Apple announced tonight that it would open a new research and development center in Shenzhen, China, continuing attempts to boost its presence in the country, reports Reuters. The move comes a couple weeks after Apple opened a Beijing R&D center, which was announced in August.

zte_shenzhen

Shenzhen's High-Tech Industrial Park, Photo by Brucke Osteuropa

Cook announced the new Shenzhen plan during a meeting with officials from the city. The Apple CEO is reportedly attending a "nation-wide innovation" event.

"We are excited to be opening a new Research and Development center here next year so our engineering team can work even more closely and collaboratively with our manufacturing partners," Cupertino-based Apple spokesman Josh Rosenstock said in emailed comments.

Apple is interested in attracting talented software developers in Shenzhen to its platform. The Cupertino company told Reuters that the new Shenzhen and Beijing centers are aimed at "strengthening relationships" with local partners and universities across the country.

The new centers are also seen as the company's response to concern about its future in China, where consumers are opting for low-cost alternatives to the iPhone. Additionally, Apple has experienced a number of road blocks in its China plans, including the closure of the iTunes and iBooks stores.

Apple has also set up R&D centers in Japan, Israel and the U.K, and is reportedly planning similar centers in Canada, India, Vietnam and more.

Tag: China

Top Rated Comments

ZZ Bottom Avatar
76 months ago
"Designed by Apple in China, Assembled in China"
Score: 3 Votes (Like | Disagree)
Cineplex Avatar
76 months ago
The more overseas R&D centers they open....the worse the products get. Hm.
Score: 2 Votes (Like | Disagree)
volcomvenom Avatar
76 months ago
When I saw the words apple announces, I thought that the new MacBook pros were announced. Who gives a hoot about an rnd center?
Score: 2 Votes (Like | Disagree)
guzhogi Avatar
76 months ago
Sorry for my ignorance, but how many R&D facilities does Apple have in the US and what kind of projects do they do there? I wonder if Apple partners with local colleges (and maybe high schools) and offer internships?
Score: 2 Votes (Like | Disagree)
Avieshek Avatar
76 months ago
How about a R&D centre for batteries only?
Score: 1 Votes (Like | Disagree)

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