Dieter Rams and Over 100 Top Designers Support Apple in Longstanding Samsung Lawsuit

Samsung_LogoCalvin Klein, Dieter Rams, Norman Foster, and over 100 of the world's leading design professionals have filed a lengthy amicus brief [PDF] in support of Apple in an over five year old patent lawsuit against rival Samsung.

Apple was awarded nearly $1 billion in damages in 2012 after Samsung was found to have copied the "look and feel" of the iPhone, but a significant part of the decision was reversed in 2015, leaving Samsung owing $548 million -- a sum that Samsung has paid but continues to appeal. The patent lawsuit began back in 2011 and has since made its way to the U.S. Supreme Court, where Apple is fighting for it to remain.

coca-colaThe design professionals, which have collectively provided services to Apple, American Airlines, Coca-Cola, Ford, General Electric, GM, Google, IBM, Knoll, Lenovo, LG, Louis Vuitton, NASA, Nike, Polaroid, Porsche, Starbucks, Target, Xerox, and even Samsung itself, among others, believe that Apple is entitled to all profits that Samsung has earned from copying patented designs.

The designers argued that a product's visual design has "powerful effects on the human mind and decision making processes," citing a 1949 study that showed more than 99% of Americans could identify a bottle of Coca-Cola by shape alone. The amicus brief further states that "successful technology companies use design to differentiate themselves from competitors."

Top Rated Comments

(View all)
Avatar
55 months ago
Good. I'd love to jump into an alternate universe and show them how Samsung phones would look in 2016 had it not been for Apple.

Samsung are historically a company that steal design, functionality, features, make bagloads of profit, and then glue the lawsuits in redtape for years -- until it's not a financial hit for them to pay the fine, as they've made all the money already.

We're not just talking about Apple of course. Kodak, SHARP, Dyson... the list goes on and on and on.
Score: 39 Votes (Like | Disagree)
Avatar
55 months ago

so well fnanced and lawyer'd up that fighting them would be pointless. The big firms thrive on intimidating others.

Congratulations on identifying Samsung's part in this case.

The rest of what you've written couldn't be further from the truth. Have a look at the simple facts.

Score: 26 Votes (Like | Disagree)
Avatar
55 months ago


Notice the lawsuit was for copying things like rounded corners and rubber bounce scroll feature. Yeah it looks like these were copied but should they be stuff that is patentable?

Right, but wrong. The lawsuit contained these items, though was not the flagship of the case. That is part of the larger picture; namely, the look and feel of the product. There were hundereds of other software and hardware patents which were being disputed.

Let's also not forget that the 'look and feel' extended to:

Chargers




Packaging


So many other things. Operating system icons, etc.

Come on people, thinking Samsung are in the wrong here does not mean you think Apple are in the right about all similar cases.

You can despise Apple for the same stuff. You can even hate Apple and never want one of their products. But open your eyes here. Samsung are flagrant rip-off merchants.
Score: 19 Votes (Like | Disagree)
Avatar
55 months ago
So blatantly obvious. Nothing at Samsung looked like an iPhone UNTIL the iPhone. Then everything "smart-phone-wise" looked like an iPhone AFTER iPhone.
Score: 18 Votes (Like | Disagree)
Avatar
55 months ago

Hate to pop your bubble, but Apple didn't patent the screen.

And what came out of those Samsung prototypes? Exactly, exactly what you would expect for a company at that time.

They weren't prototypes of full touchscreen phones. They were just prototypes of slider phones. Prototypes of phones that Nokia already had released in the market, by the way.



Score: 17 Votes (Like | Disagree)
Avatar
55 months ago
I don't know what the problem is with this, it's clear that Samsung copied the iPhone design, Apple were awarded $1Billion and that's what they should of got.
Score: 13 Votes (Like | Disagree)

Top Stories

First iPhone 12 Mini Hands-On Video Surfaces [Update: Video Pulled]

Wednesday October 28, 2020 1:21 pm PDT by
Apple's iPhone 12 mini and the iPhone 12 Pro Max aren't set to be available until November 13, but a Romanian YouTuber got his hands on the iPhone 12 mini and showed it off today, offering a size comparison between the iPhone 12 and the 12 mini along with going over some of the device's features. The iPhone 12 mini is identical to the iPhone 12 in design and functionality, but it has a...

