'Walmart Pay' Mobile Wallet Rolls Out to Nearly 600 Stores in Texas and Arkansas

After an initial announcement late last year, and a small test rollout, Walmart is now beginning a statewide launch of its in-house mobile payments solution Walmart Pay in Texas and Arkansas.

All 480 Walmart retail locations in Texas will support the mobile wallet service beginning today, as well as the 110 stores in Arkansas. Although the company continues to reiterate its plans for a wide-release rollout in the United States soon, it's still yet to give customers a specific launch window for Walmart Pay beyond the two states announced today.

“We can’t wait to hear what our customers and associates in Texas [and Arkansas] think of Walmart Pay. The service was built to make shopping easier and faster, something we know our customers want,” said Daniel Eckert, senior vice president, Services, Walmart U.S. “Walmart Pay is a powerful addition to our app, a tool that we’re using to transform the shopping experience by seamlessly connecting our online assets and our stores for customers. The service opens the door to new and better ways we can serve the 140 million customers who shop our stores each week.”

Unlike Apple Pay's NFC and Touch ID system, there are a few added steps to successfully check out with Walmart Pay: users have to navigate to the Walmart app on their phone, tap through to the Walmart Pay section, and then scan a QR code displayed at the register. Users can set up the app to be protected by a PIN or Touch ID, and the company says that "mostly any card" can be directly linked as a payment method for the service.

Walmart was part of an original collection of retailers who opposed Apple Pay in favor of an alternative mobile payments service, CurrentC, along with companies like Best Buy and Target. Best Buy has since backed support for Apple Pay, while Target is working on its own QR code solution, similar to Walmart Pay.

Although the launch of Walmart Pay suggests that the company isn't interested in integrating with other digital wallets -- like Apple Pay -- down the line, last year Walmart senior vice president of services Daniel Eckert said the QR code service allows "for integration of other mobile wallets in the future." Eckert continued to describe Walmart Pay as "an innovation that will make the ease of mobile payments a reality for millions of Americans.”

The Walmart App can be downloaded from the App Store for free [Direct Link].

Related Roundup: Apple Pay

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Top Rated Comments

geoff5093 Avatar
107 months ago
"The service was built to make shopping easier and faster, something we know our customers want,"

If you really meant that, you'd embrace Apple Pay, Android Pay, and Samsung Pay that are already in abundance. Forcing customers to download, install, sign up for, and configure your app just for your store is not something that customers want to do.
Score: 87 Votes (Like | Disagree)
Mad Mac Maniac Avatar
107 months ago
Less convenient, less secure, and more data logging! Sounds like a winner!
Score: 30 Votes (Like | Disagree)
bluespark Avatar
107 months ago
Retailer-specific payment solutions are not solutions.
Score: 23 Votes (Like | Disagree)
jfischer Avatar
107 months ago
No thanks. I'm not going to download an individual app to pay at every store I shop at. Just as I'm not going to download an app to watch videos from every cable channel either.

Apple Pay is quick and easy, this is neither.
Score: 18 Votes (Like | Disagree)
davebarnes Avatar
107 months ago
This is amazingly great news.
I can use it every time I shop at Walmart.
That would be the 1 time each year that I buy a $2.29 bottle of El Yucateco Chile Habanero XXXtra Hot Sauce, 4 fl oz.
Score: 10 Votes (Like | Disagree)
scuac Avatar
107 months ago
While I agree with the majority opinion here that Walmart should embrace the existing digital payment options, I don't get the criticism of this new system. How is it different than using the Starbucks app to get your coffee? I don't see an uproar about that application, in fact it seems quite popular.
Score: 7 Votes (Like | Disagree)