R&B singer Frank Ocean's next album, "Boy's Don't Cry," is set to be released this Friday through an exclusive deal with Apple Music, reports The New York Times. The release will include a major music video and a printed "Boys Don't Cry" publication to be distributed at Apple retail stores.
According to a source who spoke with The New York Times, Frank Ocean's album will be an Apple Music exclusive for two weeks before it becomes available on other music services.
"Boys Don't Cry" is Frank Ocean's first album since his 2012 release "Channel Orange," which won a Grammy Award for best urban contemporary album. The album has seen several delays so far and The New York Times warns that its release could potentially be put off. Ocean's website was, however, updated this morning with a new promotional video hosted by Apple Music.
In addition to "Boys Don't Cry," Apple has secured a number of high-profile exclusive releases for Apple Music in the past, debuting content like Drake's "Views" album, Taylor Swift's "1989 World Tour LIVE" film, and Katy Perry single "Rise."
Apple Music, now over a year old, boasts more than 15 million subscribers as of June 2016.