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

After Mocking Apple, Samsung May Remove Power Adapter From Galaxy S21 Box

Tuesday October 27, 2020 4:29 pm PDT by
Samsung's Galaxy S21, coming in 2021, may not include a power adapter or headphones in the box, according to reports from Korean media sites highlighted by SamMobile. Rumors earlier this year also said that Samsung was considering removing these accessories from future smartphone models, but that didn't stop Samsung from mocking Apple for selling the iPhone 12 models without a power adapter...

Report: Apple Silicon iMac Featuring Desktop Class 'A14T' Chip Coming First Half of 2021

Tuesday October 27, 2020 4:14 am PDT by
The first iMac powered by Apple Silicon is set to arrive in the first half of next year and will feature a desktop class "A14T" chip, according to Chinese-language newspaper The China Times. Codenamed "Mt. Jade," Apple's first custom-made desktop processor will be twinned with its first self-developed GPU, codenamed "Lifuka," both of which are being produced using TSMC's 5-nanometer process, ...

iPhone 12 Ceramic Shield Still 'Scratches at Level 6 With Deeper Grooves at Level 7' in Mohs Hardness Test

Wednesday October 28, 2020 7:10 am PDT by
iPhone 12 and iPhone 12 Pro models feature a new Ceramic Shield front cover that is "tougher than any smartphone glass," according to Apple, but the displays on the devices still have similar scratch resistance as previous iPhones based on a new test. Zack Nelson today shared his much-anticipated iPhone 12 Pro durability test on his YouTube channel JerryRigEverything, and based on the Mohs...

2020 iPad Air vs. iPad Pro: Hands-On Comparison

Tuesday October 27, 2020 3:03 pm PDT by
Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities. Subscribe to the MacRumors YouTube channel for more videos. Design and ...

MagSafe Charger Only Charges at Full 15W Speeds With Apple's 20W Power Adapter [Updated]

Monday October 26, 2020 3:38 pm PDT by
Alongside the iPhone 12 and 12 Pro models, Apple introduced a new MagSafe charger that attaches to the magnetic ring in the back of the devices, providing up to 15W of charging power, which is double the speed of the 7.5W Qi-based wireless charging maximum. Apple does not provide a power adapter with the $39 MagSafe charger, requiring users to supply their own USB-C compatible option. Apple...

Apple Files Mystery 'Personal Computer' With Placeholder 'B2002' Name in Bluetooth Product Database

Tuesday October 27, 2020 12:36 pm PDT by
Last week, a listing appeared in the Bluetooth product database for an Apple product with a placeholder name "B2002" and a model number of "TBD." MacRumors was alerted to the listing by health and fitness tech website MyHealthyApple. The product is filed under the "personal computer" category, which Apple has used for previous Mac and iPad listings in the database, so it is hard to pinpoint...

Apple Releases First macOS Big Sur 11.0.1 Beta to Developers [Update: Public Beta Available]

Wednesday October 28, 2020 10:15 am PDT by
Apple today seeded a new macOS Big Sur 11.0.1 beta to developers for testing purposes, with the new beta replacing the existing macOS Big Sur 11 beta 10 update that was released two weeks ago. The macOS Big Sur beta can be downloaded through the Apple Developer Center and once the appropriate profile is installed, subsequent betas will be available through the Software Update mechanism in...

iPhone 12 Models Might Support Reverse Charging of Future Apple Accessories According to FCC Filing

Tuesday October 27, 2020 6:25 pm PDT by
iPhone 12 models could have an inactive wireless charging feature for accessories, according to an FCC filing discovered by VentureBeat's Jeremy Horwitz. In the filing, Apple said that 2020 iPhones support a wireless charging function that will seemingly be enabled for at least one future Apple accessory:In addition to being able to be charged by a desktop WPT charger (puck), 2020 iPhones...