Apple's 'Apps for Earth' Campaign Raises More Than $8M for World Wildlife Fund

Apple and the World Wildlife Fund this week announced that the recent "Apps for Earth" promotion has raised more than $8 million in proceeds to support the WWF's conservation work.

The Apps for Earth promotion, timed to take place to celebrate Earth Day, ran from April 14 to April 24 and saw dozens of apps offering special in-app purchases with 100 percent of the proceeds going directly to the World Wildlife Fund.

earth day app store
Many of the participating apps, which included titles like VSCO, Trivia Crack, Hearthstone, and Angry Birds 2, heavily promoted the fundraiser, even going so far as to change app icons and graphics during the time that it ran. Apple itself updated the theme of the App Store's front page to highlight the promotion, displaying environmentally conscious messages and themed categories.


Apple has twice partnered with the World Wildlife Fund, and in addition to the app fundraiser, Apple in 2015 began a multi-year project with the WWF designed to protect up to 1 million acres of responsibility managed working forests in China.

Top Rated Comments

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54 months ago
As is tradition, let's spin this negatively.
Score: 24 Votes (Like | Disagree)
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54 months ago
That's nice and all, but why not redirect the billions of dollars that are invested into watchbands R&D to this campaign instead?
Score: 6 Votes (Like | Disagree)
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54 months ago
Even though it's mostly marketing, I was actually surprised by the exposure the WWF got by Apple and also fellow developers. Good to see some positive news here too and money raised for a good cause! :)
Score: 5 Votes (Like | Disagree)
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54 months ago
I can't believe how many ignorant posts there are about how Apple has so much money so this isn't meaningful or generous.

First of all, it's not Apple's money. That huge cash hoard belongs to the millions of AAPL shareholders.

Secondly, wealth is relative. To 3rd world residents, the average Anerican is super wealthy. So for the posters on here who expect others to give so magnanimously, instead of complaining about how others aren't donating enough, how about you give some of your massive wealth to the needy instead?
Score: 4 Votes (Like | Disagree)
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54 months ago
Meanwhile, Apple made $10.5 billion in revenue recently.
Score: 3 Votes (Like | Disagree)
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54 months ago
So AGAIN Apple tries to desperately claim they are generous by publicising how OTHER PEOPLE's money is helping the unfortunate soles around the world.
Whilst their directions swim around in luxury with more money than anyone would ever know what to do with.

God must be smiling down on them.
Score: 3 Votes (Like | Disagree)

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