World Wildlife Fund

By MacRumors Staff

World Wildlife Fund Articles

Apple's 'Apps for Earth' Campaign Raises More Than $8M for World Wildlife Fund

Friday June 17, 2016 11:38 am PDT by
Apple and the World Wildlife Fund this week announced that the recent "Apps for Earth" promotion has raised more than $8 million in proceeds to support the WWF's conservation work. The Apps for Earth promotion, timed to take place to celebrate Earth Day, ran from April 14 to April 24 and saw dozens of apps offering special in-app purchases with 100 percent of the proceeds going directly to the ...