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Apple's Tim Cook Meets Nintendo's Shigeru Miyamoto During Japan Visit
Cook tweeted that he was learning how to play the upcoming Super Mario Run as he met with Miyamoto and his team at Nintendo's Kyoto headquarters. Miyamoto appeared at Apple's September special event and announced that the new game would appear on iOS by the end of the year.
Nintendo had consistently refused to license its intellectual property to other platforms, fearing that it would threaten its console and handheld-based business model. However, in early 2015 it changed its mind, announcing that it would partner with Japanese mobile game make DeNA to release 5 mobile games by March 2017.
Miyamoto says the Japanese game maker had realized that most children's first interaction with technology is more likely to be a parent's smartphone than one of its game consoles. By putting simple games based on its biggest characters, like Mario, on mobile devices the company hopes that it can convince players to migrate over to its first-party hardware for more complex experiences.
In addition to Super Mario Run, Nintendo and DeNA plan to release Animal Crossing and Fire Emblem this fall, though details for the latter two games have been scarce thus far.
Cook's Japan trip comes shortly after the CEO made a stop in Shenzhen, China, announcing that Apple would be opening a new research and development center in the city. It's unclear what else Cook has planned during his Japan trip.