Apple Invites Media to September 7 Event: 'See You on the 7th'

Apple today sent out media invites for an iPhone-centric event that will be held on Wednesday, September 7 at 10:00 am at the Bill Graham Civic Auditorium in San Francisco, California. Media invites (via The Verge) offer up a first look at the theme of the event and feature the simple tagline: "See you on the 7th."

sept_2016_invite
The fall 2016 event is expected to see the debut of the next-generation iPhone 7 and iPhone 7 Plus, which are rumored to feature improved cameras, better processors, and improved water resistance, implemented through the removal of the headphone jack and the introduction of a new flush, pressure-sensitive home button. Both devices are said to look similar to the iPhone 6s, with the same general size and shape, but with relocated antenna bands that no longer span the back of the devices.

Faster LTE and Wi-Fi speeds are rumored, as is a jump in storage space with 32GB positioned as the new minimum and a 256GB option rumored at the high end (possibly limited to iPhone 7 Plus). Display improvements first introduced in the 9.7-inch iPad Pro, including the True Tone feature able to adjust the display to match ambient lighting could be offered, and the larger iPhone 7 Plus is expected to have exclusive features like 3GB RAM and a dual-lens camera for crisper, brighter images.

Apple may use the event to debut a second-generation Apple Watch, said to include better waterproofing, an improved processor, and a built-in GPS chip. Design changes are not expected for the next-generation Apple Watch, but new materials and new bands are always a possibility. Apple rotates its Apple Watch band offerings on a regular basis and we expect to see new designs this fall.

Most of Apple's Mac lineup is due for an update, but the most highly anticipated machine, the MacBook Pro, will reportedly not be debuting at the event, coming later in the year instead. It's not known if other Macs will see a refresh announcement at the event, but it's unlikely, and we're also not expecting any iPad announcements at this time.

We will, however, get an update on the prospective launch dates of iOS 10, macOS Sierra, watchOS 3, and tvOS 10. We're expecting to see iOS 10 and watchOS 3 launch shortly ahead of the release date of the next-generation iPhone (rumored to be September 16 or September 23), while macOS Sierra could come a bit later, perhaps towards the end of the month. tvOS 10, as a new operating system, could launch alongside iOS 10 or alongside macOS Sierra.

In line with past events, the September 7 event will begin at 10:00 a.m. Pacific Time. As it has done with several past events, Apple is likely to stream the event live on its website and on the Apple TV. MacRumors will also be providing full event coverage, both on MacRumors.com and through our MacRumorsLive Twitter account.

Update: Apple has announced it will indeed be live streaming the event.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: iPhone

Popular Stories

Generic iOS 18

Apple Releases iOS 18.0.1 With Touch Screen Bug Fix and More

Thursday October 3, 2024 2:22 pm PDT by
Apple today released iOS 18.0.1 and iPadOS 18.0.1, the first updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.0.1 and iPadOS 18.0.1 come two weeks after the launch of iOS 18. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, the...
ipad mini 2021 youtube

New Report Reveals When to Expect the iPad Mini 7

Tuesday October 1, 2024 2:09 pm PDT by
Apple is working on a new iPad mini that will "potentially" be released "by the end of 2024," according to a report today from Bloomberg's Mark Gurman. Last month, Gurman reported that Apple had "new iPads in the works," including an upgraded version of the iPad mini. At the time, he said the device was "on deck for Apple's October event" alongside the first M4 Macs. The wording in his...
macOS Sequoia Night Feature

Apple Releases macOS Sequoia 15.0.1 With Bug Fixes

Thursday October 3, 2024 2:27 pm PDT by
Apple today released macOS Sequoia 15.0.1, the first update for the macOS Sequoia operating system. The 15.0.1 update comes a week after Apple first released macOS Sequoia 15. Mac users can download the ‌macOS Sequoia‌ update by using the Software Update section of System Settings. According to Apple's release notes, macOS Sequoia 15.0.1 fixes a bug that could cause the Messages app...
15 New Things Your iPhone Can Do in iOS 18

