojis? Certainly someone would need to cover those lost wages and the emotional distress. :eek:
Score: 4 Votes (Like | Disagree)
maflynn Avatar
100 months ago
I'm not really a fan of what is being shown for that keyboard, it kind of looks ugly.
Score: 3 Votes (Like | Disagree)
gpat Avatar
100 months ago
Cool... but, what about that?
http://store.oregonscientific.com/it/tastiera-virtuale-con-caricabatterie.html
Why would I want something so gimmicky on my computer?
Score: 3 Votes (Like | Disagree)
rudychidiac Avatar
100 months ago
I predicted this a long time ago, I seriously should be an apple anal-yst
Score: 3 Votes (Like | Disagree)