Not many details were given about the initial launch, but the app seems to be limited to South Korea and available only as an online payment option with no retail support yet. The rollout in South Korea could begin as early as June.
Samsung's reason behind introducing support for its mobile wallet onto iOS is reportedly due to Samsung Pay's poor performance on the company's line of Galaxy smartphones. An expansion to Apple's iOS ecosystem is hoped to help bolster Samsung Pay usage beyond its current limited scope.
“By releasing SamsungPay Mini, Samsung Electronics has completed a versatile platform that absorbs online and mobile payments.” said a high-ranking representative of a card company. “Besides of online payments, SamsungPay Mini will be a catalyst for Samsung Electronics in tying together variety of additional businesses.”According to sources within the IT and financial industries, the company plans for the new app to be free and work on all Android devices as well as Apple's iPhone. During the initial launch in South Korea, Samsung Card, Lotte Card, and Hana Card have all agreed to support Samsung Pay Mini. KB Card and a few other companies have mentioned interest in joining the service, as well, but beyond South Korea, there was no mention of a wider Samsung Pay Mini launch.
On Apple's side of the mobile payment market, the Cupertino company has been expanding Apple Pay's presence in multiple countries ever since its launch in 2014. This morning, Apple Pay VP Jennifer Bailey described how the company is "working rapidly" to get its mobile wallet into "every significant market" Apple is currently involved in.