Apple Has 'Secret Team' Working on App Store Changes, Including Paid Search Results

Apple has assembled a secret team dedicated to exploring potential changes that could be made to the App Store, reports Bloomberg. Among the features being considered is an option that would allow developers to pay a fee to have their apps "more prominently displayed," perhaps at the top of a list of search results. Changes to "improve the way" customers browse in the App Store are also under consideration.

Among the ideas being pursued, Apple is considering paid search, a Google-like model in which companies would pay to have their app shown at the top of search results based on what a customer is seeking. For instance, a game developer could pay to have its program shown when somebody looks for "football game," "word puzzle" or "blackjack."

Apple is said to have approximately 100 employees working on its App Store project under vice president and former iAd leader Todd Terisi, including engineers who formerly worked on the iAd team. According to sources who spoke to Bloomberg, the search team is relatively new and it is not yet known if and when changes will be introduced to the App Store.

App-Store-About
News of work on App Store changes comes four months after Apple made a significant change to App Store leadership, bringing it under the umbrella of Apple marketing chief Phil Schiller instead of iTunes chief Eddy Cue.

App discovery has long been an issue in Apple's App Store. With upwards of 1.8 million apps available in the App Store, it is difficult for users to discover content that isn't available via Apple's featured section or through Top Charts, which often favor big name developers able to spend a lot of money on advertising. Paid discovery via search offers another avenue to help customers find new apps, but it is unlikely to be popular with many of the independent developers that struggle to get their apps noticed.

Apple's last major change to the App Store came in November, introducing significant improvements to App Store search algorithms to return more relevant, intelligent results.

Top Rated Comments

ZacNicholson Avatar
89 months ago
apple is rich enough. they're starting to get greedy.
Score: 25 Votes (Like | Disagree)
CrazyForApple Avatar
89 months ago
I do not like that idea at all. It should show most popular at the top
Score: 21 Votes (Like | Disagree)
RedGala Avatar
89 months ago
Let's hope this doesn't kill the indy developers...
Score: 15 Votes (Like | Disagree)
Michaelgtrusa Avatar
89 months ago
A move based on greed and could lead to more dev leaving the App Store.
Score: 14 Votes (Like | Disagree)
cambookpro Avatar
89 months ago
Hoping the paid results bit isn't true... :confused:
Score: 13 Votes (Like | Disagree)
skadd Avatar
89 months ago
I want Apple to prioritize apps that has been updated at least for the last 3 years. When I search for "chemistry" I want to see modern beautiful apps like "Chemist - Virtual Chem Lab". NOT overpriced old apps that explains words you can find on wikipedia. Damn it.

If I had the option in the app store settings to exclude ALL apps older/not updated since 2012 I would tick that switch.
Score: 13 Votes (Like | Disagree)

Popular Stories

iphone 15 pro wifi 6e

Internal Apple Document From Leaker 'Unknownz21' Confirms Wi-Fi 6E Will Be Limited to iPhone 15 Pro Models

Friday January 27, 2023 10:01 am PST by
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans. Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 8 Features

Friday January 27, 2023 2:11 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
top stories 28jan2023

Top Stories: iOS 16.3 Released, iPhone 15 Pro Rumors, macOS Tips and Tricks, and More

Saturday January 28, 2023 6:00 am PST by
Following last week's hardware announcements, this week saw the actual release of several of the new products as well as operating system updates bringing new features and bug fixes across Apple's platforms. This week also saw some fresh rumors about the iPhone 15 lineup and Apple's upcoming AR/VR headset, while we shared some tips to help you get the most of your macOS experience, so read...
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
maxresdefault

Hands-On With the New M2 Max MacBook Pro

Thursday January 26, 2023 12:14 pm PST by
New 14-inch and 16-inch MacBook Pro models with the latest M2 Pro and M2 Max chips are available in Apple retail stores and are already in the hands of customers, and we picked up one of the new M2 Max machines to answer all of the questions MacRumors readers considering a purchase might have. Subscribe to the MacRumors YouTube channel for more videos. Yesterday, we asked MacRumors fans on...
iPhone 15 General Mock Feature

Kuo: iPhone 15 Models to Adopt Wi-Fi 6E

Thursday January 26, 2023 5:09 pm PST by
The upcoming iPhone 15 models that are set to be introduced later in 2023 will adopt the Wi-Fi 6E standard, according to Apple analyst Ming-Chi Kuo. In a note about Apple's work on a Wi-Fi chip, Kuo said that the company will upgrade the iPhone 15 to Wi-Fi 6E. Apple is already using Wi-Fi 6E for the 11 and 12.9-inch iPad Pro models introduced last year, along with the new Mac mini and...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Expected to Feature Wi-Fi 6E Like Latest Macs and iPad Pro

Wednesday January 25, 2023 5:39 pm PST by
The iPhone 15 will support Wi-Fi 6E, according to a research note shared this week by Barclays analysts Blayne Curtis and Tom O'Malley. The analysts did not specify whether the feature will be available on all models or limited to the Pro models. Apple has added Wi-Fi 6E support to a handful of devices so far, including the latest 11-inch and 12.9-inch iPad Pro, 14-inch and 16-inch MacBook...