Apple Decorates Bill Graham Civic Auditorium Ahead of Wednesday's Event

Over the weekend, Apple began decorating the Bill Graham Civic Auditorium in San Francisco, which is where its "See You on the 7th" keynote will be held on Wednesday. Crews have put up window decorations and flags with Apple logos, plus other black-with-colored-dots themed banners and signage.

bill_graham_apple_event_september_7
At the event, Apple is expected to announce the iPhone 7 and iPhone 7 Plus, second-generation Apple Watch, and refreshed Beats products. Apple should also provide final release dates for iOS 10, macOS Sierra, tvOS 10, and watchOS 3, and it may have other product and service updates to announce.

Apple will provide a live stream of the September 7 keynote on the Apple TV and on iOS and Mac devices through its website. MacRumors will also provide live coverage of the event for those unable to watch, both on MacRumors.com and through our @MacRumorsLive account on Twitter.

Read: What to Expect From Apple's September 7 Event

(Thanks, Edward!)

Popular Stories

2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
airtag purple

Apple's Website Lists AirTag 4-Pack at Shockingly Low Price [Updated]

Friday November 7, 2025 6:40 am PST by
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag. This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked. Delivery estimates are already pushing into late November to early December, suggesting...
Finder Siri Feature

Apple's New Siri Will Be Powered By Google Gemini

Wednesday November 5, 2025 11:57 am PST by
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google. For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
apple watch se 3 always on

Apple to Remove iPhone-Apple Watch Wi-Fi Sync in EU With iOS 26.2

Thursday November 6, 2025 4:37 am PST by
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report. Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
ikea smart home devices

IKEA Debuts 21 HomeKit-Compatible Smart Bulbs, Sensors, and Controls

Thursday November 6, 2025 4:08 pm PST by
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered. There are a series of new smart bulbs that are...
Home Hub Command Center with Dome Base Feature

Apple's 2026 Smart Home Revamp: All the Rumors

Wednesday November 5, 2025 3:54 pm PST by
It's been over a decade since Apple's HomeKit smart home platform launched, and it is overdue for an update. HomeKit and the Home app can no longer keep up with AI-powered solutions from other companies like Google and Amazon, but that's set to change with a smart home revamp that Apple has planned for 2026. Home Hub Apple is working on a home hub or "command center" that will serve as a...
apple tv logo physical

New Apple TV Intro Was Made With Practical Effects

Thursday November 6, 2025 7:02 am PST by
The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using digital techniques, the new sequence was made by shooting large glass versions of the Apple TV logo, with physical motion and changing lighting used to create effects. Apple partnered with TBWA\Media Arts Lab to create the intro. Ad Age released an exclusive look...

Top Rated Comments

now i see it Avatar
120 months ago
Do you think they are installing plexiglass barriers between the stage and audience to protect the presenters from flying fruit?
Score: 24 Votes (Like | Disagree)
Andres Cantu Avatar
120 months ago
Last Apple event before they all take place in the "mothership"?
Score: 14 Votes (Like | Disagree)
Superhappytree Avatar
120 months ago
Despite all the negative posts on this site regarding the iPhone 7 this past year I'm actually looking forward to this. Not as excited as in years past but excited nonetheless.
Score: 13 Votes (Like | Disagree)
HowieIsaacks Avatar
120 months ago
Do you think they are installing plexiglass barriers between the stage and audience to protect the presenters from flying fruit?
Why? Are you expecting to hate what they announce? I don't understand why some people insist on bashing what Apple announces before they even announce it. If you don't like what they announce, then don't buy it. Apple doesn't revolve around you.
Score: 11 Votes (Like | Disagree)
Kobayagi Avatar
120 months ago
Do you think they are installing plexiglass barriers between the stage and audience to protect the presenters from flying fruit?
Sadly no, because almost everyone there always claps like a complete idiot, while being amazed at even the smallest stuff like when they changed the name from Mac OSX to Mac OS...

I'm not saying throw fruits lol, but don't clap for the dumb stuff and just stay quiet when they announce something laughable like another year of 16gb iPhones while charging you 100$ to upgrade it.

Have some self respect is all I'm saying.
Score: 8 Votes (Like | Disagree)
dampfnudel Avatar
120 months ago
Last Apple event before they all take place in the "mothership"?
With the first event in the "mothership" most likely announcing the revolutionary new iPhone 8 next year!!!
Score: 7 Votes (Like | Disagree)