Questionable Claims of Apple's Interest in Sonder's Dynamic E-Ink Keyboard Technology Emerge - MacRumors
Skip to Content

Questionable Claims of Apple's Interest in Sonder's Dynamic E-Ink Keyboard Technology Emerge

Yesterday, a Redditor with the username Foxconninsider posted about a new Smart Keyboard claimed to be a working prototype potentially coming to both iMac and MacBook devices sometime in 2018. Created by Australian startup Sonder and displayed at an event in Tsinghua University in Beijing, the keyboard uses an e-ink display behind the keys of the board to dynamically change the input of the device to the whim of the user, which could range from different languages to social network shortcuts and emojis.

sonder-keyboard

Sonder's own Bluetooth e-ink keyboard, launching this year

The post ties Sonder to Apple through a potential acquisition deal that would integrate Sonder's technology directly into Apple products, which reportedly generated discussion throughout the event, and after it. An excerpt from the original post follows:

I work on Tsinghua university campus, it is like the Chinese MIT. It hosted a Foxconn event where I saw the new Macbook keyboard module design and Apple's 2018 E Ink Magic Keyboard that's a DFT model. (DFT is design for testing).

The startup Sonder makes a smart keyboard module, it has a new magnetic mechanical mechanism and a lit E Ink display which allows for swapping shortcuts and languages etc. I saw it swap between a few programs and languages (English, Japanese, Taiwanese layouts etc).

The Foxconn Innoconn Executive said Apple's PBO (Procurement board office) was closing an acquisition for the startup company that is now registered in Hong Kong for a big return of investment for Foxconn International Holdings and E Ink Holdings.

Aside from the unverifiable nature of the post, the claim is questionable for a number reasons, which together originally led MacRumors to decline to cover the story despite multiple contacts from the source prior to their sharing it on Reddit.

Among the questionable aspects of the story is Foxconn's and Sonder's apparent willingness to confirm Sonder is in discussions with Apple about the keyboard technology. Such talks are typically covered by non-disclosure agreements which would preclude them from acknowledging the discussions.


Today, however, The Guardian is corroborating the story with a claim that "separate to the Reddit report, The Guardian can confirm the Apple CEO, Tim Cook, met with [Sonder founder Francisco] Serra-Martins in China on Wednesday." Cook is currently touring both China and Japan, but The Guardian's confirmation doesn't give specifics as to whether the meeting was simply in passing, or specifically related to a potential acquisition deal.

sonder-2
Regarding the technology at the center of the story, the original Redditor claimed that they "couldn't film the macbook or magic keyboard test units at the event," so the early demo keyboard shown in the video above represents a variation on what was seen at the event. The event's keyboard allegedly had a single e-ink screen for every key on the MacBook, along with a backlit lighting panel. The technology would seemingly be used in future MacBooks and integrated into the iMac's Magic Keyboard lineup.

With so many unconfirmed factors swirling around the story, it remains possible that Sonder itself is attempting to generate interest in its own upcoming Sonder Keyboard, which packs in all of the previously detailed e-ink technology, along with Mac compatibility, at $199. The company expects the keyboard to arrive sometime in the fourth quarter of 2016.

Tag: Sonder

Popular Stories

apple welcome home event

Apple Product Launch Announced for October 13: 'Welcome Home'

Thursday October 8, 2026 9:04 am PDT by
Apple today announced an upcoming product launch that will take place on Tuesday, October 13. We are expecting Apple's announcement to focus on new smart home products, including the long-rumored smart home hub, a new Apple TV 4K, and a refreshed HomePod mini. Subscribe to the MacRumors YouTube channel for more videos. The home hub is an all-new device that's like a cross between an iPad and...
MacBook Pro Ultra Feature 1

Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27

Thursday October 8, 2026 1:31 pm PDT by
Apple will introduce new OLED touchscreen MacBook Pro models and an OLED iPad mini "on or around" Tuesday, October 27, reports Bloomberg. The launch will also include an M6 14-inch MacBook Pro and an M6 iMac. The October 27 follows Apple's October 13 debut of a new smart home hub, a revamped Apple TV 4K, and a refreshed HomePod mini. Earlier this month, MacRumors reported that Apple would do ...
October 13 Welcome Home Event Image

Apple's October 13 Launch: What's Coming

Thursday October 8, 2026 3:59 pm PDT by
Apple is planning to introduce new products on Tuesday, October 13, Apple marketing chief Greg Joswiak announced today. It won't be a traditional Apple event, but Apple has invited some members of the media to New York City to get some hands-on time with whatever's introduced. Subscribe to the MacRumors YouTube channel for more videos. Those of us not invited to the New York Experience are...

