Apple Removes Personal Pickup for Thunderbolt Display

thunderbolt_display_elcap_roundup_headerWith only a few hours remaining until Apple's WWDC 2016 keynote at the Bill Graham Civic Auditorium in San Francisco, a tipster informed us that Personal Pickup is no longer available for the Thunderbolt Display on Apple's online storefront.

A quick spot check reveals that Personal Pickup has indeed been removed on the Thunderbolt Display product page in the U.S., U.K., Australia, Canada, France, Germany, Singapore, and other countries where the tool is available.

The removal of Personal Pickup, a web-based tool for checking in-store availability of Apple products, will naturally stir speculation about a long-overdue Thunderbolt Display refresh at WWDC. The standalone display has not been updated since 2011, even though Apple could have released a new model with USB 3.0, Thunderbolt 2, and a tapered iMac-style design as early as 2013.

Nowadays, the 27" Retina 5K iMac could be the basis for a corresponding 5K Thunderbolt Display, which could feature the same 5,120×2,880 pixels resolution, USB-C ports for connecting Thunderbolt 3 peripherals, and possibly an ultra-thin design resembling the latest iMacs. Apple could also release a 4K Thunderbolt Display, but supply chain considerations make that less likely.

Thunderbolt Display rumors have regained momentum since in-store availability of the display became depleted at several Apple Stores in the U.S., U.K., and Canada around two weeks ago. Speculation pointed towards a 5K Thunderbolt Display with an integrated GPU, but iMore's Rene Ritchie later said no such product will be announced at WWDC. He did not clarify if a refresh of any kind is off the table.

The removal of Personal Pickup should be treated as anecdotal evidence at best, however, especially since the tool was removed from Apple's AirPort Extreme and Time Capsule product pages as well, only to reappear some days later.

While there is always a chance that Apple could surprise developers with a crowd-pleasing Thunderbolt Display announcement, expectations should be kept low, as it is widely believed that WWDC will have few if any hardware announcements. The focus of the event will unsurprisingly be software, including iOS 10 and OS X 10.12, but wishful thinkers are undoubtedly holding out hope for "one more thing…" today.

Apple's keynote starts at 10 a.m. Pacific Time, with a live stream (spoiler free) available on Mac, PC, iPad, iPhone, iPod touch, and Apple TV. MacRumors will also have full coverage of the event, with a live blog on our front page and updates in 140 characters or less through our @MacRumorsLive account on Twitter.

(Thanks, Ted!)

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Top Rated Comments

keysofanxiety Avatar
104 months ago
I wouldn't get your hopes up. The beta site is down but the Apple Store isn't. The store would be down by now if new hardware was incoming.
What if iOS and OS X announcement would be talked for 20 mins each? We would have enough time to talk about hardwares.......sigh.......so much for Debbie downer.

Ready to toss apples at them.
Come on you two, can't we at least wait a few hours to confirm if pessimism is necessary? :)
Score: 4 Votes (Like | Disagree)
SMIDG3T Avatar
104 months ago
I wouldn't get your hopes up. The beta site is down but the Apple Store isn't. The store would be down by now if new hardware was incoming.
Score: 3 Votes (Like | Disagree)
SMIDG3T Avatar
104 months ago
Maybe Apple has finally learned how to update the store without having to take the whole site down.
Maybe but I think the reason they do that is to get people excited.
Score: 3 Votes (Like | Disagree)
Altis Avatar
104 months ago
The hardware lineup is so out of date. If it isn't updated today, it's approaching neglect and disrespect.

Either update the lineup or cut the prices. I'm half surprised they can even source the parts for these anymore.
Score: 3 Votes (Like | Disagree)
TMRJIJ Avatar
104 months ago
Maybe but I think the reason they do that is to get people excited.
Maybe....Maybe they're changing it up on us making us think that there is no hardware to be announced and secretly updates the store while we're distracted by Craig's luscious hair.
Score: 3 Votes (Like | Disagree)
MH01 Avatar
104 months ago
Maybe Apple has finally learned how to update the store without having to take the whole site down.
Blasphemy !!!! It's impossible and everyone knows is !! He he
Score: 2 Votes (Like | Disagree)