15 New Things Your iPhone Can Do in iOS 18.1

Friday September 27, 2024 6:14 am PDT by
Apple is set to release iOS 18.1 in October, bringing the first set of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update marks a significant step forward in Apple's AI integration, offering a new Siri contextually-aware experience and a range of additional capabilities powered by on-device machine learning and large language models. There are a couple of handy new...
maxresdefault

Two Weeks With the iPhone 16 Pro Max

Friday October 4, 2024 12:04 pm PDT by
Now that it's been two weeks since the iPhone 16 models were released, we've been able to spend enough time with the new devices to share a more in-depth review on their performance, battery life, feature set, and more. Subscribe to the MacRumors YouTube channel for more videos. We've been testing the iPhone 16 Pro and Pro Max, but the gap between the Pro models and the standard iPhone 16...
macOS Sequoia Feature

Here Are All the New Features Coming to macOS Sequoia This Month

Thursday October 3, 2024 6:27 am PDT by
‌Apple in October will release macOS Sequoia‌ 15.1, bringing to Macs the first Apple Intelligence features such as Writing Tools, new Siri features, Smart Replies, and more. In addition, macOS 15.1 adds a handful of welcome tweaks and improvements to existing Mac capabilities. Here's what we can expect from the first major update to macOS Sequoia later this month. Note that Apple...
apple silicon mac lineup wwdc 2022 feature purple

MacBook Pro, iMac, and Redesigned Mac Mini With M4 Chips on Track to Launch 'This Year'

Tuesday October 1, 2024 1:57 pm PDT by
Apple plans to release new MacBook Pro, iMac, and Mac mini models with the M4 series of chips "this year," according to Bloomberg's Mark Gurman. Gurman initially said these Macs would likely be announced during a virtual event this October, but he has been more vague about the timing lately, with wording such as "in the coming weeks" and now merely "this year." In any case, it is clear that...
tedlasso

'Ted Lasso' to Return to Apple TV+ as Season Four Allegedly 'Confirmed'

Thursday October 3, 2024 9:21 am PDT by
Ted Lasso will be returning for a fourth season, according to Sigmund Judge, a writer at MacStories and co-host of the Magic Rays of Light podcast. In a social media post today, Judge said he has confirmed that pre-production of the smash-hit Apple TV+ comedy series will begin in January in London, England. Apple has yet to confirm the fourth season, and there is no set release date yet....

Top Rated Comments

pika2000 Avatar
106 months ago
Just to save everybody's time, this will the course of events of the forum

"Boring I will keep my [insert previous iPhone version]"
"Apple is not innovating anymore"
"I am switching to Android because I am bored."
"So expensive. I can buy China phone for 1/3rd of the price."
"Stupid Apple. Website is hanging/crashing."
"My pre-order is in. How about you guys?"
"Mine is shipping! Here's the screenshot."
"Out of stock? Stupid Apple. I'm buying Android."
"Does anybody know if I can just walk in to store [insert Apple store location] and buy one?"
"My iPhone has [insert minor blemish], I am returning it. Apple is going downhill."
"I just bought this new iPhone. What a ripoff. I hate Apple."
*repeat when t = September 2017
Score: 66 Votes (Like | Disagree)
sniffies Avatar
106 months ago
What a blurry photo. Terrible.
Score: 38 Votes (Like | Disagree)
ck2875 Avatar
106 months ago
I always love seeing the graphics for these invites. Whoever's job it is to come up with unique ways to render the Apple logo does an outstanding job and I can only imagine how much they love what they do.

(Sorry for not following MR comment etiquette by saying something positive about Apple)
Score: 32 Votes (Like | Disagree)
Malexander86 Avatar
106 months ago
Obviously we'll be hearing a lot about the new cameras. Looking at the prominent bokeh... possibly fine-control and fun effects with depth of field allowed by the dual camera system?
Score: 27 Votes (Like | Disagree)
Bubba Satori Avatar
106 months ago
so, it's time to hear everyone's theory as to what the image is secretly telling us.
It's telling us that Apple is losing their focus.
I'll be here all week.
Score: 26 Votes (Like | Disagree)
Doomtomb Avatar
106 months ago
iPhone 7... on the 7th!
Score: 24 Votes (Like | Disagree)