Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Questionable Claims of Apple's Interest in Sonder's Dynamic E-Ink Keyboard Technology Emerge
The post ties Sonder to Apple through a potential acquisition deal that would integrate Sonder's technology directly into Apple products, which reportedly generated discussion throughout the event, and after it. An excerpt from the original post follows:
I work on Tsinghua university campus, it is like the Chinese MIT. It hosted a Foxconn event where I saw the new Macbook keyboard module design and Apple's 2018 E Ink Magic Keyboard that's a DFT model. (DFT is design for testing).Aside from the unverifiable nature of the post, the claim is questionable for a number reasons, which together originally led MacRumors to decline to cover the story despite multiple contacts from the source prior to their sharing it on Reddit.
The startup Sonder makes a smart keyboard module, it has a new magnetic mechanical mechanism and a lit E Ink display which allows for swapping shortcuts and languages etc. I saw it swap between a few programs and languages (English, Japanese, Taiwanese layouts etc).
The Foxconn Innoconn Executive said Apple's PBO (Procurement board office) was closing an acquisition for the startup company that is now registered in Hong Kong for a big return of investment for Foxconn International Holdings and E Ink Holdings.
Among the questionable aspects of the story is Foxconn's and Sonder's apparent willingness to confirm Sonder is in discussions with Apple about the keyboard technology. Such talks are typically covered by non-disclosure agreements which would preclude them from acknowledging the discussions.
Today, however, The Guardian is corroborating the story with a claim that "separate to the Reddit report, The Guardian can confirm the Apple CEO, Tim Cook, met with [Sonder founder Francisco] Serra-Martins in China on Wednesday." Cook is currently touring both China and Japan, but The Guardian's confirmation doesn't give specifics as to whether the meeting was simply in passing, or specifically related to a potential acquisition deal.
Regarding the technology at the center of the story, the original Redditor claimed that they "couldn't film the macbook or magic keyboard test units at the event," so the early demo keyboard shown in the video above represents a variation on what was seen at the event. The event's keyboard allegedly had a single e-ink screen for every key on the MacBook, along with a backlit lighting panel. The technology would seemingly be used in future MacBooks and integrated into the iMac's Magic Keyboard lineup.
With so many unconfirmed factors swirling around the story, it remains possible that Sonder itself is attempting to generate interest in its own upcoming Sonder Keyboard, which packs in all of the previously detailed e-ink technology, along with Mac compatibility, at $199. The company expects the keyboard to arrive sometime in the fourth quarter of 2016.