Apple's 'Apps for Earth' Campaign Raises More Than $8M for World Wildlife Fund

Apple and the World Wildlife Fund this week announced that the recent "Apps for Earth" promotion has raised more than $8 million in proceeds to support the WWF's conservation work.

The Apps for Earth promotion, timed to take place to celebrate Earth Day, ran from April 14 to April 24 and saw dozens of apps offering special in-app purchases with 100 percent of the proceeds going directly to the World Wildlife Fund.

earth day app store
Many of the participating apps, which included titles like VSCO, Trivia Crack, Hearthstone, and Angry Birds 2, heavily promoted the fundraiser, even going so far as to change app icons and graphics during the time that it ran. Apple itself updated the theme of the App Store's front page to highlight the promotion, displaying environmentally conscious messages and themed categories.


Apple has twice partnered with the World Wildlife Fund, and in addition to the app fundraiser, Apple in 2015 began a multi-year project with the WWF designed to protect up to 1 million acres of responsibility managed working forests in China.

Top Rated Comments

OSX7 Avatar
89 months ago
As is tradition, let's spin this negatively.
Score: 24 Votes (Like | Disagree)
Dilster3k Avatar
89 months ago
That's nice and all, but why not redirect the billions of dollars that are invested into watchbands R&D to this campaign instead?
Score: 6 Votes (Like | Disagree)
tomnavratil Avatar
89 months ago
Even though it's mostly marketing, I was actually surprised by the exposure the WWF got by Apple and also fellow developers. Good to see some positive news here too and money raised for a good cause! :)
Score: 5 Votes (Like | Disagree)
Karma*Police Avatar
89 months ago
I can't believe how many ignorant posts there are about how Apple has so much money so this isn't meaningful or generous.

First of all, it's not Apple's money. That huge cash hoard belongs to the millions of AAPL shareholders.

Secondly, wealth is relative. To 3rd world residents, the average Anerican is super wealthy. So for the posters on here who expect others to give so magnanimously, instead of complaining about how others aren't donating enough, how about you give some of your massive wealth to the needy instead?
Score: 4 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
89 months ago
Meanwhile, Apple made $10.5 billion in revenue recently.
Score: 3 Votes (Like | Disagree)
Piggie Avatar
89 months ago
So AGAIN Apple tries to desperately claim they are generous by publicising how OTHER PEOPLE's money is helping the unfortunate soles around the world.
Whilst their directions swim around in luxury with more money than anyone would ever know what to do with.

God must be smiling down on them.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 16

Apple Releases iOS 16.4 With New Emoji, Safari Web Push Notifications, Beta Changes, Voice Isolation for Calls and More

Monday March 27, 2023 10:03 am PDT by
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID. iOS 16‌.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
iOS 16

iOS 16.4 Will Add These 8 New Features to Your iPhone

Sunday March 26, 2023 8:06 am PDT by
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions. Below, we have recapped eight new features and...
apple mixed reality headset concept by david lewis and marcus kane

Some Apple Employees Seriously Concerned About Mixed-Reality Headset as Announcement Draws Closer

Sunday March 26, 2023 8:25 am PDT by
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports. Apple headset concept by David Lewis and Marcus Kane Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone...
iOS 17 on Phone Feature

Gurman: iOS 17 to Provide Several 'Most Requested Features'

Sunday March 26, 2023 6:05 am PDT by
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports. In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
apple tv 4k red image

Apple Releases tvOS 16.4 for Apple TV 4K and Apple TV HD

Monday March 27, 2023 10:00 am PDT by
Apple today released tvOS 16.4, the fourth major point update to the tvOS 16 operating system that came out last September. Available for the Apple TV 4K and Apple TV HD, tvOS 16.4 comes two months following the release of tvOS 16.3. The tvOS 16.4 update can be downloaded over the air through the Settings app on the ‌‌‌‌Apple TV‌‌‌‌ by going to System > Software Update....
Steve Jobs Theater dusk

Apple Reportedly Demoed Mixed-Reality Headset to Executives in the Steve Jobs Theater Last Week

Sunday March 26, 2023 5:53 am PDT by
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
Apple Music Classical

Apple Explains Why It Launched an iPhone App Dedicated to Classical Music

Monday March 27, 2023 8:54 pm PDT by
Apple today published a support document explaining why it decided to release a standalone Apple Music Classical app for classical music. In short, Apple says the app was designed to support classical music's complex metadata:Classical music is different. It has longer and more detailed titles, multiple artists for each work, and hundreds of recordings of well-known pieces. The Apple Music...
iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Low-Energy Chip to Allow Solid-State Buttons to Work When Device is Off or Out of Battery

Wednesday March 29, 2023 1:54 am PDT by
The iPhone 15 Pro and Pro Max will use a new ultra-low energy microprocessor allowing certain features like the new capacitive solid-state buttons to remain functional even when the handset is powered off or the battery has run out, according to a source that shared details on the MacRumors forums. CAD-based render of new solid-state buttons on iPhone 15 Pro models The source of this rumor is ...