Apple Invites Media to September 7 Event: 'See You on the 7th'

Apple today sent out media invites for an iPhone-centric event that will be held on Wednesday, September 7 at 10:00 am at the Bill Graham Civic Auditorium in San Francisco, California. Media invites (via The Verge) offer up a first look at the theme of the event and feature the simple tagline: "See you on the 7th."

sept_2016_invite
The fall 2016 event is expected to see the debut of the next-generation iPhone 7 and iPhone 7 Plus, which are rumored to feature improved cameras, better processors, and improved water resistance, implemented through the removal of the headphone jack and the introduction of a new flush, pressure-sensitive home button. Both devices are said to look similar to the iPhone 6s, with the same general size and shape, but with relocated antenna bands that no longer span the back of the devices.

Faster LTE and Wi-Fi speeds are rumored, as is a jump in storage space with 32GB positioned as the new minimum and a 256GB option rumored at the high end (possibly limited to iPhone 7 Plus). Display improvements first introduced in the 9.7-inch iPad Pro, including the True Tone feature able to adjust the display to match ambient lighting could be offered, and the larger iPhone 7 Plus is expected to have exclusive features like 3GB RAM and a dual-lens camera for crisper, brighter images.

Apple may use the event to debut a second-generation Apple Watch, said to include better waterproofing, an improved processor, and a built-in GPS chip. Design changes are not expected for the next-generation Apple Watch, but new materials and new bands are always a possibility. Apple rotates its Apple Watch band offerings on a regular basis and we expect to see new designs this fall.

Most of Apple's Mac lineup is due for an update, but the most highly anticipated machine, the MacBook Pro, will reportedly not be debuting at the event, coming later in the year instead. It's not known if other Macs will see a refresh announcement at the event, but it's unlikely, and we're also not expecting any iPad announcements at this time.

We will, however, get an update on the prospective launch dates of iOS 10, macOS Sierra, watchOS 3, and tvOS 10. We're expecting to see iOS 10 and watchOS 3 launch shortly ahead of the release date of the next-generation iPhone (rumored to be September 16 or September 23), while macOS Sierra could come a bit later, perhaps towards the end of the month. tvOS 10, as a new operating system, could launch alongside iOS 10 or alongside macOS Sierra.

In line with past events, the September 7 event will begin at 10:00 a.m. Pacific Time. As it has done with several past events, Apple is likely to stream the event live on its website and on the Apple TV. MacRumors will also be providing full event coverage, both on MacRumors.com and through our MacRumorsLive Twitter account.

Update: Apple has announced it will indeed be live streaming the event.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Neutral)
Related Forum: iPhone

Top Rated Comments

pika2000 Avatar
98 months ago
Just to save everybody's time, this will the course of events of the forum

"Boring I will keep my [insert previous iPhone version]"
"Apple is not innovating anymore"
"I am switching to Android because I am bored."
"So expensive. I can buy China phone for 1/3rd of the price."
"Stupid Apple. Website is hanging/crashing."
"My pre-order is in. How about you guys?"
"Mine is shipping! Here's the screenshot."
"Out of stock? Stupid Apple. I'm buying Android."
"Does anybody know if I can just walk in to store [insert Apple store location] and buy one?"
"My iPhone has [insert minor blemish], I am returning it. Apple is going downhill."
"I just bought this new iPhone. What a ripoff. I hate Apple."
*repeat when t = September 2017
Score: 66 Votes (Like | Disagree)
sniffies Avatar
98 months ago
What a blurry photo. Terrible.
Score: 38 Votes (Like | Disagree)
ck2875 Avatar
98 months ago
I always love seeing the graphics for these invites. Whoever's job it is to come up with unique ways to render the Apple logo does an outstanding job and I can only imagine how much they love what they do.

(Sorry for not following MR comment etiquette by saying something positive about Apple)
Score: 32 Votes (Like | Disagree)
Malexander86 Avatar
98 months ago
Obviously we'll be hearing a lot about the new cameras. Looking at the prominent bokeh... possibly fine-control and fun effects with depth of field allowed by the dual camera system?
Score: 27 Votes (Like | Disagree)
Bubba Satori Avatar
98 months ago
so, it's time to hear everyone's theory as to what the image is secretly telling us.
It's telling us that Apple is losing their focus.
I'll be here all week.
Score: 26 Votes (Like | Disagree)
Doomtomb Avatar
98 months ago
iPhone 7... on the 7th!
Score: 24 Votes (Like | Disagree)

Popular Stories

Apple Logo Spotlight

Source: Apple to Announce New Products This Week

Sunday March 3, 2024 11:38 am PST by
Apple plans to announce new products with press releases on its website this week, a proven source familiar with the matter told MacRumors. While the products that Apple plans to announce have not been disclosed, there are rumors about new iPads, Macs, and accessories. It is unclear exactly what will be announced this week. Bloomberg's Mark Gurman today reiterated that Apple is planning new...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...
iPad Air 12

Gurman: No Apple Event Planned for Upcoming iPads and Macs

Sunday March 3, 2024 5:09 am PST by
Apple does not plan to hold a traditional event to unveil new iPads and Macs, according to Bloomberg's Mark Gurman. Instead, he said Apple plans to announce the products on its website with a "series of online videos and marketing campaigns." If this plan is accurate, we can expect the new products to be announced with press releases on the Apple Newsroom website. Gurman expects Apple to...
airpods pro 2 pink

Apple Releases New Beta Firmware for AirPods Pro 2

Thursday February 29, 2024 11:41 am PST by
Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December. Apple does not often provide details or notes on what features might be included in the refreshed firmware, so it is unclear what's new. Note that this software is limited to developers at the...