Top Rated Comments

KazKam Avatar
130 months ago
Customizable keys have always seemed a cool idea, but in reality they're convoluted, gimmicky, over-fiddly, and over-priced for most users. Most users never mess with key mappings, custom key functions, or macros.

I just want an Apple wireless *extended* keyboard, please.
Score: 19 Votes (Like | Disagree)
caliguy Avatar
130 months ago
Hopefully they redesign Magic Keyboard with the lightning port on the bottom, like Magic Mouse 2. Really just makes so much more sense. /s
Score: 14 Votes (Like | Disagree)
Mac 128 Avatar
130 months ago
there goes the 6 month battery life of wireless keyboards....
No. You need to read more about e-ink.

This would be amazing technology, but not necessarily for the average user.

However, I'm more inclined to think Apple will go with a glass touch screen, virtual keyboard, wi a Taptic Engine before they went this route, and that would definitely drain the battery much faster. But it would also offer an incredible multi-purpose interface for those who need it.
Score: 7 Votes (Like | Disagree)
Rychiar Avatar
130 months ago
there goes the 6 month battery life of wireless keyboards....
Score: 6 Votes (Like | Disagree)
bollman Avatar
130 months ago
Finally! The key that's been missing from keyboards for decades!!!

Attachment Image
Score: 5 Votes (Like | Disagree)
APlotdevice Avatar
130 months ago
No. You need to read more about e-ink.

This would be amazing technology, but not necessarily for the average user.

However, I'm more inclined to think Apple will go with a glass touch screen, virtual keyboard, wi a Taptic Engine before they went this route, and that would definitely drain the battery much faster. But it would also offer an incredible multi-purpose interface for those who need it.
That would be horrible. I've tried "touch-typing" on a touchscreen. Invariably my fingers start to stray the moment I take my eyes off the keys. Haptic wouldn't help that either. You need to be able to feel the edges of the keys and those dimples on two of them.
Score: 5 Votes (Like | Disagree)
Latest Stories
AirPods 5 vs. AirPods 5 With Wireless Charging Case Buyer's Guide
AirPods 5 vs. AirPods 5 With Wireless Charging Case Buyer's Guide
9 hours ago
Accessory Deals This Weekend: Save on TVs, Headphones, and Smart Home Gear
Accessory Deals This Weekend: Save on TVs, Headphones, and Smart Home Gear
10 hours ago
Apple's All-New Home Hub Will Be Revealed October 13: What to Expect
Apple's All-New Home Hub Will Be Revealed October 13: What to Expect
10 hours ago
Apple Announcing HomePod Mini 2 Next Week With These New Features
Apple Announcing HomePod Mini 2 Next Week With These New Features
10 hours ago
A New Apple TV 4K is Finally Coming on Tuesday
A New Apple TV 4K is Finally Coming on Tuesday
11 hours ago
Top Stories: Apple's 'Welcome Home' Launch on October 13 and More
Top Stories: Apple's 'Welcome Home' Launch on October 13 and More
11 hours ago
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen
1 day ago
SpaceX Inches Closer to Becoming a U.S. Carrier
SpaceX Inches Closer to Becoming a U.S. Carrier
1 day ago
Apple Potentially Behind 'HomeView' Trademark Filed Alongside 'homeOS' Last Year
Apple Potentially Behind 'HomeView' Trademark Filed Alongside 'homeOS' Last Year
1 day ago
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
1 day ago
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
1 day ago
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
1 day ago
The MacRumors Show: Apple's Smart Home Products Are Coming
The MacRumors Show: Apple's Smart Home Products Are Coming
1 day ago
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
1 day ago
Leak Details iPhone Features for Apple's LG Home Accessories
Leak Details iPhone Features for Apple's LG Home Accessories
1 day ago
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
1 day ago
Every M5 MacBook Air Now $200 Off on Amazon
Every M5 MacBook Air Now $200 Off on Amazon
1 day ago
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
1 day ago
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
2 days ago
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
2 days ago
Apple's October 13 Launch: What's Coming
Apple's October 13 Launch: What's Coming
2 days ago
Anthropic Says Users Can't Be Needlessly Cruel to Claude
Anthropic Says Users Can't Be Needlessly Cruel to Claude
2 days ago
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
2 days ago
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
2 days ago
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
2 days ago
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
2 days ago
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
2 days ago
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
2 days ago
Apple Product Launch Announced for October 13: 'Welcome Home'
Apple Product Launch Announced for October 13: 'Welcome Home'
2 days ago
Amazon Unveils New iPad Rivals With Alexa+ and Google Play
Amazon Unveils New iPad Rivals With Alexa+ and Google Play
2 days ago